Loading...
6A - Public hearing and consideration of the Parks & Recreation Department revised sponsorship policCITY OF BOULDER ~'^ PARKS AND RECREATION ADVISORY BOARD AGENDA ITEM ~ MEETING DATE February 26, 2001 (Agenda Item Preparation Date: February 14, 2001) AGENDA TITLE: Public Hearing and Consideration of the Parks and Recreation Department Revised Sponsorship Policy and Valmont City Park Sponsorslup Guidelines REQUESTED BY: Chns Dropmsln, Director, Pazks and Recreahon Depaztment Sazah DeSouza, Assistant to the Director Diana Smith and Teresa Gnlls, City Liaison Office FISCAL IMPACT: Unknown ~^^~ .,,,,,, PURPOSE: Staff and the City Liaison Office are requeshng Board Approval of the updated Sponsorship Policy and the Sponsorship Guidelmes for Valmont City Pazk. BACKGROUND: In September 1999 the Parks and Recrearion Advisory Board reviewed and accepted an Intenm Sponsorship Pohcy for temporary use by the Department, and specifically for use by the City Liaison Office, m procurement of sponsors for the Boulder Skate Park Pro~ect. Attached please find the revised Sponsorship Policy now submitted, with the revisions based on usage smce 1999, mcludmg suggested mclusions from the City of Boulder Legal Staff Also attached are the Sponsorship Guidelines for Valmont City Park These guidehnes aze mtended to serve as a"Sponsorship Plan" for the development of the pazk, and to be used by the City Liazson Office in procunng overall park sponsors, and any sponsors for future non-partnered facihhes, events, sites, or programs that may be approved for the park They aze also mtended as equitable guidehnes for approved ~„ partners to use m solicitmg their own project-specific sponsors ~ PUBLIC PROCESS: ~ Tlus item ts bemg heazd at th~s pubhc meetmg, advemsed m the Da:ly Camera. STAFF RECOMMENDATION: Staff and The City Liaison Office recommend approval of the Sponsorslup Pohcy and the Sponsorship Gmdelmes for Valmont City Park ATTACHMENTS: A. Sponsorslup Pohcy for the Ctty of Boulder Pazks and Recreation Department B. Sponsorslup Guidehnes for Valmont City Pazk ~ ~ ~^+~ Attachment A ~ City of Boulder Parks and Recreation Department ,~,~ ~F B~Uld , ~~ ~ ~~ - ,, , ~' ~~~j,, ~d Parks & Recreation Sponsorship Policy February 13, 2001 ~ ~ City of Boulder Parks and Recreation Department Sponsorship Policy ~ Introduction The following guidelines in tlus Sponsorstup Policy have been spec~cally designed for the Parks and Recreation Department, while considering that these guidelines may be later adapted and implemented on a City-wide basis. The Sponsorship Policy is based on the "Interim Sponsorship Policy" that was accepted for use for procurement of Sponsors for the Boulder Skatepazk in September 1999. This policy has since been updated and incorporates changes suggested by City Legal staff, and other necessary changes that have been identified by staff and the City Lia~son Office during the Sponsorstup Procurement Process. Some assutnptions regarding this pohcy are: • It embodies the Pazks and Recreation Department's historic practices regazdmg s~Sonsorships. Pnor practices deak almost exclusively with programs, activities, and events. Facility sponsorship was limited prior to 2000 • The historic practices of City departments regazdmg sponsorship of programs and activities were diverse and varied. The practices of the different departments are only now being considered in concert. The Sponsorship Policy will evolve as the needs of new projects and other City depattments aze mcorporated into its usage • Sponsorslups of facilities have, for the most part, only recently been addressed and aze rapidly evolving. Broad guidelines aze offered in this policy to delineate ~ primarily wtuch types of sponsors aze currently acceptable for the City of Boulder ,..y Pazks and Recreation facilities. As sponsorships with higher possible levels of funding aze ea~plored, addrtional specific guideline details should be explored and offered for consideratioa • The policy should ensure that the definition of potential sponsors includes non- commercial community organizations (for e~cample: CU or BURA) and mdividuals. • Sponsors}ups are cleazly defined and aze different from advertisements. Advertisements aze one type of benefit that may be offered to a sponsor in exchange for cash or in-kind sponsorship. • The difference between sponsors and donors must be clazified, as some staff and the public oRen confuse and misuse these terms. • Public and private partnerships for recreation and pazks facIlities development aze being pursued based on the new Partnership Policy, encouraging their development for the benefit of the City, its citizens, and potential partners. T'hese partnerslvps aze expected to overlap with donations and sponsorships, and will occasion review and reconsideration of the relationships among these aspects of resource pmcurement for facilities development. Structure Part A ofthis document gives the Sponsorship Policy Part B gives the Sponsorship Levels and Benefits Part C Gsts the DeSnitions for Sponsorship Terms ~"'~+~ ~ 02/13/Ol Parks and Recreahon Sponsorsh~p Pol~cy - City of Boulder ,,.,,,. Part A. ~- Sponsorship Policy - Parks and Recreation Department Purpose In an effort to utilize and maximize the community's resources, it is in the best interest of the Crty of Boulder's Pazks and Recreation Department to create and enhance relationship-based sponsorstups. Ttus may be accomphshed by providing local, regional, and national commercial businesses, non-profit groups, and individuals a method for becomuig mvolved with the many opportunities provided by the Parks and Recreation Department. The Department delivers quality, hfe-enriching activities to the broadest base of the commumty This translates into exceptional visibility for sponsors and supporters. It is the goal of the Department to create relationships and partnerships with sponsors for the financial benefit of the programs. Sponsorships Vs. Donations It u important to note that there is a difference between a sponsors}up and a donation. Basically, sponsorships are cash or in-kind products and services offered by sponsors with the cleaz expectation that an obhgation is created. The recipient is obliged to retum r something of value to the sponsor The value is typically pubhc recognition and publicity ~... or advertising lughlighting the contnbution of the sponsor and/or the sponsor's name, logo, message, products or services. The Sponsor usually has cleaz marketu~g objectives that they aze trying to achieve, mcluding but not Imuted to the ability to drive sales directly based on the sponsorship, and/or quite often, the right to be the exclusive sponsor in a specific category of sales. The arrangement is typically conc~~mmated by a letter of agreement or contractual arrangement that details the particulars of the exchange. In contrast, a donation comes with no restrictions on how the money or in-kind resources are used. This policy specifically addresses sponsorships, the agreements for the procurement of the resources, and the benefrts provided in return for securin~ those resources. Since donations or giRs come with no restrictions or expected benefits, a pohcy is generally not needed Guidelines for Acceptable Sponsorships Sponsors should be busmesses, non-profit groups, or mdrviduals that promote mutually beneficial relationships