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HomeMy WebLinkAbout07.15.15 BAC Packet Boulder  Arts  Commission  Agenda   July  15,  2015,  6:00  p.m.   Canyon  Meeting  Room,  Boulder  Public  Library       CALL  TO  ORDER   Approval  of  Agenda     REVIEW  OF  MINUTES    June  17,  2015     PUBLIC  COMMENT    AND  COMMISSIONER  RESPONSE     GRANT  PROGRAM  ACTION  ITEMS      OPEN  GRANT  LETTER  OF  INTENT      Studio  Arts  Boulder,  Operational  Support      ROUND  3  SPARK  GRANT  PROPOSALS   Nicole  Frantilla,  Nosy  Neighbors  at  the  Boulder  Fringe  Festival      Hoarded  Stuff  Performance,  Goodnight,  Courtney  Love  -­‐  Part  1      Interweave  Dance  Theatre,  Moved  Beyond  Words      Scott  Johnson,  World  Singing  Day  Boulder      Chrissy  Nelson, Summer  &  Fall  Fieldwork  2015      Tamara  Meneghini  Stalker,  "How  I  Learned  to  Drive"  by  Paula  Vogel      Rod  Swanstrom,  SKYLIGHT  -­‐  a  creative  motif    Jim  Walker,  Normal  Heights     GRANT  FINAL  REPORTS   Boulder  County  Arts  Alliance,  Boulder  Arts  Week  2015      Boulder  County  Arts  Alliance:  Communikey,  FY15  Major  Grant,  Communikey  Festival  2015      Boulder  Dance  Coalition,  FY15  R2  Spark  Grant,  Boulder  International  Festival  2015      EcoArts  Connections,  FY14  R2  Arts  in  Education  Grant,  Stories  for  a  New  Future,  Part  3   Miriam  Paisner,  FY15  R2  Spark  Grant,  Jump  for  Jazz     iNTERIM  REPORT   Motus  Theater,  One  Action  Arts  +  Immigration  Project     MATTERS  FROM  COMMISSION  MEMBERS       MATTERS  FROM  STAFF   FOR  DISCUSSION:    Manager’s  Update   FOR  DISCUSSION:    Community  Cultural  Plan       UPCOMING  MEETING  (Agenda  Building)   6  p.m.,  Wednesday,  August  19,  2015—Canyon  Meeting  Room,  Boulder  Public  Library     ADJOURNMENT     Boulder Arts Commission - 1 July 15, 2015 Meeting CITY  OF  BOULDER   BOULDER,  COLORADO   DRAFT  BOULDER  ARTS  COMMISSION  MEETING  MINUTES     Date  of  Meeting  Wednesday,  June  15,  2015,  at  the  Main  Library     Contact  Information  Preparing  Summary  Greg  Ravenwood,  303-­‐441-­‐4397     Commission  Members  Present  Felicia  Furman,  Richard  Turbiak,  Linda  Haertling,  Tamil  Maldonado,   Ann  Moss     Library  Staff  Present         David  Farnan,  Library  &  Arts  Director   Matt  Chasansky,  Office  of  Arts  and  Culture  Manager   Greg  Ravenwood,  BAC  Cultural  Grants  Coordinator   Mary  Fowler,  Creative  Sector  Initiatives  Coordinator   Mary  Wohl  Haan,  Creative  Sector  Initiatives  Coordinator     Public  Present    Paul  Heffron,  Charlotte  LaSasso,  Margot  Brauchli,  Deborah  Malden,  Carla  Selby     Type  of  Meeting    Regular     Call  to  Order  The  meeting  was  called  to  order  at  6:00  p.m.     Review  of  Minutes       Maldonado  motioned  to  approve  the  May  20,  2015,  meeting  minutes;  Furman  seconded  and  the   minutes  were  approved  unanimously.   Public  Participation       Paul  Heffron  presented  promotional  materials  on  and  spoke  on  Studio  Arts’  project  proposal  to   partner  with  the  City  on  a  studio  campus  on  City  land  and  asked  for  the  Commissioner’s  support  of   this  project.   Grant  Program  Action  Items   Open  Grant  Letter  of  Intent   The  Letter  of  Intent  for  an  Open  Grant  from  Immersion  Journals  for  the  proposed  project  Inaugural   Travel  Writing  and  Photography  Festival  was  reviewed.    Moss  gave  her  opinion  that  the  project  was     a  bit  too  new  and  untried,  but  a  good  project.  Furman  added  that  there  were  not  enough   collaborative  partners  and  additional  financial  support.  Maldonado  and  Haertling  concurred.  Turbiak   wondered  about  501c3  status,  and  the  organization’s  ability  to  address  the  noted  criteria  for  the   grant  category.  The  letter  of  intent  did  not  receive  any  motion  to  move  forward  for  a  formal  proposal   in  September.     Grant  Budget  Reports   Final  reports  on  Boulder  Opera’s  FY14  R2  Arts  in  Education  Grant  (Operamania!  Interactive  Opera   Education),  The  Catamount’s  FY15  Major  Grant  (The  Regional  Premiere  of  DISNEY  at  madelife),   Frequent  Flyers  Production’s  FY15  Major  Grant  (Star  Sailors),  and  Barbara  Beasley’s,  and  Laura   Blegen’s  FY15  South  by  Colorado  Creative  Industries  Summit  Scholarships  were  reviewed.  Furman   motioned  to  approve  all;  Moss  seconded  and  the  motion  passed  unanimously.  Moss  noted  issues  in   the  Catamounts  report  that  suggested  looming  problems  when  the  Dairy  Center  was  no  longer  able   to  house  or  promote  programs  during  their  upcoming  renovation  closures.     Boulder Arts Commission - 2 July 15, 2015 Meeting   Matters  from  Commission  Members   After  discussion  of  the  current  representatives  from  the  BAC,  the  commissioners  agreed  that  there   would  be  no  changes  to  the  BAC  Board  representation  to  the  Dairy  Center  for  the  arts  (Furman  would   continue  to  represent),  the  Boulder  Museum  of  Contemporary  Art  (Moss  would  continue  to   represent)  and  the  Convention  and  Visitors  Bureau  (Haertling  would  continue  to  represent).   Matters  from  Staff   Chasansky  reviewed  his  Manager’s  Update  memorandum  and  asked  if  there  were  questions;  there   were  none.  Turbiak  spoke  about  the  Dairy  ‘s  construction  project  and  Chasansky  suggested  that  Bill   Obermeier  could  attend  a  BAC  meeting  in  the  future  to  discuss  the  topic.       Farnan  noted  that  City  Council  approved  a  plan  for  the  civic  area.  The  City  did  not  move  forward  with   creating  a  performing  arts  space  out  of  the  library’s  north  wing,  though  it  did  suggest  enhancements   to  it.    Farnan  also  reviewed  requests  for  the  2016  budget.     Matters  from  the  Community  Cultural  Plan       Public  Art   Chasansky  spoke  on  the  budget  for  the  proposed  public  art  program  of  2016,  which  was  detailed  in   sections  12.4  and  12.5  of  the  CCP  document.  Maldonado  asked  about  the  definition  of  public  art   projects…will  Boulder’s  program  include  things  in  addition  to  long  term  sculpture  and  mural?     Moss  spoke  to  the  current  support  for  a  percent  tax  for  art  from  City  Councilmembers  and  expressed   her  concern  of  a  change  in  the  council  membership  that  could  affect  that  support  negatively.  She   asked  if  the  the  vote  should  be  pursued  now  with  the  current  level  of  support  from  CC?   Farnan  noted  that  while  council  was  supportive,  surveys  showed  only  41%  support  for  a  tax  from  the   public.  He  noted  that  would  almost  certainly  point  to  a  “no”  vote  in  November  of  2015  if  it  were  put   on  the  ballot.       Chasansky  spoke  about  the  current  best  practice  across  the  country  of  an  expanded  definition  of   public  art.    He  noted  that  initial  commissions  and  selections  in  the  public  art  program  were   anticipated  in  early  2016.     Grants  Program   Turbiak  and  Chasansky  reviewed  the  possibilities  for  the  grant  program  for  2016  with  Fowler   coordinating  responses  from  the  commissioners  in  a  working  spreadsheet  onscreen  in  the  meeting   room.    The  commissioners  asked  that  the  goals  that  the  recommended  grant  categories  align  with  be   added  in  to  the  spread  sheets  for  better  decision-­‐making.     Date,  Time,  and  Location  of  Next  Meeting   The  next  Boulder  Arts  Commission  meeting  will  be  held  at  6  p.m.  on  Wednesday,  July  15,  2015,  in  the   Canyon  Meeting  Room  of  the  Main  Library’s  north  wing.       APPROVED  BY:  ATTESTED:     ___________________________________  ____________________________________   Board  Chair                      Staff  Secretary       ___________________________________                  ____________________________________   Date                        Date     Boulder Arts Commission - 3 July 15, 2015 Meeting  1 FINAL REPORT Submitted for review June 3, 2015 prepared by Emily K. Harrison & Deborah Malden Dear Boulder Arts Commission – We are pleased to submit this Final Report to you regarding the second annual Boulder Arts Week (BAW) 2015, Boulder’s only weeklong celebration of our robust arts community. This nine-day spotlight on arts and culture happenings in our community featured a diverse range of arts and entertainment in both traditional and non- traditional venues throughout the city. The event was successful in meeting many of the goals articulated by the Steering Committee, including raising awareness of Boulder’s arts and cultural offerings and organizations within the Boulder community and promoting collaboration among arts/artists and cultural organizations. BAW 2015 built upon the foundation of last year’s inaugural celebration to focus on long-term goals including: • Raising awareness of Boulder’s arts and cultural organizations throughout the Denver Metro • Positioning Boulder as an arts destination • Increasing local business, individual, and government engagement with and ultimately, support of the arts in Boulder BAW 2015 leveraged the success of the inaugural BAW, but it is important to emphasize that as an organization, BAW is still a startup.1 Nevertheless, and as a measure of BAW’s potential, BAW 2015 made significant strides in the key areas of marketing, communication and collaborations/partnerships. These improvements, combined with the overall success of the second year, indicate that BAW has strong growth potential, and is poised to become a signature event that can help sustain and                                                                                                                 1 It may be worth noting that Boulder’s widely-acclaimed Boulder International Film Festival took at least four years to become established as a regular feature of the community’s cultural calendar according to the Festival’s co-founders, Robin and Kathy Beeck. Boulder Arts Commission - 4 July 15, 2015 Meeting  2 strengthen Boulder’s creative community and brand Boulder as an arts and culture destination. In reading this report, it is important to keep in mind that there were two significant changes made this year: 1. BAW was shortened from 10 to 9 days. Feedback from last year suggested that a slightly more concentrated festival would be more successful (and easier on the artists). 2. The BAW calendar was populated entirely by artists/presenters or venues. Last year’s calendar was populated by BAW staff and Steering Committee members with all known events happening in Boulder, meaning that some artists/arts organizations may not have known that they were part of the inaugural Boulder Arts Week. Highlights of Key Data: Four out of five Artists/arts organizations that participated in BAW and responded to an online survey indicated that they are likely to participate again in 2016. Total audience exceeded 19,000 based on survey and other data provided by venues and artists/presenters (versus 14,300 estimated for the inaugural BAW). Approximately 23% of the total attendees live outside Boulder County, which aligns closely with the data collected for the inaugural BAW at which 25% of attendees surveyed lived outside the County. Attendees surveyed overwhelmingly (87.1%) indicated that they were likely or very likely to attend BAW again in 2016. Other key BAW 2015 metrics (described in more detail in the body of this Final Report) include: • 1 64 presenters/arts organizations (115 in 2014) • Estimated participation of 1250 artists (750 in 2014) • 359 events (439 events in 2014) • Events in 92 traditional and nontraditional venues (116 in 2014)   According to the Boulder Arts Week 2015 Survey of Performers, Visitors and Venues report by the Business Research Division at the Leeds School of Business, University of Colorado: “Many comments about the BAW on surveys were enthusiastically positive, including ‘keep up the great work and choices;’ ‘wonderful presentation;’ and ‘do whatever you can to keep the tradition going.’ Many of the respondents who offered praise for BAW suggested or even expected it be held again next year. There seemed to be overwhelming support for BAW to take place in 2016.” Report Format: This report is broken into four main categories: Marketing, Media, & Communications; Programming; Outcomes/Evaluations; and Management & Sustainability. In each category, BAW demonstrates the ability of multiple organizations and sectors to successfully collaborate and leverage connections and resources within Boulder Arts Commission - 5 July 15, 2015 Meeting  3 the Boulder community. Six key players, who were not part of the Steering Committee, deserve special recognition2: • Pauline Herrera Serianni, a qualified marketing and development professional with expertise in the arts, who assisted in the development of a comprehensive plan for Boulder Arts Week 2015 and beyond. • Brian Lewandowski and colleagues at The Business Research Division of the Leeds School of Business, University of Colorado, who provided critical feedback on the re-design of surveys, guidance on their deployment, and analyzed and summarized the results (see the attached, Boulder Arts Week 2015 Survey of Performers and Visitors referred to herein as the “BAW Evaluations Report”). • Kathy Kuscan of Integrity Arts, who helped write and submit a grant proposal that secured crucial funding from the Boulder Convention and Visitors Bureau • Amanda Roper, a senior in the Leeds School of Business, University of Colorado and an arts entrepreneur (founding member of WARES Art Space, an accelerator for emerging artists) who served as the Boulder Arts Week 2015 Intern. • Ryan Page, a junior at Naropa University, who along with Amanda, served as a lead on the Boulder Arts Week Social Media Street Team. • Sarah Grabowski Stith, who provided crucial administrative support. 