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Home My WebLink About03.05.18 DMC PacketDOWNTOWN MANAGEMENT COMMISSION Monday, March 5, 2018 4:00 – 6:00 p.m. 1777 West Conference Room, 1777 Broadway AGENDA 1.Roll Call 2.Approval of the December 4, 2017 and February 8, 2018 Meeting Minutes 3.Public Participation 4.Police Update – Greg Lefebre 5.Parks & Recreation Update – Callie Hayden 6.Downtown Boulder Partnership Update – Sean Maher 7.Matters from Commissioners 8.Matters from Staff •Proposed Revisions to the Signage Section of the Downtown Urban Design Guidelines – James Hewat •DMC Priorities/ 2018 CV Workplan Overview – Lane Landrith •Downtown Retail/Vibrancy Study – Susan Connelly •Start to Identify Top Priorities •Move Meeting to second Tuesdays 9.Action Summary Attachments: •DMC Minutes – December 4, 2017 •DMC Minutes – February 8, 2018 •Police Stats •DBP Open Close Report •Downtown Signage Lighting Guidelines •Downtown Retail/Vibrancy Study Table of Actions Excerpt Upcoming Meetings of Interest: •Downtown Colorado Inc. Annual Conference, April 10-13, Boulder •IDA Town-Gown Meeting, May 2-3, Boulder Tentative Agenda Items for Next Meeting (Tuesday, April 10 at 4 p.m.): •Approval of March 5, 2018 Meeting Minutes •NPP Program Update – 2017 Annual Report •Downtown Retail/Vibrancy Study – Draft of Staff Action Plan •Welcome New (or Re-appointed) Member Commissioner Terms DMC 2018 Priorities: Adam Knoff 2016-2018 Property Rep -Advance innovative downtown access and mobility strategies. Sue Deans 2014-2019 Property Rep -Maintain CAGID facilities and improve the user experience. Eli Feldman 2015-2020 Property Rep -Support a vibrant retail environment. Jerry Shapins 2016-2021 Citizen at Large Andrew Niemeyer 2017-2022 Citizen at Large CITY OF BOULDER, COLORADO BOARDS AND COMMISSIONS MEETING MINUTES NAME OF BOARD/COMMISSION: DOWNTOWN MANAGEMENT COMMISSION NAME/TELEPHONE OF PERSON PREPARING SUMMARY: Ruth Weiss – 303-413-7318 NAMES OF MEMBERS, STAFF, AND INVITED GUESTS PRESENT: BOARD MEMBERS: DEANS, FELDMAN, KNOFF, NIEMEYER, SHAPINS STAFF: WINTER, LANDRITH, CONNELLY, WEISS, JOBERT, HAYDEN, MCELDOWNEY GUESTS: TYPE OF MEETING: Regular December 4, 2017 AGENDA ITEM 1 – Roll Call: Called to order at 5:33 p.m. AGENDA ITEM 2 - Approval of the November 6, 2017 Meeting Minutes: Shapins mentioned a correction to the minutes. Feldman motioned to approve the minutes as corrected and Niemeyer seconded. All commissioners approved. AGENDA ITEM 3 – Public Participation: None AGENDA ITEM 4 – Police Update: McEldowney mentioned the end of year police status, regarding the mall, the overtime officers wrote 129 tickets for a variety of issues, 26 arrests, with 2900 warnings for dogs, warned 642 tickets. There are a lot of homeless issues that have moved east and working with parks to address. The team is five officers with rotation of shifts and all 5 are staying in their assignments. Staff is still down with eight in training and available in June. Deans asked about the BPD retention compared to other cities. McEldowney said that agencies are having difficulty filling positions and that it takes 12 months to have them on their own. McEldowney mentioned the work ethics of the younger generation are different and changing. Connelly mentioned a training she attended and they expressed the same issues. McEldowney is rotating in January with hiring and training as the focus. Dispatch was mentioned with a hiring bonus for completion. Greg Lefebvre will replace McEldowney. AGENDA ITEM 5 – Parks Update: Hayden said civic area has all construction fences down, 12/9 is the grand opening of the playground, temp fences will stay while grasses take root, mall is doing winter watering, testing new graffiti resistant paint and hoping it works. Kudos on the work was given by the commissioners. Discussion on the pansies on the mall ensured. AGENDA ITEM 6 – Downtown Boulder Partnership Update: Commissioners read Maher’s DBP update provided since he could not attend tonight. Winter mentioned that the Foundry Building is doing a food court concept for startup restauranteurs. Rat control was