for the Pazks and Recreation Department. All potentially sponsored pmperties (facilities, events or pmgrams) should be reviewed in terms of creatuig synergistic workmg relationslups with regazds to benefits, community contnbutions, knowledge, and political sensitivrty. All sponsored properties should promote the goals and mission of the Pazks and Recreation Department as follows: 02/13/Ol Parks and Recreahon Sponsorsh~p Pohcy - City of Boulder Parks and Recreation Mission Statement: ,,,,~ The Pazks and Recreation Department provides and cares for public pazk lands and ~y creates opportunities for personal growth. We work wrth the people of Boulder to provide a broad spectrum of opportunities to renew, restore, tefresh, and recreate, balancing often stressful life-styles. We encourage the partic~pation of individuals and families to develop the highest possible level of physical and mental well-being. We believe that well-balanced, heakhy people contribute to a productive and heakhy community. Goa/s of the Park and Recreation Department: • Promoting physicai and mental heakh and fitness • Nourishing the development of children and youth • Helping to build strong communities and neighborhoods • Promoting environmental stewazdship • Pmviding beaut~ful, safe, and functional pazks and facilities that unprove the lives of all crtizens • Preserving culttual and historic features witlun Boulder's pazks and recreation system • Providing a work environment for the Pazks and Recreation Department staff that encourages uutiative, professional development, high morale, productivity, teamwork, innovation, and excellence in management Sponsorship Selection Criteria ~ The first major cnterion deals with the commercial character of a sponsorstup message. ""' The City intends to create a limited forum, focused on advertisements incidental to commercial sponsorships of Pazks and Recreation facilities and programs. No non- commercial speech is pemritted m the limited fonun created by this policy Advertzsements inctdental to commerc:al sponsorsh:p must primar:ly propose a commerctal transaction, etther directly, through the text, or ind:rectly, through the associatton of the sponsor's name w:th the commercial transaction of purchasrng the commerctal goods or services wh:ch the sponsor sells The reasons far this pokcy rnclude (1) The des:rabtl:ty of avoiding non-commerctal proselyt:zrng of a"capt:ve audrence " of event spectators and part:cipants; (2) the constitut:onal prohrbihon on arry view-po~nt related decisions about permitted adverttstng coupled with the danger that the Ctty and the Parks and Recreat:on Department would be assoctated wrth advertutng anyway, (3) the desrre of the City to mar:mize income from sponsorsh:p, weighed against the Itkelihood that commercial sponsors would be dissuaded from using the same forum commonly used by persons wtshing to commun:cate non-commercial messages, some of wh:ch could be offensrve to the public, (4) the des:re of the City to marntarn a pos:tion of neutral:ry on pol:hcal and religious issues; (5) and tn the case of religious advertising and pol:tical adverttsmg, spec:f:c concerns about the danger of "excesseve ~ ...~ 02/13/O1 Pazks and Recreatwn Sponsorship PoLcy - City of Boulder ~,.,,, entanglement" mth reltgton (and resultant corrstitutional vtolahons) and '~„r, the danger of election campaign law violahons, respectively The second major cnterion is the appropriate relationship of a sponsorship to the Department of Pazks and Recreation's Mission and Goals. Sponsorships which s6a11 NOT be considered are those which. . Promote environmental or work practices that, if they took place in the Boulder commiuuty, would violate U.S. or Colorado law (i.e., dumping of hazardous waste, exploitation of child labor, etc.), or promote drugs, alcohol, or tobacco, or that constitute violations of law. . Duplicate or mimic the identity or programs of the Pazks and Recreation Department or any of its divisions. . Exploit participants or staff members of the Department. . Offer benefits which may violate other accepted policies or the City Sign Code. The following questions are the major guiding components of this policy and should be addressed prior to soliciting potential sponsors: . Is the sponsorship reasonably related to the purpose of the facility or prograzns as exemplified by the Mission Statement and Goals of the Department~ . Will the sponsorship help generate more revenue and/or less cost per participant than ~ the Crty can provide without it? ``"" What aze the real costs, including stafftime, for procuring the amount of cash or m- • kind resources that come with the generation of the sponsorship? Guidelmes for calculatmg the levels and benefits provided aze outlined in Part B. Equitable Offerings It ~s important that equal levels of sponsorship across divisions within Pazks and Recreation yield the same value of benefits for potential sponsors. Sponsorship Contact Database The Pazks and Recreation Department keeps an updated list of all current sponsors, sponsored actrvrties, and contacts related to sponsorship. This database is currently bemg maintained by the City Liaison funchon. Purpose of Maintaining the Database + Lunit duplicate sohcitations of one sponsor ~* . Allow management to make decisions based on most appmpriate solicitarions and `r.- levels of benefits offered 02/13/Ol Parks and Recreahon Sponsorsh~p Policy - City of Boulder . Keep a current list of all Department suppoRers and contacts . Help provide leads for new sponsors}ups if appropriate For staff below management team level, access to the database will be limrted to printouts of hstmgs of names of sponsors and thev sponsored events. Tkvs lunited access will provide information to help limrt duplicated solicrtations, and will also protect eatisting sponsor relationships, while allowing the evaluation of future sponsorships to occur at a management level. If a potential sponsor is akeady listed, staff should not pursue a sponsorship without researclvng the sponsor's history with the most recently sponsored division. If more than one division wishes to pursue sponsorship by the same company, the management team shall make a decision based on several vaz~ables, mcluding but not limited to: . History of sponsorship, relationships, and types of sponsorship needed • Amount of funding available . Best use of funding based on departmental priorities. Sponsorship Committee ""', A committee consisting of the supervisors of each program using sponsorships, a representatrve of the Crty Liaison functioq and other management team designees shall meet twice per yeaz to review the database, exchange current contract samples, and ~ recommend adjusting benefit levels and policy as needed. Changes sha11 not take effect before approval by the management team Approval Levels Each pro~ect or program that involves sohcrtation of Sponsors should, PRIOR to procurement, create a Sponsorship Plan specific to that project or program that ~s m line with the Sponsorship Levels given in Part B. Tlvs plan needs to be approved by the Management Team Members supervising the pmject and m accordance to City advertising and Sign Code policy. In addrtion, each sponsorship will need sepazate approval if they exceed pre-specified limits. The Approval Levels aze outlined below: Under $1000 The program or project coordinator may approve ttus level of Agreement, with review by their supervising Management Team Member. $1,000 to 511,999 The Agreement needs approval of a Management Team Member. 