HomeMy WebLinkAbout11 - PUMA Study UpdateM~IIy Winter - UHill Check-Up Proposal Jun15-04 doc Page 1
June 15, 2004
Molly Winter
City of Boulder
Universiry Hdl General Improvement Distnct
1500 Pearl Street, Swte 302
Boulder, CO 80302
Dear Molly
On behalf of Progress~ve Urban Management Assoaates (P U M A), I
am pleased to submit this consulting proposal to conduct a"check-up" and
update to the 2001 University Htll Market-Based Plan
As you know, P U M A is a consulting f~rm advancing downtown and
community development Dunng the past ten years, we have assisted more
than 135 clients in 27 states in Boulder, with the assistance of a 16-member
community-based Steenng Committee, we developed the 2001 University Hdi
Market-Based Plan. Other work in Boulder includes creation of the Downtown
BID (1999) and a Downtown Economic Vitality Strategy (2003). Additional
information on the firm is available at our website, located at
www qumaworfdhq com
Unrversity Hill Market-Based Plan Update
Per our recent conversation, it ~s my understanding ihat the Htill may
benefit from a Market-Based Plan update that will meet the following
ob~ecttves
~ Review the progress and current status of the Market-Based Plan
conclusions, niche strategy and recommendations.
~ Reconvene the Market-8ased Plan Steering Committee to determ~ne
how the Hill should best be positioned and organized to respond to
current challenges and opportunities
• In concert with the Steenng Committee, develop recommendations to
mawm¢e the Hill's overall economic vdahty and gwde ds evolutton over
the next three years
To meet the preceding ob~ectives, we propose a two-step process that
could be completed within a three to four month timeframe.
Step 1: Env~ronmental Assessment
The envvonmental assessment is intended to develop an
understanding of the mynad of econom~c and politfcal forces that are shapfng
the Hill in 2004 The assessment would include
• An initial two to three hour workshop with the Market-Based Pfan
Steermg Committee to discuss current issues, prospecUve Hdl
improvements and priorities
• Followmg the Steering Committee workshop, interviews and/or
stakeholder roundtables to verify and probe issues identified at the
workshop
Molly Wmter- UHdI Check-Up Proposal JuM5-04 doc Page 2
Molly Winter
June 15, 2004
Page 2
Review the Ross study to determine its integration with the Market-
Based Plan
Undertake subsequent research to update any gaps in market
information that may be helpful to refining the 2001 niche strategy and
recommendat~ons.
Step 2: Synthesis, Recommendations and Community Forum
Following the complet~on of the preceding tasks, P U M A would
prepare a Market-Based Plan Update "workmg paper" with findings from the
external assessment plus recommendations for the Hill, including.
Areas of program emphasis for the next three years, including short
term recommendations (next 12 months) and mid term
recommendations (up to three years)
Partnership opportunities between the Hill's ma~or constituent groups,
includmg commercial property and business owners, neighborhood
residents, the Unroersity, UHGID and the Ciry
Other suggested steps to improve the Hill to make it more relevant to
its primary markets and protect its investors - includmg property
owners, businesses and residents
The work~ng paper would be distributed to Steering Comm~ttee
members in advance of a hatf-day planning retreat. The planrnng retreat would
aim to gain consensus on Market-Based Pian Update recommendations and
establish pnonties for mowng forward. The working paper would be refined
into a final Market-Based Plan Update, summanzed in a power point format
and presented to the commurnty-at-large
Cost of Market-Based Plan Update
The plan update can be compieted at a cost not to exceed 515,000
Payment of fees would foilow the completion of each step as follows
Ste 1 Enwronmental Assessment $ 7,500
Ste 2 S nthesis & Recommendations ~ 5,000
Power Point & Community Forum $ 2,500
Thank you for the opportunity to submit this proposal for your
consideration Please contact me at pumamanQix netcom com or 303-628-
5554 rf I can provide any adddional information
Sincerely,
M Bradley Segal
President