1 . Marketing, Media & Communications: Results -> Very Good Marketing specialist Pauline Herrara Serianni was hired to assist with the following marketing and communications tasks: • Create two versions of a BAW Marketing Budget: ideal and realistic • Research best practices for marketing of similar events across the country • Review BAW website and collateral for areas of improvement • Draft BAW media partnership proposals and help pitch/negotiate • Develop media toolkit for artists and partners • Develop year-round communications and marketing plan • Determine best approach to connect venues/businesses and artists With the help of Herrera Serianni, Harrison implemented a robust marketing plan for BAW. The following was accomplished: • Created a Presenter Tool Kit, which is available for download on the Boulder Arts Week website. The Tool Kit is designed to:                                                                                                                 2 While all of these positions were compensated, it is important to note that several of these individuals donated a significant amount of their time in-kind, and that hiring support staff is crucial to the success of BAW.   Boulder Arts Commission - 6 July 15, 2015 Meeting  4 o Ensure participants are well versed in what BAW is and how it applies to their organization and encourage participants to invest in telling the BAW story o Help participants incorporate BAW awareness into front line (ushers, docents, box office, etc.) and volunteer training, ensuring everyone with whom the public has contact is familiar with BAW o Provide tools that make it easy for participants to include BAW messaging where possible, including press releases, programs, social media, and word of mouth, encouraging participants to become advocates for BAW, the arts in the City of Boulder, Boulder County, and their own organization The Tool Kit includes: o Media and interview tips o Social media tips o BAW 2014 accomplishments o BAW 2015 highlights o BAW elevator speech, key messages, boilerplate, and overview o Photos o BAW logos o BAW QR codes • Hosted a Marketing Workshop in February 2015 in collaboration with the Boulder International Fringe Festival, the Boulder Chamber, and the Boulder County Arts Alliance. Workshop covered: o An overview of BAW and Fringe marketing efforts o Handouts, including: o Media contact list o Calendar list o Tips and advice on: o Social media (including relevant hashtags) o Print materials o Online calendars o Press releases o Guerrilla or alternative marketing ideas and success stories • Redesigned, populated, and frequently updated the website (which included a lot of direct communication with BAW participants). Features of the website include: o Links to BAW social media o Information for artists/arts organizations, venues/businesses, patrons, and media, including the Presenter Tool Kit o A comprehensive calendar of events (substantially upgraded for BAW 2015; will be re-evaluated and improved further for BAW 2016) o Links to participants websites, including artists, arts organizations, businesses, and venues Boulder Arts Commission - 7 July 15, 2015 Meeting  5 o List of sponsors and partners o Images from BAW 2014 • Continued to build and heavily utilize social media outlets for Boulder Arts Week including: o Facebook (http://facebook.com/boulderartsweek) o currently at 2,836 “likes” and growing o invested in year round digital advertising to build awareness o set up to automatically populate the Twitter account o Twitter (http://twitter.com/boulderartsweek) o Mentioned in hundreds tweets leading up to, during, and after Boulder Arts Week; many of those tweets were then retweeted. It’s next to impossible to keep track of. o Instagram (http://instagram.com/boulderartsweek) o Used in the weeks leading up to BAW to generate awareness o Used throughout the week to highlight events and showings o Photos (50+) were also posted to Facebook and Twitter to showcase events and build awareness • Drafted and distributed an official press release and subsequent media alert, which lead to coverage by several publications and media outlets, including3: o The Daily Camera o The Boulder Weekly o KGNU o Westword o CBS4 o Boulder’s Channel 8 o Colorado Public Radio o Boulder Magazine (getboulder.com) o Crave Magazine o Elephant Journal (elephantjournal.com) o Denver Examiner (examiner.com) o Broadway World Denver (broadwayworld.com) o Boulder Source (bouldersource.com) o Numerous local newsletters and blogs, especially real estate blogs • Encouraged artists/arts organizations to create and distribute their own press releases. The few artists who did so were featured in general Boulder Arts Week features and some were also covered individually by: o KGNU o Westword o University of Colorado Arts & Sciences Magazine                                                                                                                 3 For a comprehensive list of media coverage, including links to articles and broadcasts, please see Appendix 1. Boulder Arts Commission - 8 July 15, 2015 Meeting  6 o AXS o Broadway World o ABC7 News Denver o Rocky Mountain PBS’ Art District w/Carrie Saldo (nationally syndicated television broadcast) o Presenting Denver o Scen3 o Colorado Public Radio • Partnered with Westword for digital and print advertising. Among other things, the Westword Package included4: o Ad in the “Best of Denver” edition of Westword, which was published the week before Boulder Arts Week, is the most picked-up edition of Westword, and has a very long shelf life o Digital media advertising campaign through Westword.com o Click thru rates for online advertising were notably high5. o BAW Weekend Getaway Sweepstakes ! 117 people from across the country entered to win a Westword BAW Weekend Getaway, which included: • 1 night stay in the King Suite at Hotel Boulderado on Saturday, March 28, 2015 (Value $365) • 2 tickets to Misterman by Enda Walsh at The Diary Center for the Arts on Saturday, March 28 at 8pm (Value $50) • Dinner for Two at Boulder Dushanbe Teahouse (Value $50) • 1 Contemporary Level Annual Membership to Boulder Museum of Contemporary Art (Value $250) • 3 runners-up received a pair of tickets to Misterman by Enda Walsh at The Diary Center for the Arts on Saturday, March 28 at 8pm (Value $50 per pair) • Partnered with CBS4 • Invested in targeted advertising on Colorado Public Radio • Partnered with Boulder-based Balcony 9 Media to create a Boulder Arts Week PSA, which: o Is published on YouTube https://www.youtube.com/watch?v=fdsQ31rC8M8 o Was shared on social media o Is posted on the BAW website o Aired the entire month of March and through the end of BAW on CBS4                                                                                                                 4 For complete details for both Westword and CBS4 Partnership agreements, please see Appendix 1. 5 For campaign proof of performance for both Westword and CBS4, including click through rates, please see Appendix 1.   Boulder Arts Commission - 9 July 15, 2015 Meeting  7 o Was shown as part of film previews at the Boedecker Theater at the Dairy Center for the Arts during the month of March through the end of BAW • Developed a partnership with the Boulder International Film Festival, which included an ad for BAW screened as previews for BIFF films • Designed, printed, and distributed postcards and posters, and worked with CU Presents and Westword on the design of print and digital media ad pieces. • Co-hosted two free gatherings open to the community (the Kick-Off Party at BMoCA and Closing Party at The Dairy), as well as an arts showcase/fundraiser for Boulder Arts Week 2016 at the future home of the Museum of Boulder, in collaboration with the Boulder Chamber. • Partnered with the Boulder International Fringe Festival to host their popular All- You-Can-Artist-Buffet as part of the Kick-Off Party at BMoCA, giving artists/arts organizations the opportunity to promote their BAW events to the larger community • Developed a calendar in Guidebook, a free app that anyone can download on their tablet or smart phone to easily navigate the many Boulder Arts Week offerings. The majority of our marketing budget this year was spent on social media advertising, printing costs, and advertising through Colorado Public Radio and our media sponsors, Westword and CBS4. According to the Boulder Arts Week 2015 Survey of Performers and Visitors report by the Business Research Division at the Leeds School of Business, University of Colorado “Attendees most often cited word of mouth (32.4%), newspapers (20.9%), and social media (15.0%) as their source of learning about BAW. Most artists learned about BAW through word of mouth (26.6%) or by participating the previous year (25%). Social media and email blasts were a source of information for 6.3% of respondents each. A majority of Artist/Presenters surveyed indicated that they promoted BAW through word of mouth (87.5%), emails (72.5%), social media (75.0%), and their own websites (75.0%).     Overall, the following elements were successful: • The BAW Kick-Off Party at BMoCA on Friday, March 27th, which was attended by more than over 350 people. Feedback was positive and the event clearly helped generate interest and excitement about BAW, and this year, provided a direct outlet for artists/arts organizations to promote their events to the larger public. • The website redesign: artists and patrons generally praised the look and relative ease of navigation, and the redesign of the site allowed for easier management both leading up to and during BAW • Calendar on the site was easier to sort and navigate than it was in 2014 (additional improvements are planned) • Press Coverage leading up to the event Boulder Arts Commission - 10 July 15, 2015 Meeting  8 • The Closing Party, hosted by the Dairy Center for the Arts, which was attended by 125 people, and was a wonderful way to celebrate the week and the arts community in Boulder • Volunteer support from most Steering Committee members, particularly provided in the areas of marketing, evaluations, and sustainability • Communication with artists and arts organizations was much improved this year, especially as it regards helping artists connect with venues and businesses. This was facilitated in several ways including: o A public presentation of results from the inaugural BAW was made at the Boulder Chamber for artists and other community members in fall 2014 and further feedback was solicited o A public “Bring Your Own Venue” session was held at the Dairy Center for the Arts, in collaboration with the Boulder International Fringe Festival and the Boulder County Arts Alliance; it was well attended and facilitated several collaborations (see section on Programming) o Hiring an intern, which happened later than was optimal, but proved the benefit of having dedicated personnel to serve this key function We faced challenges in the following areas: • Media sponsorship with Prairie Mountain Publishing, which owns and operates The Daily Camera, The Denver Post, The Longmont Times-Call, The Broomfield Enterprise, and The Colorado Daily, among others. Although BAW did secure media sponsorship in 2014, the terms of the media sponsorship did not meet our expectations. Securing a strong media sponsorship (with clearly articulated terms) was a high priority for 2015. Despite [multiple] meetings and in January 2015 with the Vice President of Marketing and Advertising at The Daily Camera and multiple requests from the BAW team, The Camera failed to follow up with a proposal. With time running out, the decision was made to pursue a partnership with Westword instead. It is worth noting that this decision was not made lightly. It reflected input from several members of the Steering Committee including Joan McLean Braun, ED of CU Presents, which maintains a large annual spend with The Daily Camera, and marketing consultant, Pauline Herrara Serianni. • Media Coverage as the week progressed: For the second year in a row, we received GREAT coverage going into Boulder Arts Week, but that tapered off as the week progressed. While we did receive more mid-week coverage for BAW 2015 than we did for our inaugural year, this drop in coverage still presented significant challenges because the first weekend of BAW was at the END of ‘spring break’ for both Boulder Valley School District and CU. This meant that those in the community who rely on traditional print