512,000 to 599,999 The Agreement needs approval of the entue Senior Management Team. $100,000 and over The Agreement needs approval of the PRAB (the PRAB may recommend a Ctty Council review). ~ 02/l3/OI Parks and Recreadon Sponsorship Policy - City of Boulder ~ B. Sponsorship Levels and Benefits The following levels aze presented as a guidelme for types of benefits that may be presented as opportunihes for potential sponsors. These levels aze based on lustoric offerings throughout the City, current research, and the work done by the Sponsorstup Committee in 1997-1998 Each sponsorship will need to be individually negotiated. One purpose for these guidelines is to create equity in exchanges across sponsorship arrangements. While for the sake of ease the examples given for levels aze based on amount of sponsorship requested, the level of approval needed from City staff is really based on the amount of benefits exchanged for the resources. The levels of approval aze necessary because the costs and values for different levels of benefits will vary, depending on the sponsorship. It is important to note that these values may be very different. Sponsors typically will not offer to contribute resources that cost them more than the value of resources that they will gain and the City should not pursue sponsorslups unless the total value the City receives is greater than the City's real costs. A hierarchy of Sponsors for events, prograzns or facilities with more than one sponsor is listed below from the highest level to the lowest. Note that the hierarchy is not dependent on specific levels or amounts of sponsorship. Specific levels and amounts should be designed for each property before sponsorships aze procured. Complete definitions of terms aze included in Part C. Exclusrve Sponsor (if only one) a Title Sponsor ~ Primary Sponsor ~ Presenting Sponsor ~ Med~a Sponsor -~ Category Exclusive Sponsor ~ Contributing Sponsors This hierarchy will help decide the amounts to ask vazious sponsors for, and determine what levels of benefits to provide. It is unportant to build flexibility and choice into each level so that sponsors can have the ability to choose options that will best fit their objectives, but keeping in mind that the total value of benefits should be commensurate with those listed below. Note that the benefits listed under each level are examples of value. The listing does not mean that all of the benefits should be offered. It is a menu of options for possible benefits, depending on the circumstances. These aze listed primarily as a guidelme for ma~mum benefit values. It is recommended that each project create a project-specific Sponsorship Plan for approval in advance of Sponsorship procurement, based on the benefits available and the values specific to the project. ~ , ~ 02/ 13/Ol Parks and Recreabon Sponsorship Pohcy - C~ty of Boulder EXAMPLE OF LEVELS IN AN APPROVED SPONSORSHIP PLAN: ,,,,~ All benefits must be in accordance to the Sponsorship Policy, equitable, and not in violation of any accepted City Policy or Sign Code: 1. Levels needing approval only fmm the Program Supervisor: less than $1,000. Sponsorships below $1,000 Typically small sponsorships for single events/programs These aze usually handled by program staff. Event coordinators can determine amount of funding needed, evaluate costs and value, create pmposals for sponsors, create a hstmg of benefits, and get approval from supervisors. Maximum benefits include some of the followine: • Recognition on progtam promo items: • Recognition on event flyers T-shirts, water bottles, etc. • May be mentioned in press releases . Complunentary event passes . May be menhoned witlvn the current . May be recoa j7ed at event Pazks and Recreation brochure blurb • May be recognized as a primazy event . Photos from event sponsor (depends on size of event) . May hang banner at event 2. Levels needing approval from a Member of the Maaa¢ement Team: $1,000 - "~ $11,999. $1,000 - 52,499 Maacimum benefits may include above plus some of the following • 1/3 page ad in brochure - 1 season • Recogmtion as Pnmary event sponsor • Invitation to an appreciation event if • Recognition on City web site planned for all sponsors • Four admissions at recreation center Fiist Flatimn - Department Sponsor :$2,500 - 5,999 Masunum benefits may include above plus: • Plaque or percnanent signage . Web site ad for 90 days recognition (appropriate to site) . 2 hours of free pazk shelter usage . 1/3 page ad in brochure - two seasons • Recogmtion as a primary or presenting or 2/3 page - one season sponsor, dependmg on pmperty Second Flatiron- Department Sponsor. $6,000 - 511,999 Maximum benefits may include above plus• • Up to 120 visits on punch pass(es) to • One time golf foursome at Flatirons Recreation Centers . Acknowledgement on City utility bill . 1/3 page ad for full yeaz or full page ad statements for one season ~ ~ 02/13/Ol Parks and Recreahon Sponsorsh~p Pohcy - C~ty of Boulder 8 ~ +.r,. 3. Level needing approval from the ENTIRE Parks and Recreation Mana¢ement Team: $12,000 - $99,000. Third Flatiron - Department Sponsor. $12,000 - $99,000 Maximum benefits ma~ include above plus: • Signage and recognition as appropriate • Free picmc srte at Reservoir durmg off- to site and amount peak tunes • Four corporate annual passes 4. Level needing approval of Parks and Recreation Advisorv Board and/or Citv CounciL• Greater than $1OQ000. Boulder Peak Sponsor -$100,000 and above M~imum benefits may include above plus: . Exclusive rights in category • For approxunately $400,000 and above: . Permanently named portions of nammg rights* to facilities/srtes. facilities . Full page brochure ads for one yeaz *Naming Rights "' In the past the City of Boulder has reserved the right to name facilihes or pmperties m exchange for sponsorships or gifts. It has been done on a limited basis for amounts of appro~amately $400,000 or more. This amount is azound the average for current trends in sponsorslups wrth naming rights. This minimum level should continue to be maintained or increased, beazing in mmd the total costs of a project, the amount of future exposure, and inflation in the coming yeazs. ,~ ~ 02/13/Ol Pazks and Recreahon Sponsorship Pol~cy - C~ty of Boulder C. Definitions of Sponsorship Terms ~-~,, .~.