discussed. Niemeyer would to know about incentivizing a landlord or tenant to bring a movie theatre downtown. Winter said there is no incentives to have a cinema downtown. Winter continued that a small venue with two screens instead of six is being pursued currently by the property owner. AGENDA ITEM 7 - Matters from Commissioners: • 2018 DMC Priorities: • 2018 Priorities by Feldman: a. Advance innovative access strategies. b. Maintain CAGID facilities and improve the user experience. c. Support downtown retailers. a. Deans said the word mobility should be added, how to get to and around downtown. Knoff mentioned innovative mobility structures. Advance innovative downtown Taking maintenance as an opportunity to improve. Updated a. - Advance innovative downtown access and mobility strategies. b. Deans said this item is about parking. Feldman said this is about the budget to make allowance to fix the stairwells, get the garages painted, make sure they are maintained well. Plus, improving the user experience with creative colors when painted and using maintenance for such improvements. c. Feldman said this is the most difficult to capture as a goal. Niemeyer mentioned that it is to create a compelling downtown that people want to visit. Knoff mentioned what the role the commission can take, is it advocacy or act as a liaison between retail and the city. Connelly said when the downtown retail study results come out, the commission can be an advocate for council. Shapins said that if they are stewards of the mall, there is a big picture on how it functions with visitors and economic needs. Shapins questioned how it will be in 5 years from now, how it is dramatically more than historic preservation, and, how retail makes it an exciting place to be. Feldman said it is something that the commission can have an impact on and the study will be available in 60 days. Knoff offered it is a matter of steering the policy for a better balance, landlords want to drive people downtown. Knoff and Niemeyer went to a retail roundtable a couple of weeks ago, it was 1.5-hour meeting and good ideas were being generated. Using the upper floors that hold innovative business to be accessible to add to the downtown vibe. Knoff enjoyed the discussion and the result was they will be back in February with results. Shapins would like a deeper conversation about Downtown. Winter said there was a series of focus groups earlier and this was a second round for core development. Winter said she has spoken with Maher regarding a retreat with BID and Partnership board in the past and would like an opportunity to have another retreat and include the DMC. Winter suggested using the DBP annual luncheon to do a dialogue. Winter suggested attending the Downtown Boulder Partnership weekly meeting which Feldman is attending. Feldman suggested sharing thoughts with PUMA via email. d. Support vibrate retail environment – new priority to replace “support downtown retailers”. Deans moved to approve the recommendations as presented in the discussion. Niemeyer seconded and all commissioners were in favor. • DMC Meeting/Agenda Format: Feldman said the board likes to hear from Parks and BPD and it should continue. Niemeyer said it was suggested to have a meeting that has a focus on innovative strategies, what can we as a board focus on, bring staff in to teach the board and get their feedback. Plus, make it a deeper dive on issues. Deans said that Parks and Police do not need to be at every meeting but the rapport is needed. Have Yates and Vink come and perhaps tour facilities, and attend three meetings do a deeper dive. Winter mentioned that the UHCAMC board has a theme each month that they focus. Another suggestion is having all the boards meet in the summer for a district meeting. Get in a routine of the meetings with a speial focus. Budget, satellite parking and d2d, are focus suggestions. Landrith said the Downtown Employee Travel survey is underway and its collected every three years. There is also the art program and downtown garage maintenance. Suggest meetings have isolated topics as well. AGENDA ITEM 