media for information were likely unaware of BAW. Boulder Arts Commission - 11 July 15, 2015 Meeting  9 Marketing and communications strategies and implementation for future BAW iterations will continue to take this into consideration. We will likely need to augment media coverage with more aggressive marketing promotion and are in the process of evaluating our 2015 marketing campaign to identify where we can make improvement for 2016. Increasing the marketing budget for 2016 is a priority. • The BAW calendar: the online BAW website calendar was vastly improved this year but still needs to be made more navigable to facilitate audience planning as well as subsequent BAW reporting. Additional sorting options for 2016 will include family/kid friendly events and free events. Note: The calendar is actually hosted on the Boulder County Arts Alliance website. Plans are already in place to make the BAW 2016 calendar both more robust and easier to sort and navigate, and the BCAA webmaster is fully on board to help us with this task. • Artist/arts organization communication: As previously noted, communication significantly improved over 2014 and over the course of the last 12 months, but this continues to be area that needs attention. We also anticipate this being a high priority in future years as the model for BAW develops. Challenges (and opportunities!) include clarification and communication around what Boulder Arts Week is and what a BAW participant is responsible for. Both of these will be informed by the work of the Sustainability Committee as well as the larger BAW team. BAW 2014 and 2015 primarily served as a marketing platform, and despite improved understanding of this in 2015, some artists/arts organizations still did not understand their role in the bigger picture including: o The need to promote their own work o Raising awareness about Boulder Arts Week by using the logo and letting their patrons know that their event is part of Boulder Arts Week o Participating in the deployment of audience surveys and providing feedback to BAW via the artist/presenter survey for evaluation and improvement. For 2015, we addressed these concerns in the following ways: o Included a check box for any and all calendar submissions for Boulder Arts Week, which indicates that artists/arts orgs understand and agree to their responsibilities as participants in Boulder Arts Week, including making sure their audiences know that they are part of this community Boulder Arts Commission - 12 July 15, 2015 Meeting  10 celebration of the arts and culture by using the logo and announcing that their event is part of Boulder Arts Week6. o Sent multiple emails to participants gently reminding them of their responsibilities. o Hosted a Boulder Arts Week focused marketing/promotions workshop in conjunction with our Fiscal Sponsor, the Boulder County Arts Alliance, the Boulder International Fringe Festival, and the Boulder Chamber. o Created a Tool Kit for participants, which can be downloaded from the website and will be updated each year for continued functionality. o Created a subcommittee responsible for Artist Outreach. This subcommittee proved somewhat helpful prior to hiring an intern. The role of staff vs. subcommittee members/other volunteers will be evaluated and clarified for 2016. o Hired an intern whose primary area of focus was communicating with artists and venues, including making sure they entered any and all scheduled events on the BAW calendar and had an understanding of how to best promote their events. For 2016, we will continue to build on the progress we made in 2015, and in particular, will further develop the structure and expectations of the Artist Communication Subcommittee, currently headed by Mary Wohl Haan. We also plan to secure funding early enough to hire the BAW 2016 intern in the Fall of 2015 to get a significant jumpstart on the work. 2 . Programming: Results -> Excellent In keeping with (and in part due to) the Inaugural Boulder Arts Week’s success, programming for the Boulder Arts Week 2015 was incredibly diverse and robust, and included performances, readings, film showings, lecture/demonstrations, hands-on activities, classes and workshops, open rehearsals/artist at work events, and gallery events. Programming was boosted by the Project Manager and members of the Steering Committee’s reputations as artists, producers, and arts patrons in the community, and their collective connections with other artists. Further, there were many free or low-cost events, as well as family/kid friendly events, which made the week something that literally everyone in our community could take part in.   Boulder Arts Week 2015 boasted: • 164 presenters (this does not include the total number of artists involved; many events included the participation of several artists, ranging from 2 or 3 to as many as 50 or more)                                                                                                                 6 This is a step in the right direction, but is difficult if not impossible to enforce.   Boulder Arts Commission - 13 July 15, 2015 Meeting  11 • Estimated participation of 1250 artists, primarily local but also several national; please note that this is a conservative estimate, based on what we know about events/participants • 359 events, including repeating events (ie: a theatre production that ran the duration of the week) • Events in 92 venues and businesses in the City of Boulder, ranging from traditional arts venues such as The Dairy Center for the Arts, The Boulder and Fox Theatres, and BMoCA, to less traditional venues such as the lobby of the Hotel Boulderado, Savory Spice Shop, the Andrews Arboretum, and the Leisure Swimming Pool at the North Boulder Rec Center7. • Several high-profile, Colorado-based artists/arts organizations, including: o Michelle Ellsworth o Android Jones o CU Symphony Orchestra, which performed with Natalie Merchant o Boulder International Film Festival • Several innovative, audience-building collaborations from Boulder-based artists/arts organizations, including some that built on collaborations/initiatives developed by organizations in the Inaugural year for Boulder Arts Week, such as: o NoBo Art District’s First Friday, which included collaborations between visual artists and several local writers and performers o 3rd Law Dance/Theater and Boulder Bach Festival’s second collaboration, Bach Uncaged, presented in partnership with the Dairy Center for the Arts o Joanna & the Agitators and Hoarded Stuff’s works-in-progress showing of Goodnight, Courtney Love, presented in collaboration with the North Boulder Rec Center; this piece is currently in development and will premiere in 2016 o square product theatre and the Boulder Museum of Contemporary Art partnered to present an Expert Talk with nationally renowned, Boulder- based performance artist Michelle Ellsworth; this event was hosted in advance of the Colorado premiere of Ellsworth’s critically acclaimed new piece Clytigation, which will be presented in the ATLAS Black Box on the University of Colorado campus in October 2015 It is important to note that much of this collaborative programming was designed to generate interest in and awareness of future work generated by these artists/arts organizations in Boulder, supporting the sustainability of Boulder Arts Week as well as that of the artists/organizations and their work and the larger arts community.                                                                                                                 7 Yes, really. Boulder Arts Commission - 14 July 15, 2015 Meeting  12 Programming was supported in the following ways: • Hosted a “Bring Your Own Venue” workshop led by Project Manager Emily K. Harrison and Executive Producer of the Boulder Fringe, Alexis Cooley, in collaboration with the Boulder County Arts Alliance; this event was very well attended by both local artists and venue managers/business owners, and resulted in several partnerships between attendees • Meetings with several venues and business owners/managers to facilitate their involvement • Meetings with many artists/arts organizations to facilitate their involvement • Hiring a highly qualified, Boulder-based intern whose primary focus was developing/facilitating relationships between artists/arts organizations and venues/businesses • Facilitating connection between artists/arts organizations and businesses/venues directly via our website In our inaugural year, a major challenge was connecting artists/arts organizations with venues/businesses efficiently. Whereas it was envisioned that artists would take a leading role in this effort, the Project Manager became the ‘go to’ resource for this, which unnecessarily taxed our resources. With more lead time going into 2015, we developed a BAW Intern position, created a job description, and conducted a search to employ an intern with a primary focus on directly connect artists/arts organization with interested businesses/venues, and a secondary focus on marketing. We interviewed several candidates and in February, hired Amanda Roper, a senior in the Leeds School of Business at CU Boulder, and a Founder of WARES Art Space. This proved a very successful endeavor, allowing the Project Manager to focus more on the event as a whole, rather than on the individual needs of artists, arts organizations, venues, and businesses. We were unable to hire an intern as early as we would have liked, due to uncertainty with regard to funding, and plan to secure funding earlier for 2016 so that we can hire an intern to begin this work in the Fall of 2015. The Steering Committee and Project Manager explored the potential of curating specific, Boulder Arts Week sanctioned/supported events on a limited basis, but ultimately determined that it was not the best use of our resources at this time, and needed more planning. In the future, we plan to connect directly with Boulder artists in to explore the potential of implementing and funding this sort programming in a way that serves the artists, Boulder Arts Week, and the larger community. Boulder Arts Commission - 15 July 15, 2015 Meeting  13 3 . Outcomes/Evaluations: Results -> the evaluations process was robust and adequately implemented; outcomes were good-to-excellent and indicate that BAW has established a foundation for the future that can be strengthened with increased sustainability. Methodology: BAW conducted anonymous surveys aimed at audience members at Boulder Arts Week events, as well as participants/producers who took part in Boulder Arts Week. Both onsite, hard copy surveys were used, as well as online surveys. The Business Research Division (BRD) of the Leeds School of Business, University of Colorado Boulder provided substantial expertise and analytical support. BRD’s support was directed by Research Associate, Brian Lewandowski who helped design the surveys based on input from the BAW Evaluations Subcommittee members8 and BRD’s critique of last year’s surveys. BRD also analyzed and summarized the survey results (see Appendix 2, “Survey of Performers, Visitors and Venues dated June 2, 2015”). The survey is referred to herein as “The BAW Survey.” BRD compared the results for 2014 and 2015 surveys and noted in The BAW Survey that “responses are fairly consistent between the years.” The Attendee intercept paper survey was deployed by BAW volunteers and staff and, in some cases, the venues and artists/presenters themselves. The Attendee survey was also offered online through Qualtrics, a leading online survey software (made available through the BRD) as were the Artist/Presenter and Venue surveys. Artists/Presenters were asked to complete an online survey outlining their experience during Boulder Arts Week. Of 164 presenters (up from 116 in 2014), 40 (23.5%) completed the survey. Key findings, from The BAW Survey include: • Most Artists/Presenters felt that a meaningful number of new attendees were in the audience during BAW (52.5%)   • A majority of Artists/Presenters (62.5%) indicated that BAW helped generate awareness of Boulder’s art scene in the larger community   • Overall, 65% respondents indicated their involvement in BAW was a positive experience, and only 5% indicated the experience was not positive; 30% remained neutral. (In 2016, efforts will be directed toward increasing the positive responses)   • Respondents overwhelmingly indicated (82.5%) they will likely participate again in 2016.                                                                                                                     8 Members include Deborah Malden and Charlotte LaSasso (both members of the Steering Committee) as well as Kevin Shuck, ED of the Boulder Philharmonic; Laura Blegen, ED of Frequent Flyer Productions, and Shoshana Fanizza, Audience Development Specialist. Boulder Arts Commission - 16 July 15, 2015 Meeting  14 Artists/Presenters who performed at the inaugural Boulder Arts Week were also asked to recollect the impacts of the event on their professional lives since then. Twenty artists who had previously been involved in BAW responded to this set of questions. Of these: “50% agreed that BAW expanded their audience and network of artists and organizations; 45% of those previously involved agreed or strongly agreed that their involvement with BAW led to collaborations with other artists; and 60% of BAW veterans agreed or strongly agreed that their participation in the inaugural BAW raised awareness of their work or organization.” This data confirms that BAW can have an enduring positive impact on the artists and arts and culture organizations in Boulder.   