~ Advertising: The d"uect sale of pnnt or some other types of City commumcabon medmm to provide access to a selec[ tazget market Var~ous C~ry departments have approved the sellmg of advertismg separate from the sponsorsh~p of programs or fac~l~hes Category Eaclusivity: The np~t of a sponsor to be the only company wRhm rts product or sernce category associa[ed with ihe sponsored property. Usually a bene5t at h~gha sponsorship levels Donahons: Cash or m-kmd g~fts that do not mclude any add~honal negottated cond~tions m retim~ Synonyms Ph~lanthropy, Patronage Eaclusive Rights: A company pays a premium or prov~des econom~c benefit m exchange for the nght to be the sole adverhsed provider, at the most competihve pnces, of goods purchased by the C~ty Hierarchy of Sponsors: If more than one sponsor ~s used, there ~s often a h~erarchy of levels These levels can be used to different~ate benefits prov~ded for vazious amo~mts of sponsorsh~p, but may be provided for d~fferent amounts for different properhes They aze (from h~ghest to lowest) Exclusive Sponsar (if only one) -> Trtle Sponsor -> Pnmary Sponsor -> Presenucig Sponsor ~ MecLa Sponsor -> Category Exclusrve Sponsor -> Coninbutmg Sponsors In-Kind Spoosorship: Payment (full or parhal) of sponsorship fees m goods or services rather than m cash Medis Sponsors: TV and radio stations, prmt media, and outdoor adverhsmg companies that ~ provide erther cash, or more frequrnUy advertismg time w space, or a property m exchange for official des~g~adon Preseoting Sponsor: The sponsor that has its name presented~ust below that ofthe sponsored property, ~ e, The Kroger Semor Classic presented by First National Bank Primary Spoosor: The sponsor pay~ng the largest fee and recervmg the most promment ~denhfication (would be the TRIe Sponsor ~fTitle is sold) Property: a umque, commercially exploitable ent~Ty (could be a facility, site, event, or program) Synonyms sponsee, nghtsholder, seller Signage: Banners, b~llboards, electromc messages, decals, etc. d~splayed on srte and wntau~mg SponsorID Sponsors: Compames a mdividuals wh~ch provide cash or m-kuid donahons designed to provide them with speciSc benefits or nghts that dvectly and tangibly fulfill thev mazkehng and commumcahon objechves Sponsorship: The relahonslup between a sponsor and a property m whuli the sponsor pay a cash or in-ku~d fee m retiun for access to the comm~c~al potenhal of an event, program or property Sole Sponsor: A company that has pa~d to be the ~ly sponsor of a property TiHe Sponsor: The sponsor that has ~ts name mcorporated mto the name of the sponsored property, ~.e , The Kroger Senwr Class~c presented by First Nauonal Bazilc ~ -..+> 02/13/O1 Pazks and Recreat~on Sponsorsh~p Pol~cy - City of Boulder 10 Attachment B ~.., SPONSORSHIP GUIDELINES `" Valmont City Park for The City Liaison Office and Partnered Projects Based on the City of Boulder Parks and Recreation Department's Interim Sponsorship Policy X ~wr~ City Liaison Office City of Boulder Parks and Recreation Department 5353 Manhattan Circle, Suite 201 Boulder, CO 80303-4200 (303) 499-3272 or (303) 439-8369 Fax: (303)499-6221 ,•-•, www.roycearbour.com/vcp ~ Introduction - Sponsorship Guidelines for Valmont City Park ~ In 1995, City of Boulder residents approved bond funding specifically allocated ~R for the purchase of City land for pubiic achve recreatron use. Along with some other properties, the Pazks and Recreation Department has accumulated 132 acres in northeast Boulder, now known as "Valmont City Pazk" (VCP) Wlule the City was able to purchase the land, there was not funding allocated for development of the Pazk outside of annexation and initial site review, and a 13- acre portion, refened to as Phase One In Fall of 1999, the City of Boulder Parks and Recrearion Department approved guidelines for creahng public and private paztnerships for the development of the remainder of Valmont City Pazk. Partnerships for partnered pro~ects, specifically recreation and pazk facilities and program development, are being pursued based on the Partnerslup Policy. The partnered projects are encouraged to promote the benefits for the City, its citrzens, and all potential partners. In June of 2000, the City Liaison Office was created to facilitate these partnerstups. The partnerslups will most likely be m the form of "partnered pro~ects", wluch means that each project may have more than one partrter involved. It is anticipated that as partnered pro~ects are created, some partners (and the project overall) will need to procure alternative sources (sponsorships, ~ grants, and donations) to help fund the partnered projects. It is anticipated that each pro~ect will need to create a"Sponsorship Plan' for their specific pro~ect, in accordance to the guidelines that follow. In additron, the City Liaison Office is chazged with procuring funding for the development of the uifrastructure and development of the rest of the pazk overall to bwld-out, mcluding the parkland, natural areas and common amemtres. A pornon of tlus development funduig will come from each partrtered project in the form of an"Integratron Fee', fazrly assessed as a percentage of partnered pro~ect cost. The City Liaison Office will also soliczt additional funding to help lower this fee and provide for recogrution of community support of the pazk. This document addresses Sponsorslup Gmdelines for both. • Common VCP ameiuties (development managed by the City Liaison Office) • partnered pro~ects (funding procured by the partners) Part 1 of this document gives the Sponsorship Guidelines Part 2 gives the City Liaison Office Sponsorship Levels and Benefits Part 3 gives the Partnered Project Sponsorship Levels and Benefits ~ Part 4lists the Definitions for Sponsorship Terms Valmont City Pazk - Sponsorstup Gmdeluies 02/13/Ol Page 2 Part 1. ~ Sponsorship Guidelines - Valmont City Park Purpose In an effort to maximize the resources for developing Valmont City Pazk (VCT'), it Ls in the best interest of all mvolved to create and enhance relatronship-based sponsorships. This may be accomplished by providing local, regional, and narional non-profit groups, pnvate busmesses, governmental agenc7es, and individuals a method for becoming involved with the many opportumties provided by the creatron of VCl' Valmont City Park will dehver quality, life-enriching achvitres to the broadest base of the commuruty. This translates into exceptional visibility for sponsors and supporters. It Ls the goal of the Pazks and Recreatron Department to help the City I.iaison Office and partrtered pro~ects create relafaonships with sponsors for the financial benefit of the pazk, the community, all partners, and park programs Sponsorships Vs. Donations It is important to note that there is a difference between a sponsorslup and a ~ donation. Basically, sponsorstups are cash or in-kuld products and services offered by sponsors with the clear expectatron that an obligahon is created. The recipient is obliged to return sometlvng of value to the sponsor. The value is typically public recogrutron and publicity or advertising highlighting the contnbutron of the sponsor and/or the sponsor's name, logo, message, products or services. The Sponsor usually has clear marketing objecrives that they aze trying to aclueve, including but not limited to the ab~lity to drive sales directly based on the sponsorslup, and/or qmte often, the nght to be the exclusive sponsor in a specific category of sales. The arrangement is typically consummated by a letter of agreement or contractual arrangement that deta~ls the particulars of the exchange In contrast, a donation usually comes with no restnchons on how the money or in-kind resources are used. Tlus policy specifically addresses sponsorslups, the agreements for the procurement of the resources, and the benefits provided in return for securing those resources. Since donatrons or gifts usually come with no restnctions or expected benefits, a policy is not necessarily needed. It warranted, donors may be recognized in accordance with the sponsorship benefits provided for the identical amount. ,--~ ~ Valmont City Park - Sponsorstup Gmdeluies 02/13/Ol Page 3 Guidelines for Acceptable Sponsorships As Valmont City Pazk is public