6 - Recomendation on the Transportation Demand Management (TDM) Public Process and Implementation Plan
CITY OF BOULDER
TRANSPORTATION ADVISORY BOARD AGENDA ITEM
(MEETING DATE: April 8, 2002)
SUBJECT:
Public hearing and consideration of a recommendation on the Transportation Demand
Management (TDM) Public Process and Implementation Plan.
REQUESTING DEPARTMENT:
Tracy Winfree, Assistant Director of Public Works for Transportation
Mike Gardner-Sweeney, Transportation Planning and Operations Coordinator
Andrea Robbins, Transportation Planner
BOARD ACTION REQUESTED:
Board recommendation.
FISCAL IMPACT:
None.
PURPOSE:
The purpose of this memorandum is to address concerns of City Council, the Transportation
Advisory Board and of the business community that there is not a clear or common
understanding of-
• transportation demand management,
■ where the city is going with it, and,
• at what pace.
BACKGROUND:
Transportation Demand Management (TDM) is the idea of managing the demand for
transportation with the goal of reducing single occupancy vehicle (SOV) trips through the use on
incentives, disincentives, education, marketing and innovation with the intention of creating a
balanced and less congested transportation system.
TDM is not new to Boulder. Downtown Boulder and the University Hill areas are two examples
of successful and integrated TDM programs. The ingredients that make these TDM programs
work include:
• Parking Management programs-parking is limited and charged for
■ Transportation options such as transit, bicycle and pedestrian facilities are well built,
provided and convenient
■ Support strategies like Eco Passes, Employee Transportation Coordinators, educational and
promotional programs are in place
The results of these "aggressive" programs have been impressive-for example, 40 percent of
downtown employees use alternative transportation to get to work compared to 25 percent for all
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of Boulder Valley. On the Broadway corridor, 18 percent of people making trips use transit; this
is 3 percent more than the expected national results for an aggressive program. The University of
Colorado Eco Pass program has resulted in a 90 percent increase in transit ridership since the
program started-the program included not just the passes, but encompassed all the strategies
listed above.
Based on these and other local and national successful TDM stories the city would like to apply
these models to other areas of Boulder.
OBJECTIVES:
■ Conduct an inclusive public process to educate and include the entire community in a
conversation about TDM
■ Develop and deliver TDM Toolkit for use by employers, developers, citizens and city of
Boulder to reduce SOV trips at new and re-developments and existing commercial
developments
■ Develop and adopt TDM plan
• Synchronize with TMP Update and Jobs to Population study
STRATEGIES:
As a part of public involvement utilize pilot and demonstration programs to test TDM elements
with the intention of expanding citywide if successful. These programs include, but are not
limited to:
• City Employee Transportation Allowance-test the idea of paying employees on the city's
downtown campus not to drive. May include pay for parking strategies as well. Phase I
includes a strong educational and marketing component.
■ Foothill Corridor Grant-study the idea of parking cash out and other applicable TDM
programs in an area where there is currently ample parking, anticipated growth, some
transportation options available and easy and convenient auto access. Roche, Colorado and
Boulder Community Hospital have both agreed to participate in this study. CU is considering
participating through its research park facility and WW Reynolds is offering insight through
the Eco Pass Master Contract that they have purchased in this corridor. Each organization is
unique in its make up and transportation challenges faced.
• Williams Village--CU/City joint Williams Village expansion includes; existing conditions
assessment, market acceptance, and public process for adjacent neighborhoods and
businesses
■ Citywide-use programs, concepts and strategies developed in other programs and projects to
develop citywide TDM program. This will include and is not limited to:
o Assembling inclusive public outreach effort
o Developing TDM Toolkit to be used in Updated TMP, Jobs to Population Study
and potential ordinance(s).
o Organizing TDM Subcommittee as TDM sounding board.
■ Boulder Valley School District Grant utilize grant to support efforts of a School
Transportation Coordinator to promote and endorse transportation options and safety in
Boulder Valley School District schools. Various techniques, resources and programs will be
utilized to develop a successful program.
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STAFF RECOMMENDATION:
Feedback staff has received from City Council, the Transportation Advisory Board and public
groups is that the city should slow down implementation of new TDM concepts and ideas to
create a greater opportunity for public education and input to form and shape a TDM program
that is right for Boulder and tailored to meet Boulder's specific needs. Based on this input staff is
recommending the following timeline to include an inclusive community process. This new
timeline will also put the TDM effort in sync with the TMP Update and Job to Population study.
TIMELINE
Task Schedule
Education and Assessment (may include Yz day April - June 2002 (2-3 months)
conference)
TDM Plan Development July - October 2002 (4 months)
Plan Adoption November - February 2003 (4 months)
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