8 - Matters from Staff: • Update Downtown Retail Strategy: already discussed. • CAGID Garage Art Plan: • Next Steps • DMC Representative for the Art Committee Selection Panel – Feldman suggested a non-art person. Feldman questioned the commitment. Winter said it is dependent on the number of projects. Winter will continue speaking with Vink about the site and an artist and then will come back to the board for a volunteer. • Regarding the 1400 block of the mall map area, Knoff polled many people, not an objective poll since all had young children, many mentioned a play climbing wall for young children on the mall for the $100,000 that Landrith mentioned at the last meeting. Deans offered the idea of a musical venue. Winter offered a cool electronic base of interactive map of the city. • Jobert mentioned the third quarter financials in the packet. St Julien revenue has increased this year. Product sales are back strong i.e. punch cards. Projects that are not completed will move into next year. Feldman said the sales and use tax is down. Marijuana and soda tax revenues were discussed. AGENDA ITEM 9 – Action Summary: • DMC Representative for the Art Committee Selection Panel • February agenda: retail strategy focus with reports, Maher input. • Joint District Board meeting in summer 2018. Meeting Adjourned: 6:46 pm NEXT MEETING: January 8, 2017 – 1777 West Conference Room, 1777 Broadway APPROVED BY: DOWNTOWN MANAGEMENT COMMISSION Attest: Ruth Weiss, Secretary Eli Feldman, Chair CITY OF BOULDER, COLORADO BOARDS AND COMMISSIONS MEETING MINUTES DOWNTOWN MANAGEMENT COMMISSION NAMES OF MEMBERS, STAFF, AND INVITED GUESTS PRESENT: BOARD MEMBERS: Deans, Feldman (absent), Knoff, Niemeyer, Shapins STAFF: Winter, Connelly, Landrith, Jobert, Pinsonneault, Guiler, Kleisler, Knoff, Weiss, Dammann GUESTS: none PERSON PREPARING SUMMARY: Rachel Dammann, 303-441-4919 TYPE OF MEETING: Special Joint Meeting February 5, 2018 AGENDA ITEM 1 – Roll Call: Called to order at 8:08 a.m. AGENDA ITEM 2 – Consultant’s Presentation of Downtown Retail/Vibrancy Study Draft Erica Heller from P.U.M.A presented the summary of proposed action items from the study. Project Impetus • National Chains • Closing of Several Icons • Bank on Prime Retail Space • Lower Local Spending/Trip • Slower Sales Tax Revenue Growth • Rapidly Increasing Property Value and NNN Downtown Boulder Retail Strengths • 77% Local Independent • 61% Shops • 2-4% Vacancy • 19% Taxable Sales Growth 2013-2016 (excluding MJ) • 4.2-4.6 (out of 5) Satisfaction Ratings • Visitor Per-trip Spending is Up • More Downtown Workers • Frequent Local Visitation Adaptations to Date • Expansion West and East • Consolidation of Niches • Better Fit Among Chains • Showcase Retail Storefronts • Multi-Use & Multi-Tenant Stores Action Recommendations – Overview • Deepen Understanding • Mitigate Reduction of Local Independents • Incentives-based Approach • Encourage Evolution of Offerings & Formats • Connect to Market Segments • Re-Innovate Environment Action Recommendation • 6 Opportunity Areas • Specific Actions • Priorities Indicated • Lead Roles – Collaboration • Timeframes – Quick Wins • Resource Needs • Details in Supporting Text Priority Action – DBP (recommendation) • Expanded metrics and analytics • Master lessor role to create smaller, below-market retail spaces • Retail tenanting leads • Weeknight worker events • Eastward BID expansion feasibility Priority Actions – City (recommendation) • Present market realities & findings • Designate “Local start-up” staff specialist(s) • Loan guarantee program • Leasing criteria for city-owned retail spaces • Incentives for landlords to offer below-market leases • New design features in East Pearl sub-district • New and unique elements to refresh the Mall • Express HOP route to Boulder Junction • Marquis transportation link to proposed CU conference center Boards and commissions are encouraged to provide feedback. Staff will present findings and recommendations to City Council on March 22. AGENDA ITEM 3 – Land Use Code Changes: Building Height – Kleisler Karl Guiler and Phil Kleisler - listening tour re: defining “Community Benefit” as basis for height modification in site review - What are most important things to consider regarding downtown? Comments from commissioners and board members: Will Frischkorn (Cured) – Create a DBP comment board for communications? Peter (T/ACO) – Enforcement of agreed community benefit? E.g. One Boulder Plaza ice rink now gone Brian Coppom (Boulder County Farmers Markets) – Understanding of benefit/economic value of greater height – beyond additional rent for landlord? Adam Knoff (Unico) – Private developments already advance achievement of city goals - e.g. net zero goals for additional FAR Adrian Sophir (Sophir Sparn Architects) – What about economic analysis regarding impact of 35’ height limitation? Part of community benefit is market affordability. Richard Foy – it is impossible to get “community benefit” within 35’ limit. Nolan Rosalle – There are seven zoning districts downtown, and downtown is a historical district, subject to Landmarks Board review/approval. Preservation is a community benefit. “Community Benefits” list might need to be different in different areas Katie (Art Source International) – Parking in important. Brian Coppom (BCFM) – Should consider the negative outcomes of some current regulations – how to reduce negative social economic outcomes. Sue Deans (DMC/represents Pedestrian Shops)– Concern re: massive building impacting views. Sean Maher (DBP)– Pearl West approval included art cinema, a significant community benefit. Ed Byrne (attorney) – The greatest benefit to height is creation of critical mass – opportunities for for mixed uses, walkable neighborhoods with work force housing in appropriate areas George Karakehian (Art Source International) – Increased linkage fee equals no new buildings and no additions to affordable housing fund. Jill Grano (City Council) – Don’t look at “community benefit” in a vacuum – need to understand all “piled on costs” and tradeoffs. Meeting Adjourned: 9:45 a.m. NEXT MEETING: March 5, 2018 – 1777 West Conference Room, 1777 Broadway APPROVED BY: DOWNTOWN MANAGEMENT COMMISSION Attest: Ruth Weiss, Secretary Eli Feldman, Chair COMMERCIAL AND RESIDENTIAL MALL POLICE CALL STATISTICSMONTH2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017January 4 1 7 4 1 26 23 2 12 11 5 1 February 1 2 1 27 5 9 1 March 1 6 1 30 1 11 3 April 2 2 12 33 3 10 2 to May 25 5 7 27 1 8 4 June July August 5 1 4 1 24 2 13 4 September 4 6 35 2 3 6 October 3 6 2 30 3 6 3 November 2 1 5 11 1 4 1 December 5 1 3 2 23 1 8 6 MONTH2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017January 4 4 10 6 11 5 1 9 2 February 4 4 1 1 4 5 March 4 4 1 12 5 1 April 8 6 7 7 to May 25 5 7 7 1 June July August 8 10 2 8 3 September 7 11 11 6 October 7 5 1 16 4 November 8 7 12 1 1 December 5 10 1 9 4 MONTH2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017January 2 3 17 22 February 1 1 18 March 1 18 April 4 16to May 25 3 1 19June July August 1 36September 4 19October 1 3 29 November 2 25 December 1 3 12 WeaponTrespassPartyFelony MenacingFightSuicide Suspicious TheftOpen DoorNoiseNarcoticsShots StabbingHang UpsSex Assault ShopliftingAssault Auto Theft Burglary Crim. Mis.RobberyProwlerFireworksDUICrim. Tres. Disturbance DomesticHarassment Indec. Exp.DrunkLiq. Law Vio. Littering Loitering Opened in 2017 Business Open Date Notes By elke 2037 17th St January-17 sharing space with Fabricate Capital One 1247 Pearl St January-17 replaces Boulder Café Ku Cha House of Tea 1211 Pearl St January-17 new space; replaces Pitaya and Firefly Garden Fior Gelato 1021 Pearl St January-17 replaces Two Spoons Reality Garage 1320 Pearl St January-17 Virtual Reality Studio Experimac Boulder 1468 Pearl St February-17 replaces former PoshSplat space Niche Workspaces 944 Pearl St February-17 Le Pops 1048 Pearl St March-17 Canoe Club 777 Pearl St March-17 replaces former Fjallraven location Elison Rd 1110 Pearl St March-17 replaces Sand & Salt Beach Co. Rapha 1815 Pearl St April-17 replaces Vilona Gallery Odd Molly 1048 Pearl April-17 Nomadic Import Traders 1909 9th St April-17 My Trail Co 1418 Pearl St April-17 Kiwi Boutique 1717 Pearl