land, all sponsorships for the park and on site facilihes and events must conform to the Pazks and Recreahon Departrnent's Sponsorship Policy. Sponsors should be businesses, non-profit groups, public entrhes, or individuals that promote mutually beneficial relationships for the Pazks and Recreatron Deparhnent and partnered pro~ects. All potenhally sponsored propertres (fac~litres, events or programs) should be reviewed u1 terms of creating synergistic working relationships with regazds to benefits, community contributions, knowledge, and political sensitivity. All sponsored properties (and all partnered projects) should promote the goals and irussion of the Parks and Recreation Departrnent as follows: Parks and Recreation Mission Statemeni: The Pazks and Recreation Department provides and cazes for public park lands and creates opportunities for personal growth. We work with the people of Boulder to provide a broad spectrvm of opportunities to renew, restore, refresh, and recreate, balancing often stressful life-styles. We encourage the paztrcipation of individuals and fanulies to develop the lughest possible level of physical and mental well-beutg. We believe that well-balanced, healthy people contribute to a produchve and healthy commuiuty Goals of the Park and Recreation Deparhnen~ • Promoting physical and mental health and fitness • Nourishing the development of children and youth • Helping to build strong commumtres and neighborhoods • Promoting environmental stewazdslup • Providing beautiful, safe, and functronal parks and fac~litres that unprove the hves of all citizens • Preserving cultural and lustonc features within Boulder's pazks and recreation system • Providing a work envuonment for the Pazks and Recreation Departrnent staff that encourages uuriative, professional development, lugh morale, productivity, teamwork, uutovation, and excellence in management Sponsorship Selection Criteria '""1 ~ ..o+ The first major critenon deals with the commercial character of a sponsorslup message. The City intends to create a limited forum, focused on advertisements incidental to commercial sponsorships of Parks and Recreation facilitres and programs No non-commercial speech is pernutted in the limited forum created by sponsorslups. ~ ~ Vaimont City Park - Sponsorstup Gmdeluies 02/13/Ol Page 4 ~^ Adverttsements tnndental to commeraal sponsorshzp musf pnmanly propose a "'~' commerc~al transachon, etther dtrectly, through the texf, or rndirectly, through the assoaakon of the sponsor's name wtth the commeraal transachon of purchanng the commerc~al goods or servsces which the sponsor sells The reasons for thts polzcy mclude: (1) The desrrabikty of avoidtng non-commernal „ proselyhzzng of a"caphae audzence of evenf spectators and panc~cpants (2) the conshtuhonal prohilntson on any atew-point related dec~nons a6out permttted adverhsrng coupled wtth the danger that the Cefij and the Parks and Recreateon Department would be assoccated wifh adverhsing anyway; (3) the desire of the Ctty to maximize tncome from sponsorshtp, wesghed agamst the Ickelchood thaf commernal sponsors would be dissuaded from using the same forum commonly used by persons zouhtng to commuracnte non-comrnernal messages, some of whtch could be offensme to the public; (4) the desire of the City to ma:ntarn a posthon of neutrality on polihcal and rekgtous issues; (5) and in the case of reltgtous advert:stng and polthcal advertising, spec7fic concerns about the danger of "excessive entanglement" with religson (and resultanf constzfuhonal vtolahons) and the danger of elechon campaign law violatsons, respechvely. ~ ~ The second major cnterion is the appropriate relationship of a sponsorship to the Department of Pazks and Recreation s(and therefore, any approved partnered projecYs) Mission and Goals. ~onsorships which shall NOT be considered aze those which: Promote environmental or work practices that, if they took place in the Boulder community, would violate U.S. or Colorado law (i.e., dumping of hazardous waste, exploitatron of child labor, etc.), or promote drugs, alcohol, or tobacco, or that constrtute violations of law Duplicate or mimic the identrty or programs of the Pazks and Recreatron Depaztrnent or any of its divisions. Exploit participants or staff inembers of the Department or of partnering entitres. The following questions are the ma~or guiding components of this policy and should be addressed pnor to soliciting potential sponsors. Is the sponsorslup reasonably related to the purpose of the facility or programs as exemplified by the Mission Statement and Goals of the Deparbment and the partnered project? Will the sponsorslup help generate more revenue and/or less cost per parricipant than the City or partnered project can provide without it? Valmont City Pazk - Sponsorship Gmdelines 02/13/Ol Page 5 • What aze the real costs, including staff trme, for procuring the amount of cash or in-kind resources that come with the generation of the sponsorship~ ~ Gmdelines for calculating the levels and benefits provided are outluied m Part B. Equitable Offerings For Valmont City Pazk, there are basically two types of procurement of sponsors that will occur• A. The City Liaison Office will procure sponsorships for Valmont City Park as a whole. These sponsorships will fund and recognize the overall non-paztner specific pazk, parkland, and common azea amerutres, and also any specific footpnnts that the Parks and Recreahon Department deternunes are necessary to fund or make available for sponsorship. B. In addition, it is expected that each partnered project may want to pursue their own sponsorstups. To address ttus, the City Liazson Office is creating guidelines for overall pazk sponsorship, and will help guide and solicit approval for the partnered pro~ect sponsorslups. As the parhlerskups are bemg created and the partnered pro~ect becomes an "~" entity, if procurement of funding through sponsorships is anticipated, a `"~ Sponsorship Plan should be created PRIOR to any procurement. Ttus plan should outline the sponsorship offerings for the partnered project using the following guidelines in Part 2 and 3. Tlus Sponsorship Plan should be presented to the City Liazson Office for guidance early on in the Partnered Pro~ect approvai process, with the understanding that final approval of sponsors and agreements will be an ongoing part of the partnership with the City of Boulder It is important that equal levels of sponsorship amounts across the two types of sponsorship procurement yield similar value of benefits for potentral sponsors Sponsorship Contact Database The City Liazson Office keeps an updated list of all current sponsors, sponsored acrivities, and contacts related to sponsorship Partners should plan to help keep tlus sponsorship database updated. ~ Valmont City Pazk - Sponsorship Gmdelu~es 02/13/Ol Page 6 Purpose of Maintaining the Database ~ ~ • Limit duplicate solicitations of one sponsor by more than one party • Allow management to make decisions based on most appropriate solicitations and levels of benefits offered . Keep a current list of all Department supporters and contacts . Help provide leads for new sponsorslups, if appropriate Access to the database by partners will be luruted to printouts of listrngs of names of sponsors and theix sponsored partnered project/program/ facility/event. This