Venues:    The Venue survey was implemented this year to assess the experience of venues including businesses such as retailers, galleries, cafes and co-working spaces that served as nontraditional venues. Sourcing and expanding locations in which artists can perform/show their work and the community can experience art is important to the success of BAW. BAW also aims to help strengthen connections between artists and the local business community.   • 76.4% of Venues strongly agreed or agreed that they are very likely to participate again in 2016. The remaining 23.5% were neutral. No one indicated that they were not interested in doing so. • 82.4% strongly agreed or agreed that interaction with artists was positive. The remaining 11.8% responded that the question was not applicable. Audience: A total of 379 audience surveys were conducted, both in person and online. According to The BAW Survey: • Of the 379 responses, 329 provided information about their resident community. 22.9% of attendees were from outside Boulder County and 6.4% were from outside the state. (In 2014, 25% of program attendees were from outside the county, and 5% were from outside the state). Residents of the city of Boulder recorded 59.1% of the responses, followed by Longmont (5.8%), Denver (5.5%), Louisville (3.9%), and Lafayette (3.7%).“ • The majority of attendees from outside the City of Boulder (65.5%) were visiting specifically for BAW. • Of the 379 audience surveys, almost half (48.7%) either agreed or strongly agreed that they were attending more arts events than usual because of BAW and respondents overwhelmingly indicated (87.1%) that they were likely or very likely to attend BAW again in 2016.   • Demographics:  BAW survey respondents were asked to provide basic demographic information. The results indicate that “BAW survey respondents were a good representation of Boulder’s diversity...were slightly older than Boulder’ population…and income distribution resembled Boulder’s overall income distribution when comparing to Census data.’’ • A total of 77 attendee respondents provided comments or suggestions for BAW. Of those comments, nearly 40% revolved around promotion and Boulder Arts Commission - 17 July 15, 2015 Meeting  15 marketing of the event, 7.8% involved the programming and the website, and 26% simply praised the effort. Fourteen-percent of comments were praise in 2014, showing an increase from year to year.     We believe the results demonstrate strong support from artists, arts organizations, venues and citizens for the continuation of Boulder Arts Week. Further, the data results will help drive future decision making to help build and grow BAW into a signature cultural event that the community as a whole embraces, an event that increasingly attracts citizens and visitors alike. 4 . Management & Sustainability: Project Management: Overall, Good; Improved over 2014 • Project Manager, Excellent • Steering Committee and Volunteers, Acceptable Sustainability: Results ->Acceptable – In Progress / High Priority Management: Emily K. Harrison, MFA, PhD, was retained as Project Manager for BAW 2015 following the successful launch of the inaugural BAW. Harrison’s engagement provided both continuity and highly professional management of the overall event. We faced challenges in the following areas: • Delayed hiring/recruiting: Since funding was not secured until late 2014, BAW was unable to commit to hiring Harrison until late December 2014, which delayed outreach and made it difficult for the Project Manager to move forward on several fronts including: o Hiring interns o Marketing o Hiring administrative support o Engaging a qualified volunteer coordinator It is important to note that reliance on annual fundraising greatly affects the overall management (and sustainability) of BAW. It also threatens management continuity as the Project Manager needs assurance that the position will be funded from year to year. • Steering Committee/subcommittee structure: Steering Committee members, most of whom were also involved in the inaugural BAW, provided guidance and some volunteer support and Steering Committee members were assigned to subcommittees. Subcommittees included: ! Marketing Committee: Chair, Joan McLean Braun ! Development Committee: Chair, Shannon Crothers ! Finance Committee: Chair, Marcia Schirmer Boulder Arts Commission - 18 July 15, 2015 Meeting  16 ! Event Committee: Chair, Beth Smith ! Artist Outreach Committee: Chair, Mary Wohl Haan ! Evaluation Committee: Chair, Deborah Malden ! Volunteer Committee: Volunteer Coordinator, JoLee Wingerson (hired position) ! Sustainability Committee: Chair, David Dadone Since BAW 2014 was almost exclusively Steering Committee driven until 3 months before its launch, Steering Committee members remained highly engaged throughout its implementation. In 2015, levels of engagement varied, due, in part, to the transition to paid staff and somewhat unrealistic expectations on the part of the Steering Committee regarding the Project Manager’s role and bandwidth. In hindsight, better articulation of Steering Committee and subcommittee roles and responsibilities and clearer delineation of Project Manager/staff versus subcommittee roles and responsibilities would have been beneficial. It also would have allowed the Steering Committee members to better support the Project Manager and to leverage their resources. The Sustainability Committee and Project Manager are re-evaluating this model. • Volunteer engagement and management: Strong volunteer engagement (primarily through the Steering Committee membership in the inaugural year) is critical to the success of BAW. Going forward, the addition of a qualified Volunteer Coordinator to the BAW team early in the planning year will be essential. There are numerous successful volunteer-powered events in Boulder (including the Boulder International Film Festival and Conference on World Affairs, recent challenges aside) that can be models for BAW. It is anticipated that public outreach to artists and others in the community will begin in early Fall 2015. Results from this year’s BAW (evaluations, lessons learned, opportunities for improvement) will be made public at an open presentation and attendees will be invited to share additional input about how to improve and grow BAW. The meeting will also be used to start recruiting volunteers. Stronger artist volunteer support will also help artists better understand BAW and deepen their engagement/commitment to its success. Sustainability: A Sustainability Committee chaired by David Dadone, Executive Director of BMoCA9, was formed in the Fall of 2014 to explore and complete the following goals:                                                                                                                 9 Other committee members include: Charlotte LaSasso, ED of Boulder County Arts Alliance; Bill Obermeier, ED of The Dairy; Deborah Malden, Arts Liaison & Advisor for the Boulder Chamber Boulder Arts Commission - 19 July 15, 2015 Meeting  17 • Develop official Mission Statement and Organizational Goals for Boulder Arts Week • Re-conceptualize organizational structure, ie: should BAW seek to be housed as an entity within the City of Boulder, should it become a 501(c)3; to what extent can the Steering Committee members and/or other volunteers reliably serve as staff • Develop vision for the role of Boulder Arts Week in the landscape of the larger community, ie: the City of Boulder, Boulder County, and the State of Colorado • Explore potential partnerships and collaborations The work of Sustainability Committee is ongoing and is a top priority. Financial Sustainability: Based on the success of the Inaugural Boulder Arts Week in 2014, necessary efforts towards financial sustainability were made, and continue to develop. As previously noted, Emily K. Harrison, MFA, PhD, was retained as Project Manager. Marketing and development professional Pauline Herrera Serianni was hired to help create an initial development plan and Shannon Crothers volunteered to support these efforts by actively pursuing relationships with potential partners and sponsors. The following tasks were successfully completed: • Conduct BAW assets audit to determine benefits available for sponsors/partners • Develop strategic list of potential sponsors/partners • Create general sponsorship/partnership package • Sponsorships pursued by Shannon Crothers, Philanthropy Cultivator for Boulder Arts Week o Goal: $1750 (cash) o Actual: $500 (cash) • Individual donations solicited (primarily for Colorado Gives Day 2014) o Goal: $400 o Actual: $915 • Secure funding from the City of Boulder o Anticipated: $20,000 o Actual: $25,000 • Secure funding from the Boulder Convention and Visitor’s Bureau o Goal: $25,000 o Actual: $25,000 Overall, the following elements were successful: • We now have a comprehensive Sponsorship/Partnership package in place that will serve us for years to come Boulder Arts Commission - 20 July 15, 2015 Meeting  18 • We secured more funding from the City of Boulder than we initially anticipated, which allowed us to make up for a shortfall of anticipated Sponsorship/Partnership funding (see challenges below) • We laid the groundwork for future Sponsorship/Partnership funding • We secured more than double the amount of individual donations than we anticipated, primarily by campaigning for support on Colorado Gives Day through our Fiscal Sponsor, the Boulder County Arts Alliance • We established new partnerships with several notable local arts organizations, businesses, and media outlets, partnerships that we believe will continue into the future, ensuring the growth and sustainability of the organization including: o Westword o CBS4 o Hotel Boulderado o Dushanbe Teahouse o eTown Hall o Boulder International Film Festival o Boulder International Fringe Festival o Charles Schwab o Walnut Brewery Securing Sponsorships/Partnerships for 2015 proved difficult primarily because funding for BAW 2015 as a whole was not secured in time to make pursuing these relationships feasible. Many businesses have their Sponsorship/Partnership relationships set up by July of each year, months before potential sponsors/partners could be assured that Boulder Arts Week 2015 would move forward. During this delay period, a comprehensive Assets Audit was completed (a critical step in developing a sponsorship/fundraising plan, which was also completed) to provide a strong foundation for 2016 fundraising efforts. For 2016, we will be able to pro-actively pursue Sponsorships/Partnerships, and are already in communication with Whole Foods about the possibility of 5% day for Boulder Arts Week. Likewise, we are in a better position this year to pursue grant funding earlier, as the Project Management position is now year-round (though significantly scaled back to 5-10 hours per week (from June – December). Summary and Conclusions: BAW 2015 met or exceeded most of the goals established by the organizers for BAW’s second year. There were numerous noteworthy highlights during BAW and, as in BAW 2014, many lessons learned. The BAW Steering Committee is actively engaged in identifying a path to sustainability. The evaluations process has been robust and well supported by experts at the Business Research Division at the Leeds School of Business. The Steering Committee and Project Manager are using the data and other qualitative feedback to drive planning efforts. The feasibility of securing Boulder Arts Commission - 21 July 15, 2015 Meeting  19 multi-year support from the City of Boulder and the Boulder Convention and Visitors Bureau will be explored in the near term. This would make possible the retention of the Project Manager, ensuring management continuity; earlier engagement of volunteers, artists, venues/businesses; a more appropriate timeframe for the development of sponsor relationships; and the expansion of established and new partnerships and collaborations. BAW has demonstrated proof of concept and is poised to become a premiere annual event that unites the community to experience and celebrate Boulder’s extraordinary arts and culture landscape while projecting Boulder’s identity as a premiere arts destination. The Boulder Arts Week Steering Committee and Project Manager are grateful for the critical financial support provided by the Boulder Arts Commission both in our inaugural year and in 2015, without which, BAW could never have been launched. The event has garnered enthusiastic support from this year’s participants and attendees alike, and plans are being developed to grow and improve the event so that BAW serves as a signature annual event for years to come. Boulder Arts Commission - 22 July 15, 2015 Meeting BOULDER  ARTS  WEEK  2015 BUDGET  REPORT INCOME Date Description Funder Budgeted Actual Notes general  support BAC $20,000.00 $25,000.00 general  support BCVB $25,000.00 $25,000.00 general  support private  donors $404.30 $915.00 general  support sponsorships $1,750.00 $500.00 general  support Chamber  Fundraiser  2014 $1,790.00 $1,790.00 TOTAL $48,944.30 $53,205.00 EXPENSES PERSONNEL Project  Manager Date Description Vendor Budgeted Actual Notes contract Emily  K.  