St May-17 replaces Endurance Conspiracy Nani Nalu Beachwear Boutique 1048 Pearl St Jun-17 Pearl West Building Elevations Credit Union 1301 Walnut Jul-17 Warby Parker 1949 Pearl St Jul-17 replaces Fine Art Associates Truman Barber Co 1642 Pearl St Jul-17 Boulder Beer on Walnut 1123 Walnut Jul-17 replaces Walnut Brewery Bartaco 1048 Pearl St Jul-17 French Quarter Brasserie 1207 Pearl St August-17 The North Face 1129 Pearl St August-17 replaces Crocs Emmerson 1600 Pearl St August-17 replacing Lyfe Kitchen Spinster Sisters 1102 Pearl St Sept 1st Replaced Old Chicago Earthbound Trading 1222 Pearl St Sept. 17 replaced Bayleaf space Oskar Blues Tap Room 921 Pearl St Sept. 22 replacing World of Beer Go Far 2005 Pearl st November-17 Pedego Electric Bikes 2015 13th St November-17 replaced Installation Shoe Gallery Triple Aught Design 740 Pearl St November-17 replaced antique store (shares space with Collier Designs) The Post 2027 13th St November-17 Replaced Shine Mountain Standard 1537 Pearl St November-17 Haven 1640 Pearl St November-17 Blo Blow Dry Bar 1600 Pearl St. January-18 Peachy's Superfruit Café 1926 14th St Jan-18 Pop Up 1109 Walnut St.January-18 Temporary Night Club, make way for food hall construction in April Bull Dog Yoga 900 Pearl St. January-18 Business Close Date Notes Bayleaf 1222a Pearl St January-17 Smoke Time 1640 Pearl St January-17 Oliverde 2027 Broadway January-17 Crocs 1129 Pearl St February-17 American Apparel 1130 Pearl St February-17 Conor O'Neill's 1922 13th St April-17 Goldmine Vintage 1123 Pearl St April-17 Endurance Conspiracy 1717 Pearl St May-17 Walnut Brewery 1123 Walnut June-17 Johnny's Cigar/Martini Bar 1801 13th St August-17 Peter Rosen Jewelry 1600 Pearl St August-17 Aji Restaurant 1601 Pearl St August-17 Starr's Clothing 1630 Pearl St TBD note: "close when they sell all merchandise" Shine Gathering Place 2027 13th St Sept. moving to east-central boulder Installation Shoe Gallery 2015 13th St October-17 MOVED to 2835 Pearl St. Boulder House 1109 Walnut St November-17 Closed- same owners constructing new business TBA Smooch Frozen Yogurt 1926 14th St November-17 Eight Days A Week 840 Pearl St November-17 MOVED to 2595 Canyon Blvd Sushi Tora 2014 10th St December-17 Triple Aught Designs 740 Pearl St. January-18 Pop-up retail. Design firm no longer wants to continue having the front for retail space Future Business Open Date Notes Lolo Rugs & Gifts 1141 Pearl St. February-18 Corrida 1023 Walnut St.Summer 2018 Rooftop of Pearl West Building Chimera 2014 10th St March-18 Replacing Sushi Tora Industrious Fall 2018 Co-working space. Taking top 3 floors of Colorado Building Closed in 2017 To : Planning Board, Design Advisory Board, and Downtown Management Commission From : Landmarks Board Re : Proposed revision to the Downtown Design Guidelines to address signage illumination in the historic district The Landmarks Board is working to revise the Downtown Design Guidelines where they address signage illumination in the Downtown Historic District. The Board welcomes and values the comments of the other boards and commissions that have purview downtown, that is, the Planning Board, Design Advisory Board, and Downtown Management Commission. In the recent past the Landmarks Board reviewed many applications requesting internally illuminated signage in the Downtown Historic District. The Board feels the Downtown Design Guidelines inadequately address this area causing confusion for applicants and making design review decisions difficult to render. Therefore the Board has taken on a review of the guidelines, study of existing conditions and other cities' approaches to see if Boulder's guidelines should be revised. The salient points that led to the proposed revision are as follows.  The current design guidelines say little about this topic. LDRC decisions have been made using long standing interpretations, which have resulted in some inconsistent outcomes.  There is a significant amount of ambient lighting in the district, particularly along the Pearl Street Mall. This observation was important for understanding the necessity of signage lighting for visibility and business success. The high level of ambient lighting indicates the current approach of minimizing signage lighting should stand.  