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HomeMy WebLinkAbout6 - Homecoming Media Sponsor ProposalDear Media The City of Boulder, the University of Colorado, and the Boulder Chamber of Commerce have ~oined forces to make Homecoming become a community-wide event Please support these efforts as a 2004 Homecoming Sponsor. Help us revitalize the Homecoming tradition~ The CU Homecommg celebration has been a tradition since 19o8. It combines the nostalgia of years gone by with the energy and vibrancy of the University today It has involved the work of many volunteers throughout the Unroersity family and the city We would like to expand those efforts. This year's Homecoming focus is revitalization, with a strong emphasis on commurnty development. Our goal is to see increased mvolvement withm the Unroersity and throughout the Boulder community Please find attached a Media Sponsorsh~p Request for Proposal. RFPs are due Frtday, July 16~h, 2004 Sincerely, ~ ~ ,,,~ ,1t~v.._,._.: ~ "~+~ .~~? _ _,c.., '. ~~~~r~ ~ ` ~ / ~ ~~ `/` U ,~,v-~z~ ~~ ~^~.~,. ~ .-.~. ~ ~~ ~v ~J ~~-~ " , ~~, _ ,~ ,~ ~'~.~,~~~_,.-,~.~-~.~ (~ '-~-"°-~-~-~ . ,-.- . ~ D~~ \ ~~ : rJ r...~7 ...~ /~ f,,~,, Frank Bruno, City Manager, City of Boulder Veronica Crespin, UCSU Tri Executive, Unrversity of Colorado Susan Graf, President, Boulder Chamber of Commerce Eugene Pearson, Legislative Council President, University of Colorado Student Union Ron Stump, Vice Chancelior of Student Affairs, University of Colorado Richard Tharp, Director of Athletics, Urnversity of Colorado Kent Zimmerman, President, University of Colorado Alumni Assoctation Homecoming 2004 Event Overview: What: 96`h Annual Homecoming Celebration When Fnday, October SN - Parade, Camival, Alumni Actrvities and Concert Saturday, October 9t" - Pancake Breakfast and Homecoming Game (CU vs. Oklahoma State - time tba) Theme: CU Stampeding Through History Attractions Include: - Parade featuring over 40 floats - Fun camival-like festivities - Musical entertainment - Special guests - Celebnty alumni - Evening concert on campus - Alumni reunion activities - Pancake breakfast (Saturday, Downtown) Committed Partners Include: - University of Colorado University of Colorado Student Union (UCSU), Alumni Association, Athletics, Chancellor's O~ce, College of Arts & Saences, Housing, Inter-Fraternal Council (Fraterrnties) & Pan-Hellenic (Soronties), PresidenYs Office, Program Councd and Student Affairs - City of Boulder• Urnversity Hill General Improvement Distnct, The City Manager's Office, Boulder Police Department, Boulder Fire Department Boulder Commumty: Chamber of Commerce, Boulder Visitors & Convention Bureau, The Hiil Alliance, The University Hill Neighborhood Association, Downtown Boulder, inc HOMECOMING MEDIA SPONSORSHIP REQUEST FOR PROPOSAL Overview The CU Boulder Homecoming sponsorship comm~ttee is seeking proposals from media sponsors. Sponsorship opportunities are available in the three main categones newspaper, radio and television Goal Estabiish an ongoing partnership with media outlets to promote CU's Homecommg celebrat~on It is imperative our media partners reach both CU students and the greater Boulder community Audience CU Students and the Boulder commurnty Sponsorship Benefits - Logo placement on all pnnted marketing communication matenals including advertisements, postcards, flyers, posters, banners, shirts and press releases - O~cial Media Sponsor Status - Category exclusivity - Verbal recognition from the stage dunng the parade, acknowledgmg you as a sponsor - Participation m the parade - Invitation to a dinner sponsored by CU's President Hoffman, CU-Boulder's Chancellor Richard Byyny and CU Athletic Director Richard Tharp Required Components - A comprehensive advertismg schedule including: o promotionai ads in late summer - call for float entry and general awareness o heavy ads / mentions the week of the event for 6oth parade and pancake breakfast o ad production o community influence to gamer parhapation o a post-event "thank you to our sponsors" ad o at least one ad for the title sponsor - Information demonstrating your company's abdity to reach both CU students and the community at large - Cash donation Please Provide - Your proposed approach to this sponsorship including cash, media and other m-kind sponsorship you are willing to provide Deadline Please respond by Wednesday, July 215`, 2004 Send proposals to Mandi Hogan • 2255 18~" Street, Boulder, CO 80302 mandiCc~mandihoaan com • 303.541.1030 • 303 541 2132 fax For more information, contact the Homecoming Sponsorship Committee Mandi Hogan, Event Planner 303.541 1030 mandi(a~mandihoqan com Alice Swanson, Boulder Chamber 303 786 8037 alice swanson(o~boulderchamber com Molly Winter, City of Boulder 303 413 7300 wintermla~a boulder co us