Harrison $22,000.00 $22,000.00 Admin  support stipend Sarah  Grabowski  Stith $0.00 $1,500.00 please  see  notes  below… Volunteer  Coordinator/Admin  support stipend JoLee  Wingerson $600.00 $1,000.00 Marketing  Consultant stipend Pauline  Herrera  Serianni $2,460.13 $2,460.13 Grant  Writing stipend Kathy  Kuscan $0.00 $500.00 Interns stipend Amanda  Roper $1,500.00 $1,500.00 stipend Ryan  Page $0.00 $375.00 PERSONNEL  TOTAL $26,560.13 $29,335.13 MARKETING/ADVERTISING Website Date Description Vendor Budgeted Actual Notes 10/11/13 web  domain GoDaddy $8.17 $8.17 1/1/14 Squarespace web  hosting $96.00 $96.00 TOTAL $104.17 $104.17 Advertising Date Description Vendor Budgeted Actual Facebook $1,000.00 $1,000.00 on-­‐going  campaign  to  build  audience  and  promote  Boulder  events Westword $1,500.00 $2,250.00 CBS4 $2,500.00 $2,500.00 CPR $1,000.00 $1,000.00 PSA  creation Balcony  9 $0.00 $200.00 PSAmusic  license Balcony  9  (reimb)$0.00 $139.95 TOTAL $6,000.00 $7,089.95 Printed  Materials Date Description Vendor Budgeted Actual postcards VistaPrint $340.00 $292.92 promo  biz  cards VistaPrint $70.00 $188.43 posters MinuteMan  Press $500.00 $241.40 production  delay stickers U-­‐Printing $250.00 $180.27 banners $1,770.00 $0.00 delayed  investing  due  to  funding  concerns,  shift  in  design support,  and  concerns  around  logistics TOTAL $2,930.00 $903.02 MARKETING  TOTAL $9,034.17 $8,097.14 EVENTS Date Description Vendor Budgeted Actual Notes Kick-­‐Off  Party BMoCA $1,000.00 $1,000.00 Celebration  of  the  Arts Boulder  Chamber $1,000.00 $1,242.00 Closing  Party Dairy  Center  for  the  Arts $1,000.00 $1,000.00 Artists  Brunch eTown $0.00 $250.00 EVENTS  TOTAL $3,000.00 $3,492.00 Boulder Arts Commission - 23 July 15, 2015 Meeting PROGRAMMING Date Description Vendor Budgeted Actual Notes curated  public  art various $3,000.00 $0.00 Due  to  concerns  among  Steering  Committee  Members  about the  logistics  and  implications  of  this,  we  opted  not  to  pursue. programming  support Boulder  Fringe $0.00 $500.00 Fringe  programming  for  Opening  Party  &  Celebration  of  the  Arts PROGRAMMING  TOTAL $3,000.00 $500.00 GRAPHIC  DESIGN  SERVICES Date Description Vendor Budgeted Actual Notes Emily  K.  Harrison $0.00 $0.00 Vermilion $1,500.00 $0.00 please  see  notes  below… GRAPHIC  DESIGN  SERVICES  TOTAL $1,500.00 $0.00 EVALUATION Date Description Vendor Budgeted Actual Notes survey  platform CU  Leeds $0.00 $0.00 provided  in-­‐kind Gift  Cards Downtown  Boulder,  Inc.$500.00 $0.00 supplies  &  printing various $100.00 $144.04 data  entry $300.00 $0.00 hired  Admin  Support,  which  included  this  duty Data  Analysis  Report Brian  Lewandowski/CU  Leeds $2,000.00 $2,000.00 $2000  in-­‐kind T-­‐Shirts  for  Volunteers Swan  Ink.$0.00 $400.00 EVALUATION  TOTAL $2,900.00 $2,144.04 MISC Date Description Vendor Budgeted Actual Notes various $3,000.00 Fiscal  Sponsor  Fees $2,570.75 mileage  reimbursement $35.30 MISC  TOTAL $3,000.00 $2,606.05 GRAND  TOTAL  BUDGET $48,994.30 $46,174.36 BALANCE $7,030.64 IN-­‐KIND  SUPPORT Description Vendor Budgeted Actual Notes PSA Balcony  9 $0.00 $3,160.05 please  see  attached  breakdown  of  in-­‐kind  support steering  committee BCAA $5,000.00 $4,125.00 marketing  support Boulder  International  Film  Festival $0.00 $3,000.00 steering  committee,  grant  writing BMoCA $10,000.00 $7,000.00 steering  committee Boulder  Bach  Festival $2,000.00 $500.00 steering  committee Boulder  Chamber  $7,000.00 $6,950.00 media  sponsor CBS4 $0.00 $12,000.00 steering  committee,  events City  of  Boulder  Office  of  Arts  &  Culture $0.00 $400.00 steering  committee,  program  ads CU  Presents $5,000.00 $4,160.00 steering  committee,  development Shannon  Crothers $0.00 $3,000.00 print  advertising The  Daily  Camera $13,000.00 $0.00 steering  committee,  grant  writing The  Dairy  Center  for  the  Arts $16,000.00 $3,844.16 graphic  design,  printing Vermilion  Design $3,000.00 $0.00 Survey  data  analysis  report Brian  Lewandowski/CU  Leeds $2,000.00 $2,000.00 steering  committee,  publicity Downtown  Boulder  Inc./Anna  Salim $2,000.00 $250.00 BAW  Giveaway  donation Dushanbe  Teahouse $0.00 $50.00 BAW  Giveaway  donation Hotel  Boulderado $0.00 $359.00 grant  writing Integrity  Arts $2,000.00 $1,000.00 Kegs  for  events Walnut  Brewery $0.00 $350.00 media  sponsor Westword $0.00 $5,057.00 TOTAL $67,000.00 $57,205.21 NOTES We  did  not  originally  budget  for  Administrative  Support,  but  when  Vermilion  Design  let  us  know  that  they  wouldn't  be  able  to  help  us  with  graphic  design  this  year,  we  reallocated  some   of  that  money  for  admin  support  in  order  to  free  up  time  for  the  Project  Manager  to  do  more  graphic  design.   Some  of  our  slight  positive  balance  for  2016  will  be  used  to  increase  the  Project  Manager's  hours  during  the  summer  for  the  purposes  of  grant  writing.  We  are  also  currently  exploring   the  possibility  of  retaining  Pauline  Herrera  Seranni  on  a  short  contract  extension  for  the  purposes  of  a  BAW  2015  marketing  debrief  and  to  begin  developing  a  marketing  plan  for  2016.   Boulder Arts Commission - 24 July 15, 2015 Meeting In-Kind Breakdown: Boulder Arts Week 2015 Submitted as a supplement to the Final Grant Report June 3, 2015 Balcony 9 Media: $3,160.05 Creation of PSA = $3,160.05 Boulder County Arts Alliance (Fiscal Sponsor): $4,125 • Marty Wright (IT support, calendar): 10 hours @ $75/hr = $750 • Crystal Polis (admin support): 25 hours @ $15/hr = $375 • Charlotte LaSasso (admin, artist support, steering committee): 75 hours @ $40/hr = $3,000 Boulder International Film Festival: $3,000 • Ads placed in pre-screenings as part of BIFF 2015 valued at $3,000 BMoCA: $7,000 • staff time for special events during BAW: $800 • staff time for steering committee, planning and design of event: $6,200 Boulder Bach Festival: $500 • Marcia Schirmer (steering committee): 10 hours @ $50/hr = $500 Boulder Chamber: $6,950* • BAW Celebration of the Arts Venue + Lighting + Tables/Chairs = $3,000 • Chamber meeting space for 2 BAW public meetings ($50/hour at 4 hours) = $200 • Deborah Malden (steering committee): 75 hours @ $50/hour = $3,750 *In-Kind breakdown does not include the following: • Marketing support through Chamber website, e-blasts, and social media CBS4: $12,000+1 • Run 15 second BAW PSA 3/2-4/4 (PSA ran 41 times) • Feature BAW in Colorado Calendar                                                                                                                 1  see appendix 1 for detailed report from CBS4   Boulder Arts Commission - 25 July 15, 2015 Meeting • Feature BAW in CBS4 Sponsored Events • Promote BAW through CBS4 social media channels City of Boulder Office of Arts & Culture: $400 • Event Staff: 6 hours @ $25/hr = $150 • Steering Committee work: o Mary Wohl Haan: 10 hours @ $25/hr = $250 CU Presents: $4,160 • Collateral: o Complimentary 1/2 page ad in spring programs for Artist Series (Natalie Merchant), Takacs Quartet performances, Spring Swing and CU Opera - 10K copies = $2,000 value o logo inclusion in CU Presents 2 weekly ads in The Daily Camera's Friday Magazine = $800 value • Staff: o Joan McLean Braun (E.D.) steering committee work: 20 hours @ $50/hour = $1,000 o Laima Haley (Marketing Director) expertise, attendance at meetings: 4 hours @ $40/hr = $160 o Clay Evans (Communications Director) expertise, reaching out to Camera: 2 hours @ $40/hr = $80 o Mel Plett (Publications Coordinator) graphics work, prepping ads: 4 hours @ 30/hr = $120 Shannon Crothers: $3,000 • Steering Committee Hours: 10 hours @ $20/hr = $200 • Philanthropy Cultivation Hours: 100 hours @ $20/hr = $2,000 • Survey Support: 40 hours @ $20/hr = $800 The Dairy Center for the Arts: $3,844.16 • Steering Committee hours o Bill Obermeier: 15 hours @ $50 /hr = $750 o Beth Smith: 15 hours @ $27.16 /hr = $407.40 • Grant Writing & Funder Presentations o Beth Smith: 8 hours @ $27.16 /hr = $217.28 • Programming Coordination o Bill Obermeier: 5 hours @ $50 /hr = $250 • Event Planning (Closing Party) o Bill Obermeier: 5 hours @ $50 /hr = $250 o Beth Smith: 30 hours @ $27.16 /hr = $814.80 o Shannon Neeser: 15 hours @ $27.16 /hr = $407.40 • Marketing Support o James Gold: 8 hours @ $27.16 /hr = $217.28 • Value of tickets donated for Westword’s Boulder Arts Week Giveaway: $200 (4 pairs) • Use of the East Theater for 1 BAW public meetings ($40/hour at 2 hours) = $80 Boulder Arts Commission - 26 July 15, 2015 Meeting Downtown Boulder, Inc.: $250 • Anna Salim (steering committee): 10 hours @ $25/hr = $250 Dushanbe Teahouse: $50 • Value of dinner for two, included in Westword’s Boulder Arts Week Sweepstakes Giveaway Package Hotel Boulderado: $359 • Value of King’s Suite, included in Westword’s Boulder Arts Week Sweepstakes Giveaway Package Integrity Arts: $750 • Kathy Kuscan (grant writing support) @ $750 Brian Lewandowsky/CU Leeds: $2,000 • Data analysis and Survey Report Preparation: 26.67 hours at $75/h = $2,000 Walnut Brewery: $350 • Kegs donated for Opening Party and Celebration of the Arts = $350 Westword: $5,0572 Media Package valued at $4,807 with additional $2,500 in value for giveaway package for a total value of $7,307 and purchased for $2,250 including: • ¼ page ad inside the Best of Denver Edition o Added Value: upsized to a ½ page with color • Ad from Best of Denver online for 1 year • 20,000 online impressions given weekly for 4 weeks • Listing on the Back Page of the paper for 4 weeks • Top leaderboard on the Editorial newsletter send to 24,679 people • Exclusive email blast targeted to Arts + Theater • Listings on Promotional Database sent to 35,000 people • Online Reskin targeted to Arts & Culture section • 4 Posts on Instagram leading up to Boulder Art Week o Added Value of 2 posts • 6 Posts on Twitter leading up to Boulder Art Week o Added Value of 4 posts • Street Team available to pass out any marketing collateral for Boulder Art Week • ADDITIONAL $2,500 VALUE for a package worth $700 to giveaway including: o additional ¼-½ page ad o 20,000 extra online banners IN-KIND TOTAL: $57,205.21                                                                                                                 2  see appendix 1 for detailed report from Westword   Boulder Arts Commission - 27 July 15, 2015 Meeting     APPENDIX 1: Marketing Supplements Boulder Arts Commission - 28 July 15, 2015 Meeting Boulder Arts Commission - 29 July 15, 2015 Meeting Boulder Arts Commission - 30 July 15, 2015 Meeting • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Boulder Arts Week Campaign Proof of Performance March 2015 Boulder Arts Commission - 31 July 15, 2015 Meeting • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Print Campaign Monthly Readers: 224,000 Circulation: 63,000 Pick up rate: 95% Size: ¼ - Hook Up Ad Run Dates: 3/19 Size: ½ - Best Of Ad Run Dates: 3/25 Boulder Arts Commission - 32 July 15, 2015 Meeting • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Online Campaign Monthly page views: 4 million Average unique visitors: 1 million Digital Ad Totals: Impressions: 102,265 Clicks: 675 CTR %: .56 Reskin Ad Totals: Run Date: 3/26 Impressions: 9,279 Clicks: 61 CTR %: 66 Boulder Arts Commission - 33 July 15, 2015 Meeting • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Newsletter Campaign Promo Newsletters Promo  Content  Spot  3/4   Total  Subscribers:  35,248   Totals  Opens:  5,136   Total  Clicks:  899     Promo  Content  Spot  3/11   Total  Subscribers:  35,402   Totals  Opens:  4,993   Total  Clicks:  816     Promo  Content  Spot  3/18   Total  Subscribers:  35,556   Totals  Opens:  4,759   Total  Clicks:  770     Promo  Content  Spot  3/25   Total  Subscribers:  35,754   Totals  Opens:  4,747   Total  Clicks:  737     Boulder Arts Commission - 34 July 15, 2015 Meeting • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Newsletter Campaign Edit Newsletter Top  Leaderboard  3/26   Total  Subscribers:  26,772   Totals  Opens:  3,884   Total  Clicks:  943     Boulder Arts Commission - 35 July 15, 2015 Meeting • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Newsletter Campaign Exclusive Newsletters Arts  Exclusive  3/20   Total  Subscribers:  8,153   Totals  Opens:  2,009   Total  Clicks:  163     Arts  Exclusive  3/26   Total  Subscribers:  8,153   Totals  Opens:  2,009   Total  Clicks:  158     Boulder Arts Commission - 36 July 15, 2015 Meeting ______________________________________________________________________________ CBS4 + BOULDER ARTS WEEK PARTNERSHIP Boulder Arts Week (BAW) would like to thank CBS4 for partnering as a Media Sponsor of Boulder Arts Week 2015. Thank you for providing media support to celebrate and elevate Boulder’s vibrant arts and cultural offerings. CBS4 will be aligned with Boulder’s art scene and community leaders, including Boulder Arts Commission and Boulder Convention & Visitors Bureau. We see this important partnership representing BAW values: individuals, organizations