Many of the design guidelines of other jurisdictions that appear to have strong preservation programs provide detailed guidance on this topic. Some of those jurisdictions are identified in parenthesis in the proposed revision. The change is proposed for Section 1: The Historic District of the Downtown Design Guidelines where the Landmarks Board has authority. The revision is not intended to effect signage outside of the district. The Landmarks Board looks forward to your input. Please provide comments before February 15th, 2018. Landmarks Board 12/26/17 DRAFT page1 of 2 Landmarks Board Downtown Design Guidelines Signage Lighting Subcommittee  Draft Proposal for Changes 12/26/17 Under Section 1: The Historic District add 1.5 as follows. 1.5 Guidelines for signage on contributing and noncontributing buildings A. General signage guidelines 1. In addition to the guidelines in this section Section 3: Public Realm shall apply. 2. When adding signs to contributing buildings avoid damage to or removal of historic features. B. Signage Illumination The historic nature of the district requires careful consideration of the impacts of modern signage illumination in order to avoid negative character changing results. While some variety is encouraged (NPS) there should be a predominance of non illuminated or externally illuminated over internally illuminated signage. 1. In many locations there is a significant amount of ambient illumination from street lamps, storefronts, and other sources, enough to provide sufficient night time visibility for signage without additional illumination. . (New Orleans) It is particularly important to minimize signage illumination on the Mall where there is significant ambient light. 2. The most appropriate illumination is indirect. (New Orleans, Washington DC, Denver, Ft Collins) a. Use visually unobtrusive external lighting fixtures for indirect illumination unless the intention is to restore historic lighting. (New Orleans, Denver) (Add in side bar.) Indirect lighting illuminates by shining light at the sign from an external location(s) and not from within the sign itself. 3. Illumination should be subdued and warm in color. (Denver, Fort Collins) 4. Signage illumination should only be illuminated after sunset and switched off after sunrise. 5. Internal illumination is inappropriate and strongly discouraged. (Washington DC, Denver forbids internal, New Orleans forbids internal) Internally illuminated signs include box, cabinet, channel letter, halo, raceway, reverse channel signs, and others. Internal illumination may be appropriate when all of the applicable conditions below can be demonstrated. Landmarks Board 12/26/17 DRAFT page2 of 2 a. When ambient illumination is not sufficient and indirect illumination is not possible b. Signage on noncontributing buildings c. Neon is appropriate when it is compatible stylistically with the building or where there is evidence that neon was used in the period of significance. (New Orleans) Neon was popular from the late 1920s to the 1960s. d. Box signs may be appropriate when box depth can be concealed, i.e., the box is recessed with face flush or nearly flush with adjacent surface. If the sign is a projecting type (perpendicular to building facade) minimize the depth of the box. e. For wayfinding purposes, such as parking garage entrance identification, but not for occupant or building identification if the building is large, occupying a large portion of a city block, where there are several entrances for several functions. Wayfinding signs should be significantly smaller than occupant identification signage. 