luruted access will provide informahon to help Imut duplicated solicitations, and will also protect exishng sponsor relationships. If a potential sponsor is already hsted, neither paztners nor the City Liaison Office should pursue a sponsorship without reseazching the sponsor's lustory with the most recendy sponsored property. Approval Levels After approval of an overall Sponsorship Plan and in accordance with the City of ^ Boulder Pazks and Recreation Department's Sponsorship Policy, individual `" sponsorships will strll need approval if they exceed certain pre-specified amounts. The guidelines outline probable allowed benefits. The necessary approval levels aze as follows: Under $1,000 After approvai of Sponsorship plan, these levels may be agreed upon with approval of the partnered pro~ect managers only, with review of the City Liaison Office. $1,000 to $11,999 Agreement needs approval of a Managing Member from the City Liaison Office $12,000 to $99,999 Agreement needs approval of the Senior Management Team of the Parks and Recreatron Deparnnent, facilitated by the City Liaison Office. $100,000 and over Agreement needs approval of the Parks and Recreatron Advisory Boazd (the Boazd may recommend a City Council review), fac~tated by the City I.iaison Office Sponsorship Levels and Benefits r.••. The following levels in Part 2 and Part 3 aze presented as a guidehne for types of ~r.. benefits that may be presented as opportunities for potenhal sponsors. Each Valmont City Pazk - Sponsorstup Gmdeluies 02/13/Ol Page 7 sponsorslup will need to be individually negotiated. One purpose for these guideluies is to create equity across sponsorstup arrangements. While for the ,.~ sake of ease the examples given for levels aze based on amount of sponsorslup _...' requested, the levei of approval needed ~,s really based on the amount of benefits exchanged for the resources. The levels of approval are necessary because the costs and values for different levels of benefits will vary, dependmg on the sponsorslup It is important to note that these values may be very different. Sponsors typically will not offer to contribute resources that cost them more than the value of resources that they will gain. Typically, Sponsors will seek a return on investrnent of at least twice what they are investrng in the sponsorship The Gty Liazson Office and partnered projects should not pursue sponsorstups unless the total value received is greater than the real costs of procunng and servicmg the sponsor. A Sponsorship Plan incluchng a hierazchy of Sponsors for events, programs or facilities with more than one sponsor should be determined for each partnered project m advance. Note that the hierazchy is not dependent on specific leveis or amounts of sponsorship Specific levels and amounts should be designed for each facility/ event before sponsorships aze procured. Complete definitions of terms are inciuded m Part 4 Tlus hierarchy w~ll help decide the amounts to ask vanous sponsors for, and determine what levels of benefits to provide. The followuig benefits are listed '~ ..w primarily as a guideline for maximum benefit values. '"'+t ..~. Valmont City Pazk - Sponsorstup Gmdeluies 02/13/Ol Page 8 Part 2. '~. City Liaison Office Sponsorship Plans for Valmont City Park The City Liaison Office will present one special Sponsorship category for overall Pazk Sponsorskup, and two categories for sponsorship of specific facilitres or pazk amenities. The following lists highlight anticipated maximum benefits for ulclusion for these categories. Marketing and procurement materials will be designed to lughlight these leveis to potential sponsors. A. Valmont City Pazk - Presenting Sponsor Amount of Sponsorslup: $1,000,000 Only three (3) available at tlus level Tfus is the only level of "park-wide' sponsorship, and it will be offered only by the City Liaison Office. Paztners aze encouraged to refer potential sponsors mterested in tlus level of sponsorship to the City Liaison Office. A cooperahve arrangement benefitrng all parties may be ananged. All sponsorslups at this level will be approved by the Parks and Recreation Advisory Board. Sponsors at this level will be the only ones allowed to use phrases like "Proud Sponsor of ,+~*. Valmont City Park". This opportunity may be negotiated to mclude the ~.- following mazketing benefits: • Rights to be "Presenting Sponsor' for Valmont City Pazk for 20 yeazs • Recognition at 3 ma~or pazk entrances to the pazk with Presenting Sponsor status• i.e. "Welcome to Valmont City Park, Presented by....) • Mention in media releases and promotional materials as a Presenting Sponsor • Use of Park logo in promotional materials for 20 years • Sampling/Demo/Surveying/Seiling rights for specific negotiated locahons and/or events • Category Exclusivity • Rights to hold negotiated events at the park • Inclusion in Operung Events, Hospitality, and Recogrutron • Recognitron in City of Boulder Utihty Bill (mailed to 50,000 homes) • One page City of Boulder Pazks and Recrearion Quarterly Brochure ad for three years (mailed to approx. 40,000 homes) • Recognition on Valmont City Pazk Web site • Choice of Vanous Parks and Recreahon Hospitality Benefits • Other Possible Negotiated Benefits • Intangeble benefits of assoczahon unth a hsgh proftle and rnnovahve communtfy ,~- yro~ect ~ Valmont City Pazk - Sponsorstup Gmdelines 02/13/Ol Page 9 B. Valmont City Pazk - City Liaison Initiated Title Facility Sponsor Muumum Amount: $1,000,000 or 100% of Facility Cost ~ Tlus is the muumum level to become a"Title Sponsor' for specific facilitres, programs or events offered by the City Liaison Office (ttus level is identrcal to Tifle Facility Sponsor guidelines for partnered project sponsorships). "Note: this sponsor category, and any other levels or categories besides the "Presenting Sponsor of Valmont City Pazk" aze not considered and should not be portrayed as "a sponsor of Valmont City Park" or of the City of Boulder, or of the Pazks and Recreation Department, unless otherwise approved through the City Liaison Office. Depending on the level of sponsorslup, this opportunity may be negotiated to include some of the following benefits. • Recognition as Tide Sponsor for a specific facility or pro~ect, mcludmg specific trfle names, brochures, and promotional materials for up to 20 yeazs. • Opportunity to assist m design of specific facility or sponsored area, wtuch may include incorporation of sponsor products within design. • Mention in media releases and promorional material as trde sponsor with possibie namuig rights for the designated facility, i.e.: "Proud Sponsor of XX ,~, Facility at Valmont City Pazk" or the "XX faczltty". Use of facility logo in ~.- promotronal matenals for 20 years • Category Exclusivity at the sponsored facihty • Negohated Sampling/Surveying/Demo/Selhng nghts at the sponsared facility or facihty events. • Rights to hold negotiated events in the sponsored fac~lity • Appropnate signage m sponsored facility • Facility opening events, hospitality, and recognition • Recognition in City of Boulder Utrlity Bill (mailed to 50,000 homes) • One page Quarterly Brochure ad for three years (mailed to approx. 40,000 homes) • Recognition on Valmont City Pazk Web site and/or Facihty Web site • Intangible benefits of assoczahon wifh a hzgh profile and tnnovahve commumty pro~ecf - ,'".