and businesses working together to promote cultural awareness and inclusiveness. PARTNERSHIP AGREEMENT Boulder Arts Week will purchase $2,500 worth of advertising from CBS4. In exchange, CBS4 will provide the following in-kind added value: o Run BAW PSA 3/2-4/4 o Feature BAW in Colorado Calendar o Feature BAW in CBS4 Sponsored Events o Promote BAW through CBS4 social media channels CBS4’s benefits will include: o Recognition at Sponsorship Level: Chautauqua – $5,000 o Title/presenting sponsor of performance, program or venue o VIP access to sponsored performance or program o Use of BAW’s official logo for applications relating to public relations, advertising and sales promotions o Product display and literature distribution at sponsored performance or program o Banner display at sponsored performance or program o Branding on pertinent marketing materials (posters, ads, rack cards, etc) o Social media placement and alignment (Facebook, Twitter, Instagram) o Company logo/name and hyperlink on Boulder Arts Week website o Company logo/name and hyperlink in blog post o Inclusion in press releases To coordinate media needs, please contact: Emily K. Harrison, Project Manager, artsweekboulder@gmail.com Boulder Arts Commission - 37 July 15, 2015 Meeting CBS4 was delighted to support Boulder Arts Week. As part of our partnership, CBS provided the following benefits to the Boulder County Arts Alliance: • Produced and ran a :10 Colorado Calendar listing to promote Boulder Arts Week (ran 16 times from 03/10 – 04/03/15). • Ran a :15 spot as an in-kind PSA (ran 41 times from 03/04 - 04/04/15). • Included a Boulder Arts Week listing on the Sponsored Events page of www.cbsdenver.com with a direct link back to http://www.boulderartsweek.org/. • Promoted Boulder Arts Week on social media – Twitter and Facebook. • Promoted Boulder Arts Week in News. o Friday, 3/27, 6am – News Mention o Saturday, 3/28, 5pm – Package/Coverage o Sunday, 3/29 – Live interview with Dr. Emily Harrison The in-kind contribution is valued at approximately $12,000++. Boulder Arts Commission - 38 July 15, 2015 Meeting Ratings Data © Nielsen Media Research. Subject to limitations and restrictions as stated in the original report. Page 1 of 1 KCNC-TV DIRECT CLIENT SALES AE: , Phone: 73216 Station: Mar-15 Date Day Item Time Len Cost A/G M Program Est Rtg Ach Rtg Stream Comments 03/16/15 Mon 1 06:26:28A 10 $50.00 NEWS 4 TODAY 0.0 1.6 LS 03/17/15 Tue 1 06:26:32A 10 $50.00 NEWS 4 TODAY 0.0 2.2 LS 03/17/15 Tue 5 05:28:15P 10 $100.00 NEWS 4 AT 5 PM 0.0 3.1 LS 03/20/15 Fri 2 08:29:50A 10 $75.00 CBS THIS MORNING 0.0 2.1 LS 03/21/15 Sat 3 07:50:32A 10 $25.00 07:00:00 - 08:00:00 0.0 1.3 LS 03/23/15 Mon 1 06:26:46A 10 $50.00 NEWS 4 TODAY 0.0 1.8 LS 03/24/15 Tue 1 06:26:11A 10 $50.00 NEWS 4 TODAY 0.0 1.5 LS 03/24/15 Tue 5 05:29:22P 10 $100.00 NEWS 4 AT 5 PM 0.0 3.0 LS 03/27/15 Fri 2 08:29:50A 10 $75.00 CBS THIS MORNING 0.0 2.5 LS 03/28/15 Sat 3 07:50:46A 10 $25.00 07:00:00 - 08:00:00 0.0 1.2 LS 03/28/15 Sat 4 10:21:50P 10 $150.00 LATE NEWS M-SU 0.0 4.6 LS 03/30/15 Mon 1 05:57:00A 10 $50.00 NEWS 4 TODAY 0.0 1.6 LS 03/30/15 Mon 6 10:25:10P 10 $150.00 LATE NEWS M-SU 0.0 5.4 LS 03/31/15 Tue 1 06:26:16A 10 $50.00 NEWS 4 TODAY 0.0 2.0 LS 03/31/15 Tue 5 05:29:09P 10 $100.00 NEWS 4 AT 5 PM 0.0 3.7 LS 03/31/15 Tue 6 10:25:17P 10 $150.00 LATE NEWS M-SU 0.0 4.8 LS 04/01/15 Wed 6 10:25:33P 10 $150.00 LATE NEWS M-SU 0.0 4.7 LS 04/02/15 Thu 6 10:25:39P 10 $150.00 LATE NEWS M-SU 0.0 5.5 LS 04/03/15 Fri 2 08:29:50A 10 $75.00 CBS THIS MORNING 0.0 2.4 LS 04/03/15 Fri 6 10:24:19P 10 $150.00 LATE NEWS M-SU 0.0 5.7 LS 04/04/15 Sat 3 07:50:37A 10 $25.00 07:00:00 - 08:00:00 0.0 1.9 LS Estimated Achieved Units Total Cost HHOLDS HHOLDS % 21 $1,800.00 0.0 62.6 0% 21 $1,800.00 0.0 62.6 0% 0 0.0 21 $1,800.00 0.0 62.6 0% CPE://Buyer:(303) 830-6412 Post-Buy Analysis Advertiser:BOULDER ARTS WEEK Agency:Battenfield, Kristin Period:3/16/15 - 4/5/15 Order Id:KCNC-TV Market:DV Denver Product: ADU/GW Spots Order Total thru 4/5/15 Rating Source:HHOLDS QH DMA Rating Current Post:3/16/15 - 4/5/15 Order Total:Regular Spots Boulder Arts Commission - 39 July 15, 2015 Meeting ONLINE CAMPAIGN RESULTS: Boulder Arts Week CBS4 Report job ID 2395045348 Date/Time generated April 10, 2015 5:02:29 PM EDT Publisher network name CBS TV DMG - DFP User dfgrayson@cbs.com Date range Mar 16, 2015 - Apr 4, 2015 PQL query statement where order_id in (260225908) Line item Date Line item ID Delivery indicator Ad server impressionsAd server clicksAd server average eCPM ($)Ad server CTRAd server CPM and CPC revenue ($) 271040-1_111058_1_DENVER_LOCAL_KCNC_BOULDER_CTY_ARTS_ALLIANCE_MARCH_2015CBS.DENVER_728x90_Leaderboard 3/16/15 204586468 100.17% 1,578 1 10 0.06% 15.78 271040-1_111058_1_DENVER_LOCAL_KCNC_BOULDER_CTY_ARTS_ALLIANCE_MARCH_2015CBS.DENVER_728x90_Leaderboard 3/17/15 204586468 100.17% 1,187 0 10 0.00%11.87 271040-1_111058_1_DENVER_LOCAL_KCNC_BOULDER_CTY_ARTS_ALLIANCE_MARCH_2015CBS.DENVER_728x90_Leaderboard 3/18/15 204586468 100.17% 6,525 2 10 0.03% 65.25 271040-1_111058_1_DENVER_LOCAL_KCNC_BOULDER_CTY_ARTS_ALLIANCE_MARCH_2015CBS.DENVER_728x90_Leaderboard 3/19/15 204586468 100.17% 21,097 7 10 0.03% 210.97 271040-1_111058_1_DENVER_LOCAL_KCNC_BOULDER_CTY_ARTS_ALLIANCE_MARCH_2015CBS.DENVER_728x90_Leaderboard 3/20/15 204586468 100.17% 4,672 1 10 0.02% 46.72 271041-1_111058_2_DENVER_LOCAL_KCNC_BOULDER_CTY_ARTS_ALLIANCE_MARCH_2015CBS.DENVER_300x250_MediumRectangle 3/16/15 204586708 100.06% 407 0 10 0.00% 4.07 271041-1_111058_2_DENVER_LOCAL_KCNC_BOULDER_CTY_ARTS_ALLIANCE_MARCH_2015CBS.DENVER_300x250_MediumRectangle 3/17/15 204586708 100.06% 1,304 1 10 0.08% 13.04 271041-1_111058_2_DENVER_LOCAL_KCNC_BOULDER_CTY_ARTS_ALLIANCE_MARCH_2015CBS.DENVER_300x250_MediumRectangle 3/18/15 204586708 100.06% 4,265 2 10 0.05% 42.65 271041-1_111058_2_DENVER_LOCAL_KCNC_BOULDER_CTY_ARTS_ALLIANCE_MARCH_2015CBS.DENVER_300x250_MediumRectangle 3/19/15 204586708 100.06% 8,479 4 10 0.05% 84.79 271041-1_111058_2_DENVER_LOCAL_KCNC_BOULDER_CTY_ARTS_ALLIANCE_MARCH_2015CBS.DENVER_300x250_MediumRectangle 3/20/15 204586708 100.06% 5,861 2 10 0.03% 58.61 271041-1_111058_2_DENVER_LOCAL_KCNC_BOULDER_CTY_ARTS_ALLIANCE_MARCH_2015CBS.DENVER_300x250_MediumRectangle 3/21/15 204586708 100.06% 1,258 0 10 0.00% 12.58 271041-1_111058_2_DENVER_LOCAL_KCNC_BOULDER_CTY_ARTS_ALLIANCE_MARCH_2015CBS.DENVER_300x250_MediumRectangle 3/22/15 204586708 100.06% 916 0 10 0.00% 9.16 271041-1_111058_2_DENVER_LOCAL_KCNC_BOULDER_CTY_ARTS_ALLIANCE_MARCH_2015CBS.DENVER_300x250_MediumRectangle 3/23/15 204586708 100.06% 2,820 2 10 0.07% 28.2 271041-1_111058_2_DENVER_LOCAL_KCNC_BOULDER_CTY_ARTS_ALLIANCE_MARCH_2015CBS.DENVER_300x250_MediumRectangle 3/24/15 204586708 100.06% 3,800 4 10 0.11% 38 271041-1_111058_2_DENVER_LOCAL_KCNC_BOULDER_CTY_ARTS_ALLIANCE_MARCH_2015CBS.DENVER_300x250_MediumRectangle 3/25/15 204586708 100.06% 2,777 1 10 0.04% 27.77 271041-1_111058_2_DENVER_LOCAL_KCNC_BOULDER_CTY_ARTS_ALLIANCE_MARCH_2015CBS.DENVER_300x250_MediumRectangle 3/26/15 204586708 100.06% 1,474 1 10 0.07% 14.74 271041-1_111058_2_DENVER_LOCAL_KCNC_BOULDER_CTY_ARTS_ALLIANCE_MARCH_2015CBS.DENVER_300x250_MediumRectangle 3/27/15 204586708 100.06% 814 0 10 0.00% 8.14 271041-1_111058_2_DENVER_LOCAL_KCNC_BOULDER_CTY_ARTS_ALLIANCE_MARCH_2015CBS.DENVER_300x250_MediumRectangle 3/28/15 204586708 100.06% 847 2 10 0.24% 8.47 Total 2 2 -70,081 30 10 0.04% 700.81 IMPRESSIONS ORDERED:70,000 IMPRESSIONS DELIVERED:70,081 Boulder Arts Commission - 40 July 15, 2015 Meeting Media Coverage for Boulder Arts Week 2015 General Boulder Arts Week Coverage: The Daily Camera: http://www.dailycamera.com/entertainment/ci_27785498/2015- boulder-arts-week-expands-second-year The Boulder Weekly: http://www.boulderweekly.com/article-14188-free-range-art.html KGNU • Morning Broadcast interview, 3/27 • MetroArts Feature and interview, 3/27: http://news.kgnu.org/2015/03/2nd- annual-boulder-arts-week-march-27-april-4/ Westword: http://www.westword.com/arts/boulder-arts-week-demonstrates-depth-and- diversity-6603984 CBS4 • Friday Morning Newscast (Feature), 3/27 • Sunday Morning Newscast (Interview), 3/29 • Several online features and stories including: http://denver.cbslocal.com/video/11290173-boulder-arts-week-is-officially-underway/ http://denver.cbslocal.com/2015/03/27/boulder-arts-week- begins/?utm_source=DailyContInfoNewsletters#038;utm_medium=DailyContInfoNewsl etters&utm_campaign=DailyNewsHeadlines http://denver.cbslocal.com/2015/03/28/boulder-arts-week-kicks-off-with-insane- colorful-madness/ http://denver.cbslocal.com/video/11288973-boulder-arts-week-showcases-various- talents/ http://denver.cbslocal.com/2015/03/27/boulder-arts-week-begins/ https://www.youtube.com/watch?v=n5TOTvF8M_8 Boulder’s Channel 8: https://vimeo.com/123024221 Boulder Arts Commission - 41 July 15, 2015 Meeting Colorado Public Radio • Morning Edition mention, 3/27 • Arts Weekend Roundup, 3/27: http://www.cpr.org/news/story/jazz-vocals-rock- musical-and-more-arts-happenings-spice-your-weekend Boulder Magazine: http://getboulder.com/the-shortlist-5-things-to-do-during-boulder- arts-week/ Crave Magazine: http://cravemagazinedenver.com/event/boulder-arts-week/ Elephant Journal: http://www.elephantjournal.com/2015/03/why-we-need-art/ Denver Examiner: http://www.examiner.com/article/boulder-arts-thriving Broadway World Denver: http://www.broadwayworld.com/bwwart/article/Boulder-Arts- Week-is-Back-After-a-Very-Successful-Inaugural-Year-327-44-20150304 Boulder Source http://bouldersource.com/2015/03/tonight-boulder-struts-her-art-rich- stuff/ Numerous local newsletters and blogs, especially real estate blogs Artist Specific Coverage: KGNU • MetroArts Feature and interview for Pagosa Springs Center for the Arts’ Misterman, 3/27: http://news.kgnu.org/2015/03/misterman-an-irreverent-and- gripping-new-drama-%C2%ADpremieres-at-the-dairy-center-for-the-arts-in- boulder/ Channel 7 News Denver • Interview for 3rd Law Dance/Theater and Boulder Bach Festival’s Bach Uncaged: https://www.youtube.com/watch?v=SkyzfIHo1t0&spfreload=10 Colorado Public Radio • Interview for 3rd Law Dance/Theater and Boulder Bach Festival’s Bach Uncaged http://www.cpr.org/classical/story/js-bach-john-cage-collide-boulder-concert- program Boulder Arts Commission - 42 July 15, 2015 Meeting Westword • Feature on Michelle Ellsworth’s Expert Talk and the Pagosa Springs Center for the Arts’ Misterman: http://www.westword.com/arts/playbill-three-new- performances-in-denver-and-boulder-for-march-26-29-6613707 Rocky Mountain PBS (nationally syndicated television broadcast) • Arts District w/Carrie Saldo: interview for 3rd Law Dance/Theater and Boulder Bach Festival’s Bach Uncaged: https://www.youtube.com/watch?v=Ln13H50AC3E University of Colorado Arts & Sciences Magazine • Feature on Splintered Light Theatre’s Andryn Arithson: http://artsandsciences.colorado.edu/magazine/2015/03/theatre-business- alum-does-entrepreneurial-artistry/ Presenting Denver • Feature on 3rd Law Dance/Theater and Boulder Bach Festival’s Bach Uncaged Scen3 • Preview for 3rd Law Dance/Theater and Boulder Bach Festival’s Bach Uncaged http://www.thescen3.org/cagey-moves-3rd-law-dance/ AXS • Interview with the Pagosa Springs Center for the Arts’ Misterman cast member Craig MacArthur: http://m.axs.com/boulder-arts-week-brings-pagosa-springs- misterman-to-the-stage-45868 Broadway World • Features: o Michelle Ellsworth’s Expert Talk, presented by square product theatre and BMoCA: http://www.broadwayworld.com/bwwart/article/sq- product-theatre-BMoCA-to-Welcome-Michelle-Ellsworth-for-Boulder- Arts-Week-2015-20150318 o Pagosa Springs Center for the Arts’ Misterman: http://www.broadwayworld.com/denver/article/Olympia-Dukakis-John- Ashton-Voice-Roles-in-MISTERMAN-at-Pagosa-Springs-Center-for-the- Arts-20150316 • Reviews: o Pagosa Springs Center for the Arts’ Misterman: http://www.broadwayworld.com/denver/article/BWW-Reviews- MISTERMAN-at-Boulders-Dairy-Center-20150401 Boulder Arts Commission - 43 July 15, 2015 Meeting     APPENDIX 2: Boulder Arts Week 2015 Survey of Performers, Visitors, and Venues Boulder Arts Commission - 44 July 15, 2015 Meeting BOULDER ARTS WEEK 2015 Survey of Performers, Visitors, and Venues Research by: Dr. Richard Wobbekind Brian Lewandowski Samuel McMeley Business Research Division Leeds School of Business University of Colorado Boulder June 2015 Boulder Arts Commission - 45 July 15, 2015 Meeting TABLE OF CONTENTS Table of Contents ................................................................................................................................................ i Summary ............................................................................................................................................................. 1 Project Description ............................................................................................................................................. 3 Methodology ...................................................................................................................................................... 3 Results ................................................................................................................................................................ 4 Artist/Presenter Survey .................................................................................................................................. 