6. Conceal electrical conduit, races and junction boxes. (Denver) Notes: It was agreed during November Landmarks Board meeting that over the first 6 months after implementation staff will bring a few applications to LDRC in order for board members to understand the effects of this change. Blue font is included for informational purposes while the draft is in review. Blue font shall be removed in the final edition. | DOWNTOWN BOULDER RETAIL/VIBRANCY STUDY – DRAFT 66 TABLE OF ACTIONS This table lists the recommended actions by opportunity area. For each action, a lead agency – either the City of Boulder Community Vitality Department (“City”) or Downtown Boulder Partnership (DBP) – is noted. It is useful to identity a single lead agency, even while it is understood that in many cases the two agencies would work together or with other organizations, such as the Boulder Convention and Visitors Bureau (CVB). Also indicated for each action is an estimated timeframe for implementation, and whether the action can be undertaken with existing resources or is anticipated to require a new resource allocation. Quick wins are denoted with “QW” while, priority actions are designated with bold italics. The priority actions are those that are expected to have the most transformative or profound impact. Action Lead Timeframe Resources Reframe Role Present current market realities and other retail study findings that frame expectations for Downtown’s retail present and future City QW: 0-1 year Existing Message Downtown’s strong, distinctive niche within Boulder’s overall social and retail landscape DBP QW: 0-1 year Existing Market Downtown’s concentration of unique to market retail and outdoor sports retailers to visitors and other audiences DBP/ CVB QW: 0-1 year Existing Start-Up Support Meet on (at least) a quarterly basis with individual merchants so as to remain aware of their plans, challenges and needs, including “exit interviews” with ones that choose to leave DBP QW, ongoing Existing Appoint a “local start-up business” specialist within both EV and Planning to assist in navigating the City’s procedures and regulations City QW, ongoing New If acting as a master lessor of a retail space, offer below -market subleases to desired start- up and independent local retail shops DBP 0-4 years New Explore types of assistance to existing merchants for creating and maintaining an e-commerce portal DBP 0-1 years New Act as an intermediary to identify potential matches for “shared” retail spaces (along the lines of the Cured/Boxcar model) DBP 0-5 years New Develop a loan guarantee program to help locally-owned retail business owners meet landlords’ requirements City 1-2 years Increase Add leasing criteria for City-owned retail spaces that gives priority and discounts to local retailers that are unable to meet creditworthiness requirements or market rents City 1-5 years Existing | DOWNTOWN BOULDER RETAIL/VIBRANCY STUDY – DRAFT 67 Action Lead Timeframe Resources Explore opportunities for satellite parking with shuttles for Downtown workers to help with employee attraction and retention City 1-2 years New Affordable Spaces Educate Downtown property owners about maintaining a healthy ratio of shops versus dining to encourage them to retain retail tenants despite lower rents DBP QW: 0-1 year Existing Invest in innovative solutions, such as the Everblock system, that divide large retail spaces into multiple small tenant areas DBP QW, 0-1 years New Identify suitable locations for alley-facing retail where it would not interfere with other existing uses or the service function of alleys DBP QW, 0-1 years Existing Analyze code to identify and remove barriers, allowing property owners to divide space and create alley-facing retail in suitable locations City QW, 0-1 years Existing Consider master lessor role to subdivide a retail space that demonstrates that its size is contributing to extended vacancy DBP 0-2 years New Develop regulatory and financial incentives for landlords to offer below -market leases to local start -up and independent retail shops City 1-5 years New Prioritize incentives and programs (such as energy improvement program funds) to retail shops City 1-2 years Existing Offer tax abatement to property owners that offer below-market rents City 2-5 years New Increase funding for the City’s Energy Smart program and restructure to ensure the benefit reduces expenses for the retail business owner City 2-5 years