~ --- Valmont City Pazk - Sponsorslup Gmdeluies 02/13/Ol Page 10 C. Ciiy Liaison Initiated Sponsorships at Valmont City Park for '""' levels below $1,000,000 or 100% of Approved Facility Cost ~ In addiiion to the above mentioned sponsorslup categones, the City Liaison Office anticipates the offering of various site amenitres, such as benches, lighting, irees, walkway bricks, etc. available for sponsorslup and donations at predetermined amounts. A full list is available at the City Liaison Office. For these and other integrated pazksite design elements, recognition will sunply include small tasteful recognition plaques placed on or neazby the negotrated item. No other park-wide sponsorship benefits will be available. ~ C" ~ Valmont City Pazk - Sponsorstup Gmdeluies 02/13/Ol Page 11 Part 3. ,,.~ Guidelines for Partnered Project Sponsorship ~~ Specific Partnered Project Sponsorship will be permitted for partnered projects within the guidelines of the City of Boulder Parks and Recreation Sponsorskup Pohcy and as part of the Partnered-Project approval process Note: These sponsor categories aze not considered and should not be portrayed as "a sponsor of Valmont City Park" or of the City of Boulder, or of the Pazks and Recreation Department, unless otherwise approved through the City Liaison Office. Sponsors will not be allowed to use the park identity or the City of Boulder logo, or the Valmont City Pazk logo unless specific arrangements are approved. Parhlers should deternune and propose Sponsorship Plans for theu specific facihty at these lower levels early on ui the approval process, based on types of sponsorstups, events, antrcipated fac~lity signage and recogiutron availability, etc. The followutg list ouflines standazd guidelines based on the City of Boulder Pazk and Recreation Department's Sponsorship Policy for what wouid most likely be approved at each levei and the level of approval necessary for vanous amounts. The list lughlights anticipated maximum benefits for inclusion for ~,,,,~ these categories. Marketing and procurement materials should be designed separately by the managers of the paztnered pro~ect to highlight these levels to potentral sponsors. Agreements Sponsorslups are usually consummated by a letter of agreement or contractual arrangement that deta~ls the particulars of the exchange. Agreements and servicing arrangements between partriered pro~ects and their sponsors will be the responsib~lity of the designated managing enhty of the partnered project. Sample agreements for other propernes aze available in the City Liazson Office Each sponsor agreement and marketing matenais should include the following informahon• The City of Boulder, The Parks and Recreatzon Department, and the Cifiy Liaison Office assumes no responsibility for agreements made befween Valmont City Park Partnered Projects and their sponsors. AlI agreements are to be considered "pending" untiI the partnered project has received formal approval for a partnership in Valmont Cifiy Park ^~ ~ Valmont City Pazk - Sponsorslup Gmdeluies 02/13/Ol Page 12 ~ A. Title Facility Sponsor for Partnered Projects Minimum Amounr $1,000,000 or 100% of Facility Cost Tlus is the minimum level recommended to become a"Title Sponsor" for specific faciliries offered by partnered projects (this level is identical to Title Facility Sponsor offerings for City Liaison initiated Tifle sponsorships). *Note: this sponsor category, and any other levels or categories besides the "Presenting Sponsor of Valmont City Park" aze not considered and should not be portrayed as "a sponsor of Valmont City Pazk" or of the City of Boulder, or of the Pazks and Recreation Department, unless otherwise approved through the City Liaison Office. Depending on the level of sponsorslup, this opportunity is recommended to be negotiated to include some of the following benefits • Recognition as Title Sponsor for a specific facility or project, including spec~fic tifle names, brochures, and promotional materials for the term of the partnered project agreement with the City of Boulder Pazks and Recreation Departcnent or up to 20 years. ~ • Opportunity to assist in design of specific fac~lity or sponsored area, wkuch i i k d gn. t un es may include incorporation of sponsor products w • Mentron in media releases and promotional material as tifle sponsor with possible nam;ng rights for the designated facility, i.e.: "Proud Sponsor of XX Facility at Valmont City Park" or the "XX fac7kfij" • Use of facihty logo in promotional materials for the term of the partnered project agreement with the City of Boulder Pazks and Recreation Department 20 yeazs. • Category Exclusivity at the sponsored facility. • Negotiated Sampluig/Surveymg/Demo rights at the sponsored facility or facility events. • Itights to hold negotiated events in the sponsored facility. • Appropriate signage m sponsored facility • Facility opening events, hospitality, and recognition • Recognition m City of Boulder Utrlity Bill (mailed to 50,000 homes) • One page Page Pazks and Recreatron Departrnent Quazterly Brochure ad for three yeazs (mailed to approx. 40,000 homes) • Recogiution on Valmont City Park Web site and/or Facihty Web site • Other possible benefits as negotiated • Intangeble beneftts of assoczation unth a high profile and innoaahve commuraty l"^ pro~ect ~ Valmont City Pazk - Sponsorslup Gmdelutes 02/13/01 Page 13 B. Sponsorships for Partnered Projects valued at less than $1,000,000 or 100% of Facility Costs ~""~+ Partners should propose Sponsorstup Plans for levels below $1,000,000 to the City Liaison Office early on in the approval process, and approval of these guidelines will become part of the process and documents included m the Paztnership Agreements. To help with equrtable offerings, all Approved Parhler Pro~ect Sponsorship Plans will be made available to other proposing partners and the public The City Liaison Office will help promote acceptance and awareness of all appropriate sponsorslups and funding, and help to identify eqmtable levels of beneEits for pro~ects throughout Valmont City Pazk. The overall goal is to help obtam fundutg, and to create fac~lities witlun the pazk for our commiuuty The following guidelines aze recommendatrons based on the Intenm Sponsorslup Policy, and outline examples of probable maximum available value of benefits for each level of sponsorship. Parniered projecis may create other uuiovative ways of recognizing sponsors, and other approved benefits may be created based on the marketing ob~ectives of potential sponsors. The goal is to have the benefits approved in advance if possible, and to have ~ them be equitable with other sponsorstup levels offered for Valmont City Pazk --~ and other partnered pro~ects. 1. Levels needing approval only from the City Liaison Sponsorship Consultant or the Partnered Project Management (after the Sponsorship Plan is approved): Sponsorships below $1,000 Benefits are typically related to one-time events (grand openings or special events), sponsorship of small facility amemties, or nazxung of leagues. Maximum benefits include some of the followinQ . Recogiution on promo items: T- • Recogrution on flyers shirts, water bottles, etc. • May be mentioned in press releases Complunentary event or partnered facihty passes May be recognized at an event May be recognized as a pnmary event sponsor (depends on size of event) Photos from event • May hang approved event signage at event ~ ~ Valmont City Pazk - Sponsorstup Guidelutes 02/13/Ol Page 14 ~ ~ ~ ~ r...