4 Attendee Survey ............................................................................................................................................. 9 Venue Survey ................................................................................................................................................ 14 Bibliography ...................................................................................................................................................... 17 Appendix 1: Artist/Presenter Survey ................................................................................................................ 18 Appendix 2: Attendee Survey ........................................................................................................................... 21 Appendix 3: Intercept Survey ........................................................................................................................... 25 Appendix 4: Venue Survey ................................................................................................................................ 27 Appendix 5: Survey Deployment ...................................................................................................................... 29 Appendix 6: Respondent Comments ................................................................................................................ 30 Appendix 7: Literature Review ......................................................................................................................... 31 Boulder Arts Commission - 46 July 15, 2015 Meeting SUMMARY Boulder Arts Week (BAW) is a community-sponsored initiative to increase awareness and promotion of the arts in Boulder, Colorado. Held for the first time on March 28 – April 6, 2014, the inaugural BAW leveraged existing events and spurred additional arts offerings throughout the city. Among these were organized exhibits, dance and music performances, visual art experiences, lectures, cinema, classes, demonstrations, as well as numerous unticketed public events and shows (e.g., art walk, performances and exhibits on Pearl Street, pop-up retail spaces, warehouses, and co-working spaces). This year’s Boulder Arts Week took place from March 27 to April 4, (one day shorter than the inaugural BAW) and sought to build on last year’s successes by getting more involvement from venues and artists. In 2015, a total of 164 artists and arts organizations participated (representing 1,250 total artists based on BAW estimates) along with more than 92 venues/businesses. Events and performances were held around the city, including at the Boulder Museum of Contemporary Art, Macky Auditorium at CU-Boulder, the Dairy Center for the Arts, eTown, the Museum of Boulder, the Boulderado Hotel, retail stores, and co-working spaces. BAW staff, steering committee members, and volunteers organized evaluation surveys for artists and for attendees. A total of 40 artists, arts organizations, or presenters (Artists/Presenters) completed an online survey yielding a response rate of 23.5%, and 379 individuals submitted an Attendee survey. A total of 19 venues/businesses completed an online survey yielding a response rate of 20.6%. BAW staff diligently strived to have a broad representation of attendees, artists, and venues in the survey. The deployment of the Attendee survey varied from the survey deployment in 2014, resulting in a different and broader representation of venues, performances, and populations. The variance in deployment likely resulted in some variance in responses between 2014 and 2015 in some questions, however despite the differences in survey deployment, the 2015 responses from attendees were similar to the 2014 responses. Almost half (49.8%) of attendees surveyed planned to experience one event during BAW, and 36.1% planned to attend two or three events. Of those who completed the survey, 48.7% indicated that they were attending more art events than usual because of BAW, and 73% believe Boulder to be a hub of the arts. While a majority of BAW attendees were Boulder County residents, 22.9% of program attendees were from outside the county, and 6.4% were from outside the state. (In 2014, 25% of program attendees were from outside the county, and 5% were from outside the state). It should be noted that this data can be skewed by the location of survey deployment although efforts were made this year to achieve a broader representation than in 2014. Most nonresidents (65.7%) to the City of Boulder indicated their primary reason for visiting Boulder was BAW. When asked to list the other things they planned on doing in Boulder, 39.8% planned to go to a restaurant, 13.4% planned to shop, and 33.2% planned to enjoy the outdoors. Additionally, attendees overwhelmingly (87.1%) indicated that they were likely or very likely to attend BAW again in 2016. Attendees most often cited word of mouth (31.9%), newspapers (20.6%), and social media (14.8%) as their source of learning about BAW. Most artists learned about BAW through word of mouth (42.5%) or by participating the previous year (40%). Social media and email blasts were a source of information for 10% of respondents each. Most Artists/Presenters surveyed participated in one event (83.8%), 10.8% participated in two events, and just over 5% participated in more than two events. Of the 40 events that artists were asked to estimate Boulder Arts Commission - 47 July 15, 2015 Meeting attendance for, the average attendance was 120, and the median attendance was 35. It is possible that the median attendance is significantly lower than the average because artists were able to host BAW events in retail stores that could only accommodate a small number of people. Survey responses from Artists/ Presenters represented 5,325 attendees. BAW estimates 19,151 attendees in 2015, taking into account additional attendance data provided via email by venues hosting more than four events and other Artists/Presenters that did not participate in the survey.1 Most Artists/Presenters felt that a meaningful number of new attendees were in the audience during BAW (52.5%), while 22.5% did not feel there was a significant number of new attendees. A majority of Artists/Presenters (62.5%) indicated that BAW helped generate awareness of Boulder’s art scene in the larger community, while only 7.5% did not feel that BAW generated awareness. Overall, 65% respondents indicated their involvement in BAW was a positive experience, and only 5% indicated the experience was not positive; 30% remained neutral. Respondents overwhelmingly (82.5%) indicated they will likely participate again in 2016. Artists/Presenters who performed at the inaugural Boulder Arts Week were asked additional questions to capture their impression of the impacts of the event on their professional lives since then. Twenty veteran BAW Artists/Presenters participated in this section of the survey. Of these, 50% agreed or strongly agreed that BAW expanded their audience; 45% agreed or strongly agreed that their involvement with BAW led to collaborations with other artists; and 60% percent of BAW veterans agreed or strongly agreed that their participation in the inaugural BAW raised awareness of their work or organization. Additionally, as a barometer of the positive impacts of BAW on local businesses, 76.4% of venues strongly agreed or agreed that they are very likely to participate again in 2016. The remaining 23.5% were neutral. When comparing the results of the 2014 BAW surveys to the 2015 ones, it becomes apparent that responses are fairly consistent between the years. In 2014, 25% of program attendees were from outside the county, and 5% were from outside the state, compared to 22.9% and 6.4%, respectively, in 2015. When respondents who came to Boulder for BAW from outside the county were asked what else they would do in 2014, 39.6% planned to dine out, and 11.6% planned to shop; in 2015 39.8% planned to go to a restaurant and 13.4% planned to shop. In 2014, 92.7% of attendees indicated they were likely or very likely to attend BAW next year, in 2015 87.1% responded in the same way. 1 The Artist/Presenter surveys could only accommodate data for up to four events. The BRD scrubbed the data to avoid duplication. Boulder Arts Commission - 48 July 15, 2015 Meeting PROJECT DESCRIPTION Boulder Arts Week (BAW) is a community-sponsored initiative to increase awareness and promotion of the arts in Boulder, Colorado. Held on March 27 – April 5, 2015 (one day shorter than the inaugural BAW), BAW leveraged existing events and spurred additional arts offerings throughout the city. Among these were organized exhibits, dance and music performances, visual art experiences, lectures, cinema, classes, demonstrations, as well as numerous unticketed public events and shows (e.g., art walk, performances and exhibits on Pearl Street, pop up retail spaces, warehouses, and co-working spaces). Nearly 170 artists and arts organizations participated, along with more than 92 venues/businesses. A total of 359 events and performances were held around the city, including at the Boulder Museum of Contemporary Art, Macky Auditorium at CU-Boulder, The Dairy Center for the Arts, eTown, Museum of Boulder, Boulderado Hotel , retail stores, and co-working spaces. BAW staff, steering committee members, and volunteers organized evaluation surveys for artists and for attendees. A total of 40 artists, arts organizations, or presenters (Artists/Presenters) completed an online survey yielding a response rate of 23.5%, and 379 individuals submitted an Attendee survey. BAW staff, steering committee members, and volunteers surveyed attendees and Artists/Presenters in order to obtain feedback on BAW and on specific events. The survey was not intended to result in an economic impact assessment of the event. The original economic impact estimates for BAW were developed by the BAW steering committee based on estimated attendance and assumptions regarding audience expenditures and mix of local, out-of-county and out-of-area attendees based on national Americans for the Arts data. However, the survey does offer estimates of attendance and the mix of attendees (local, out-of-county, and out-of-area). The Business Research Division (BRD) of the Leeds School of Business, University of Colorado Boulder designed the surveys based on BAW committee feedback and their critique of last year’s surveys, then provided feedback to BAW staff on the Attendee survey, Artists/Presenters survey, and the Venue survey. This summary of the survey findings was prepared by the BRD. METHODOLOGY Boulder Arts Week staff deployed three surveys: an Artist/Presenter survey, an Attendee survey, and a Venue survey. The Attendee survey and the Intercept survey targeted audiences. The Attendee survey was offered online through Qualtrics and onsite via a paper-based instrument. The Artists/Presenters survey and the Venue survey were web-based. The intercept surveys were distributed at a cross section of venues based on location, type, size/capacity, and program type by BAW volunteers and, in some cases, venue staff. Note that Intercept survey deployment is somewhat at the mercy of volunteer availability and the venues themselves. The Artists/Presenters survey and the Venue survey were distributed by email. Artists/Presenters and Venues that held more than four events were asked to submit attendance data via email, as the survey itself only allowed for reporting for up to four events. Boulder Arts Commission - 49 July 15, 2015 Meeting RESULTS The survey results are segmented into three groups: the Artists/Presenters survey results, the Attendee results, and the Venue results. Artist/Presenter Survey Before considering the results of the Artist/Presenter survey, it should be noted that the survey was implemented in a slightly different way than it was in 2014; last year artists were offered an incentive to take the survey (Boulder County Arts Alliance membership), but there was no incentive in 2015. There were 40 responses to the Artists/Presenters survey between April 12, 2015, and April 23, 2015. The offer of an incentive in 2014 may explain the higher response rate of 55% in 2014 versus 23.5% in 2015. Most artists learned about BAW through word of mouth (42.5%) or participated last year 40.0% (Table 1). Radio and the BAW website informed 12.5% of respondents each, and social media, newspapers, and television were a source of information for 10.0%, 5.0%, and 5.0% of respondents, respectively (Table 1). TABLE 1: HOW DID YOU FIRST LEARN ABOUT BOULDER ARTS WEEK?