Increase Consider creating a retail incubator for start-up entrepreneurs City 2-5 years Existing Explore the ability to leverage in-fill redevelopment by offering incentives such as transferable density bonus, in exchange for permanent provision of below-market retail space City/ BURA 2-5 years Existing Enhanced Environment Implement recommendations of the CAGID art plan pertaining to the parking garages City QW: 0-5 years Existing Consider new themes and layouts for events that better showcase and benefit existing merchants DBP 0-1 years Existing | DOWNTOWN BOULDER RETAIL/VIBRANCY STUDY – DRAFT 68 Action Lead Timeframe Resources Study the feasibility of expanding the BID boundary further east on Pearl in order to deliver services and enhancements in this accelerating area DBP 0-1 years New Add lighting and signage in targeted alley locations to direct pedestrians between parking and retail DBP 1-2 years Existing Establish more effective gateways to the East and West subdistricts with kiosks offering up-to-date information about activities, tenants, etc. City 1-2 years New Install additional stalls/kiosks in strategic locations along the Mall DBP 1-2 years New Add new design/interest features along the sidewalk the East subdistrict that engage the market segments that favor this area City 2-3 years New Partner with property and tech business companies on tech showcase popup that fills vacant spaces and informs visitors about the tech start-ups, companies, and products under development in Boulder City 2-3 years New Require ground-floor retail and restaurant uses in “A” locations and “flex” space in ascendant subdistricts City 3-5 years New Continue to be an innovator by refreshing the public realm on the pedestrian mall with fresh and unique elements City 3-5 years New Collective Attraction Provide metrics and analytics that increase nuanced understanding of customer market segments and help retailers decide to invest in a Downtown Boulder location DBP QW, ongoing Existing Engage with new and out-of-area investors to educate them about local market conditions, tenant niche and mix, and pricing DBP QW, ongoing New Build Downtown Boulder’s profile and mindshare within the regional and national leasing communities more generally (e.g., with a retail marketing brochure and associated “road show”) DBP 0-1 years New Prospect and source pre-qualified leads that align with Boulder’s lifestyle and sensibility (on behalf of landlords and brokers) DBP 1-5 years New | DOWNTOWN BOULDER RETAIL/VIBRANCY STUDY – DRAFT 69 Action Lead Timeframe Resources Connect & Invite Expand the “Door 2 Downtown” Uber/Lyft discounts to the weekends and look into other innovative uses of emerging transportation technologies DBP/ CVB QW:0-1 year Extend/New Add an express HOP route between Downtown and Boulder Junction to connect visitors, residents and employees in this area City QW:0-1 year New Attract employees of large tech companies, who are a target market segment, with weeknight worker events DBP QW:0-1 year Existing Improve awareness of free Saturday, Sunday, and holiday parking in City-owned parking garages City, CVB 0-1 years Existing Consider within the Broadway Corridor planning project how to enhance connectivity between Downtown and these areas City 0-1 years Existing Develop and fund a “walk there” sign campaign emphasizing the proximity of downtown to campus City 0-1 years New Market the ease and convenience of existing transit to out-of-town visitors, e.g., a free 2-day Hop pass to Boulder hotel guests DBP, CVB 1-2 years New Commission a study and select pricing adjustments to implement a more market-driven approach to parking management City 1-2 years New Design and execute an aggressive marketing campaign aimed at the CU student market segment DBP 1-3 years Existing Enhance physical connections between the renovated Civic Area and Pearl Street retail through signage, streetscaping and continuous street-level retail City 2-5 years New Study, plan and advocate for a marquis transportation link between Downtown and the potential CU conference center City, CVB 1-5 years Existing