- 2. Levels needing approval from a Managing Member of the City Liaison Office: $1,000 - $11,999 Maximum benefits mav include some of the followinQ• It is anticipated that each approved parlnered project may receive a one-trme free 1/3 page ad m the Parks and Recreation Quazterly Brochure designed to lughlight the partnered project and recognize all project sponsors above the $1,000 level. Less than $12,000 leveis may include: . Recognition as a supportrng or primary event sponsor • Invitation to an appreciation event if planned for all sponsors . Plaque or permanent internal facility signage recogiutron (appropriate to site) . Recognition in facility specific marketing materials or releases . Recognition on Partnered Pro~ect Web site (linked to and from VCI' web site). • Partnered Project Web site ad for 90 days • Internal Facility Signage (depending on facility layout and proposed leveis) . Other? 3. Levels needing approval from the Pazks and Recreation Senior Management Team, facilitated by the City Liaison Office: $12,000 - $99,999 - Masimum bene5ts may include: • Signage and recognition as appropriate to site and amount • Recognition as a supporhng or primary event sponsor . Invitatron to an appreciation event if planned for all sponsors . Plaque or permanent internal facility signage recognihon (appropriate to site) • Recognition m fac~lity specific mazketrng matenals or releases Valmont City Pazk - Sponsorslup Gmdeluies • Use of Partrtered Pro~ect mazketrng affiliatron . Recogiution on Parinered Pro~ect Web site (linked to and from VC1' web site). • Partnered Pro~ect Web site ad for 90 days • Internal Fac~lity Signage (depending on facility layout and proposed leveis) • Other? 02/13/Ol Page 15 4. Level needing approval of Parks and Recreation Advisory Board and/or ^-4 City Council, facilitated by the City Liaison Office: ~-~~ $100,000 and above Maximum benefits mav include those listed below $100,000 plus • Exclusive rights m category • For approxunately $400,000 (if 100% • Permanenfly named portions of of project cost) and above naming fac~litres (within agreement rights* to facilitres/sites. limitahons) • Other? "Naming Rights In the past the City of Boulder has reserved the right to name facilitres or properties in exchange for sponsorslups or ~fts. It has been done lustoncally on a very limited basis for amounts of approximately $400,000 or more. Please see the Guidelines for Title Facility Sponsor Summary: Pariners should subrrut theu Facility-Specific Sponsorstup Plans to the City ""~~ Liaison Office as early as possible, but spec~ficaliy prior to pursuing sohcitation ~" " or procurement of Sponsors. Approval of the Sponsorship Plan will become part of the process and documents included in a Partnership Agreement All sponsorships for Valmont City Pazk w~ll need to follow the Sponsorslup Guidelines, and the benefits for Sponsors must be equitable and in accordance to the Sponsorstup Policy, all other accepted City Pohcies, and the City Sign Code. The City Liaison Office will help promote acceptance and awareness of all appropnate sponsorslups and funding, and help to identify equitable levels of benefits and collabararive partnerstups for pro~ects throughout Valmont City Pazk. The over-arclvng goal is to help obtain funding, and to create facihties witlun the park for our commiuuty. '"'~ ~ Valmont City Pazk - Sponsorslup Gmdeluies 02/13/Ol Page 16 Part 4. Definitions of Sponsorship Terms ~ °r' Advertisin~ The duect sale of prmt or some other types of City commurucatron medium to provide access m a select target mazket Vanous City depaztments have approved the selLng of approved advert~sing mediums (space m flyers, etc ,) sepazate from the sponsorstup of pmgrams or facilihes. Category Eacclusivity: The nght of a sponsor to be the only company within its product or service category assonated with the sponsored property Usually a benefit at lugher sponsorstup levels Partnered pro~ects can only offer exclusnnty withm the confines of theu spec~fic pro~ect Donarions: Cash or m-kuid gifts that do not typically mclude any additronal negohated condihons m return. Synonyms• Philanthropy, Patronage, Contribuhon. Exclusive Rights: A company pays a prenuum or provides economu benefit m e~cchange for the right to be the sole advertsed provider, at the most competahve pnces, of goods purchased by the City or partnered pro~ect. Hierazchy of Sponsors: If more than one sponsor ~s used, there ~s often a tuerazchy of levels. These levels can be used to d~fferenhate benefits procnded for vanous amounts of sponsorstup, but may be provided for different amounts for different properhes. They aze (from lughest to lowestp Exclusive Sponsor (~f only one) -> Title Sponsor -> Pnmary Sponsor ~ Presenhng Sponsor -> Med~a Sponsor -> Category Exclusrve Sponsor -~ ~ Contrtbufing Sponsors In-Kind Sponsorship: Payment (fiill or pamal) of sponsorstup fees m goods or services rather than m cash. Media Sponsors: T'V and radio stahons, prmt med~a, and outdoor adverhsmg compazues that provide either cash, or more frequenfly advertismg hme or space, or a property m exchange for official designatron. Paztnered Project: ,A~ approved facility, event, site, or program for Valmont City Pazk created through collaborahve partnerstups of pubhc, pnvate, and/or not-for-profit agencies with the City of Boulder Pazks and Recreahon Department, facilitated through the Crty Liaison Office. Partnered Pro~ects may have more than one partner mvolved, but usually use one "footpnnt" of space as outluied m the Valmont City Pazk Site Review Plan, and have a designated managutg enhty that represents the partnered pro~ect as a whole Presenting Sponsor. The sponsor that has its name presented ~ust below that of the sponsored property, i e., Valmont City Pazk, Presented by X. Primary Sponsor. The sponsor pa}nng the largest fee and receivuig the most prominent idenhficataon (would be the Title Sponsor ~f Title vs sold). Property: a iuuque, commerually exploitable enhty (could be a facility, stte, event, or program) Synonyms sponsee, nghtsholder, seller ~ ~~,.- Valmont City Park - Sponsorstup Gwdeluies 02/13/01 Page 17 Signagr. Approved event signs, banners, billboazds, electromc messages, decals, permanent recogiution panels, etc d~splayed on site and contauung Sponsor ID Must be ~ in line with the City sign code Sponsors: Compazues or indrviduaLs wluch provide cash or m-kuid donatrons designed to provide them wtth specific benefits or nghts that duectly and tangibly fulfill theu markehng and commiuucahon ob~echves Sponsorship: The relahonslup between a sponsor and a property ~n wluch the sponsor pay a cash or in-kuid fee m return for access m the commerc~al potenhal of a property Sponsorship Plan: A plan created for a partnered pro~ect at Valmont City Pazk. Tlus plan u created by partners through facilrtataon from the City Liaison Office, and vs part of the agreement for a partnered pro~ect Sole Sponsor. A company that has pazd to be the only sponsor of a property Title Sponsor. The sponsor that has its name mcorporated mto the name of the sponsored property, ~e , The X RecreaHon Building at Valmont City Pazk. .-~., '"', Valmont City Pazk - Sponsorstup Gmdeluies 02/13/01 Page 18