* When asked to label their art forms, artists most frequently included visual arts (40.0%), dance (30.0%), and theater (30.0%) (Table 2). Symposium/lecture events accounted for 17.5% of events, and music events and hands-on/participatory events each accounted for 15.0%. Artists performing film/video events, literary art events, other events, or children’s art activities/performances together represented 22.5% of survey responses. Information Source Count Percent Word of Mouth 17 42.5% Participated Last Year 16 40.0% Radio 5 12.5% Website 5 12.5% Social Media 4 10.0% E-blast/E-newsletter/E-mail 4 10.0% Newspaper 2 5.0% Television 2 5.0% Othera 10 25.0% Total Responses 65 100.0% aOther includes Boulder County Arts Alliance, the Dairy, and other responses. *Artists could indicate more than one response Boulder Arts Commission - 50 July 15, 2015 Meeting TABLE 2: WHAT IS YOUR ART FORM? Art Form* Count Percent Visual Arts 16 40.0% Dance 12 30.0% Theater 12 30.0% Arts-Related Symposium/Lecture 7 17.5% Music 6 15.0% Hands-on or participatory Experiences 6 15.0% Film/Video 5 12.5% Literary Arts 4 10.0% Children’s Art Activities/Performances 1 2.5% Other 4 10.0% Total Responses 73 *Artists could indicate more than one art form. FIGURE 1: SELF-REPORTED ART FORM OF ARTISTS IN BOULDER ART WEEK Most Artists/Presenters surveyed participated in one event (83.8%), 10.8% participated in two events, and just over 5% participated in more than two events (Table 3). TABLE 3: HOW MANY EVENTS DID YOU PARTICIPATE/PERFORM/EXHIBIT IN? Number of Events Count Percent 1 31 83.8% 2 4 10.8% 3 0 0.0% 4 2 5.4% Total 37 100.0% Of the 40 events that respondents estimated attendance for, the average attendance was 120, and the median attendance was 35. Seventy-two percent of performances had 100 or fewer attendees. Artists Visual ArtsDanceTheaterArts-Related Symposium/LectureMusicHands-on or Participatory ExperiencesFilm/VideoLiterary ArtsChildren’s Art Activities/PerformancesOther0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Boulder Arts Commission - 51 July 15, 2015 Meeting responding to the survey estimated attendance at their events at 5,124. BAW staff estimated attendance during BAW at 19,151 in 2015 and 14,300 in 2014. BAW staff verified attendance for most of the Artists/Presenters and venues that had four or more events during BAW. The attendance numbers were submitted to BAW directly and shared with the BRD. The BRD then scrubbed the survey data so that BAW’s staff estimates did not reflect double counting. Of the 40 events that artists were asked to estimate attendance for, the average attendance was 120, and the median attendance was 35. It is possible that the median attendance is significantly lower than the average because artists were able to host BAW events in retail stores and other non-traditional venues that could only accommodate a small number of people. TABLE 4: WHAT WAS YOUR TOTAL AUDIENCE COUNT (AS BEST YOU KNOW)? Stat Attendance Events Estimated 40 Max 855 Min 2 Average 120 Median 35 StDev 180 Artists/Presenters surveyed promoted BAW primarily through word of mouth (87.5%), email (82.5%), social media (75.0%), and their own websites (75.0%). Eighty percent of respondents indicated promotion via newspapers, radio, television, or other. TABLE 5: HOW DID YOU PROMOTE YOUR BOULDER ARTS WEEK EVENT? (CHECK ALL THAT APPLY) Promotion Count Percent of Respondents Word-of-mouth (Friends, family, co-workers, etc.) 35 87.5% E-blasts/e-newsletter/email 33 82.5% Social Media (Facebook, Twitter, etc.) 30 75.0% Your website 30 75.0% Newspaper (Daily Camera, Colorado Daily, etc.) 17 42.5% Radio 4 10.0% Television 4 10.0% Othera 7 17.5% aOther includes BAW website, BCAA website, and others. Most Artists/Presenters felt that a meaningful number of new attendees were in the audience during BAW (53.8%), while 20.5% did not feel there was a significant number of new attendees (Table 6). More than 60% of responding Artists/Presenters agreed or strongly agreed that BAW helped raise awareness of Boulder’s arts scene, while only 7.5% did not believe BAW raised awareness (Table 8). Overall, 65% of respondents agreed or strongly agreed that their experience with Boulder Arts Week was positive, while only 5% indicated the experience was not positive (Table 9). Respondents overwhelmingly agreed or strongly agreed (82.5%) they will likely participate again in 2016 (Table 10). Boulder Arts Commission - 52 July 15, 2015 Meeting TABLE 6: MY EVENT(S) DURING BOULDER ARTS WEEK WAS (WERE) ATTENDED BY A MEANINGFUL NUMBER OF NEW ATTENDEES/PARTICIPANTS Value Count Percentage Strongly Agree 11 28.2% Agree 10 25.6% Neutral 10 25.6% Disagree 5 12.8% Strongly Disagree 3 7.7% Total Responses 39 100.0% TABLE 7: MY PARTICIPATION IN BOULDER ARTS WEEK HELPED GENERATE AWARENESS OF MY EVENT Value Count Percent Strongly Agree 6 16.7% Agree 12 33.3% Neutral 9 25.0% Disagree 5 13.9% Strongly Disagree 4 11.1% Total Responses 36 100.0% TABLE 8: BOULDER ARTS WEEK HELPED RAISE AWARENESS OF BOULDER’S ARTS SCENE IN THE LARGER COMMUNITY Value Count Percent Strongly Agree 13 32.5% Agree 12 30.0% Neutral 12 30.0% Disagree 2 5.0% Strongly Disagree 1 2.5% Total Responses 40 100.0% TABLE 9: MY OVERALL EXPERIENCE PARTICIPATING IN BOULDER ARTS WEEK WAS A POSITIVE ONE Value Count Percent Strongly Agree 12 30.0% Agree 14 35.0% Neutral 12 30.0% Disagree 2 5.0% Strongly Disagree 0 0.0% Total Responses 40 100.0% TABLE 10: I WILL LIKELY PARTICIPATE IN BOULDER ARTS WEEK 2016 Value Count Percent Strongly Agree 21 52.5% Agree 12 30.0% Neutral 4 10.0% Disagree 2 5.0% Strongly Disagree 1 2.5% Total Responses 40 100.0% Boulder Arts Commission - 53 July 15, 2015 Meeting Artists/Presenters who performed at the inaugural Boulder Arts Week were asked additional questions to capture their impression of the impacts of the event on their professional lives since then. Twenty artists who had previously been involved in BAW participated in this section of the survey. Of these, 50% agreed that BAW expanded their audience 10% disagreed, and the other 40% were neutral (Table). Forty-five percent of those previously involved agreed or strongly agreed that their involvement with BAW led to collaborations with other artists (Table 13). Sixty percent of BAW veterans agreed or strongly agreed that their participation in the inaugural BAW raised awareness of their work or organization (Table 14). TABLE 11: HOW STRONGLY DO YOU AGREE WITH THE FOLLOWING STATEMENT ABOUT YOUR PARTICIPATION IN THE INAUGURAL BAW: IT HELPED EXPAND AUDIENCE FOR MY WORK OR ORGANIZATION Value Count Percentage Strongly Agree 6 30.0% Agree 4 20.0% Neutral 8 40.0% Disagree 2 10.0% Strongly Disagree 0 0.0% Total Responses 20 100.0% TABLE 12: HOW STRONGLY DO YOU AGREE WITH THE FOLLOWING STATEMENT ABOUT YOUR PARTICIPATION IN THE INAUGURAL: IT EXPANDED MY NETWORK OF ARTISTS AND/OR ORGANIZATIONS Value Count Percentage Strongly Agree 4 21.1% Agree 6 31.6% Neutral 6 31.6% Disagree 3 15.8% Strongly Disagree 0 0.0% Total Responses 19 100.0% TABLE 13: HOW STRONGLY DO YOU AGREE WITH THE FOLLOWING STATEMENT ABOUT YOUR PARTICIPATION IN THE INAUGURAL: IT LED TO COLLABORATIONS WITH OTHER ARTISTS AND/OR ORGANIZATIONS Value Count Percentage Strongly Agree 5 25.0% Agree 4 20.0% Neutral 7 35.0% Disagree 4 20.0% Strongly Disagree 0 0.0% Total Responses 20 100.0% Boulder Arts Commission - 54 July 15, 2015 Meeting TABLE 14: HOW STRONGLY DO YOU AGREE WITH THE FOLLOWING STATEMENT ABOUT YOUR PARTICIPATION IN THE INAUGURAL: IT HELPED RAISE AWARENESS OF MY WORK OR ORGANIZATION Value Count Percentage Strongly Agree 7 35.0% Agree 5 25.0% Neutral 6 30.0% Disagree 1 5.0% Strongly Disagree 1 5.0% Total Responses 20 100.0% Attendee Survey There were 379 submitted audience surveys. These surveys garnered responses from audience members during BAW. Most survey questions were the same for both survey instruments, which allowed responses to be combined. It should be noted that this data can be skewed by the location of survey deployment although efforts were made this year to achieve a broader representation than in 2014. The vast majority of attendees were Colorado residents (93.6%); 22.9% of attendees were from outside Boulder County, and 6.4% were from outside the state. (In 2014, 25% of program attendees were from outside the county, and 5% were from outside the state). Residents of the city of Boulder recorded 59.1% of the responses, followed by Longmont (5.8%), Denver (5.5%), Louisville (3.9%), and Lafayette (3.7%). All of the 99 respondents not from the City of Boulder provided their primary reason for visiting Boulder. The majority of these attendees (65.7%) were visiting specifically for BAW (Table 15). Another 24.2% were visiting friends/relatives, or were in town for business or vacation. The activities that respondents planned to do in Boulder were similar in 2014 and 2015. In 2015, among the non-Boulder residents in attendance, 81.4% planned to dine out, and 27.5% planned to shop; in 2014 84.1% planned to dine out, 29.3% planned to shop. For those whose primary reason for coming to Boulder was BAW, 20.9% planned to eat out, and 6.8% planned to shop in 2015 (Table 17). These results are also consistent with 2014—when respondents who came to Boulder for BAW from outside the county were asked what else they would do in 2014 39.6% planned to dine out, and 11.6% planned to shop. TABLE 15: IF YOU LIVE OUTSIDE THE CITY OF BOULDER, WHAT'S THE PRIMARY REASON YOU CAME TO BOULDER? Primary Reason Count Percent Boulder Arts Week 65 65.7% Visit Friends or Relatives 11 11.1% Business 10 10.1% College Visit 5 5.1% Recreation or Vacation 3 3.0% Conference on World Affairs 1 1.0% Combined Business/Pleasure 1 1.0% Other 3 3.0% Total Responses 99 100.0% Boulder Arts Commission - 55 July 15, 2015 Meeting FIGURE 2: PRIMARY REASON FOR VISITING BOULDER TABLE 16: NON-BOULDER CITY RESIDENTS: WHAT ELSE DO YOU PLAN TO DO WHILE IN BOULDER? Other Activities Count Percentage Dine Out 83 81.4% Enjoy the Outdoors 64 62.7% Shop 28 27.5% Other 28 27.5% TABLE 17: NON-BOULDER CITY RESIDENTS: IF BAW WAS YOUR PRIMARY REASON FOR COMING TO BOULDER, WHAT ELSE DO YOU PLAN TO DO TODAY? Other Activities Count Percentage Dine Out 40 20.9% Enjoy the Outdoors 21 11.0% Shop 13 6.8% Other 6 3.1% Respondents indicated how they heard about BAW. Combined, individuals most often cited word of mouth (31.9%), newspapers (20.6%), and social media (14.8%) (Table 18). A total of 199 people indicated some other method, including email blasts, hearing from the artist, or attending BAW last year, and 2.1% of respondents indicated they did not hear about BAW (Table 18). Boulder Arts Commission - 56 July 15, 2015 Meeting TABLE 18: HOW DID YOU HEAR ABOUT BOULDER ARTS WEEK? (PLEASE CHECK ALL THAT APPLY) Information Total Percent of Total Word of Mouth 121 31.9% Newspaper 78 20.6% Social Media 56 14.8% Heard from Artist 52 13.7% E-blast/E-newsletter/E-mail 36 9.5% Website 28 7.4% Attended Last Year 24 6.3% Radio 12 3.2% Can’t Remember 10 2.6% Television 5 1.3% I didn’t 8 2.1% Other 32 8.4% Almost half (49.8%) of attendees surveyed planned to experience one event during BAW, 22.4% planned to attend two events and 13.7% planned to attend three events (Table 20). Of those who completed the survey, 48.7% indicated that they were attending more art events than usual because of BAW, and 73% believe Boulder to be a hub of the arts (Tables 21 & 22). TABLE 19: HOW MANY ARTS EVENTS WILL YOU ATTEND DURING BOULDER ARTS WEEK? Number Attendees Percentage 1 120 49.8% 2 54 22.4% 3 33 13.7% 4 17 7.1% 5 3 1.2% 6 or more 14 5.8% TABLE 20: WHAT TYPES OF EVENTS ARE YOU ATTENDING THIS YEAR DURING BOULDER ARTS WEEK? Value Total Percent of Total Music 212 56.8% Theater 126 33.8% Visual Arts 119 31.9% Dance 108 29.0% Film/Video 50 13.4% Literary Arts 33 8.8% Other 32 8.6% Arts-Related Symposium/Lecture 22 5.9% Hands-On or Participatory Experiences 15 4.0% Children’s Arts Activities and Workshops 12 3.2% Boulder Arts Commission - 57 July 15, 2015 Meeting TABLE 21: HOW STRONGLY DO YOU AGREE WITH THE FOLLOWING STATEMENT: BOULDER ARTS WEEK INFLUENCED MY DECISION TO ATTEND MORE ARTS EVENTS IN BOULDER THAN I WOULD NORMALLY ATTEND Value Count Percentage Strongly Agree 85 24.5% Agree 84 24.2% Neutral 102 29.4% Disagree 44 12.7% Strongly Disagree 32 9.2% TABLE 22: HOW STRONGLY DO YOU AGREE WITH THE FOLLOWING STATEMENT: THE CITY OF BOULDER IS A HUB FOR THE ARTS Value Count Percentage Strongly Agree 110 31.6% Agree 144 41.4% Neutral 65 18.7% Disagree 22 6.3% Strongly Disagree 7 2.0% Summary of Comments A total of 77 attendee respondents provided comments on suggestions for BAW (Table 23). Of those comments, nearly 40% revolved around promotion and marketing of the event, 7.8% involved the programming and the website, and 26% simply praised the effort. Fourteen-percent of comments were praise in 2014, showing an increase from year to year. A summary of comments by topic may be found in Appendix 6. A majority of respondents (87.1%) indicated that they were likely or very likely to attend BAW again in 2016 (Table 24). TABLE 23: DO YOU HAVE SUGGESTIONS OR REQUESTS FOR BOULDER ARTS WEEK? Comment Topic Percentage Promotion/Marketing 39.0% Praise 26.0% Other 10.4% Programming 7.8% Website 7.8% Venue 2.6% Calendar/Program 2.6% Survey 1.3% 2016 Event 1.3% Performers 1.3% TABLE 24: HOW LIKELY ARE YOU TO ATTEND BOULDER ARTS WEEK IN 2016? Value Count Percentage Very Likely 158 46.3% Likely 139 40.8% Unlikely 36 10.6% Very Unlikely 8 2.3% Boulder Arts Commission - 58 July 15, 2015 Meeting Attendee Demographics Responding attendees most frequently were in the 50–64 or 35–49 age brackets with 30.6% and 24.8% of respondents, respectively (Table 25). An overwhelming majority of attendees (86.4%) were white non- Hispanic (Table 25). Each income bracket seems relatively equally represented (Table 26). A comparison of attendee profiles between this year and 2014 is not possible because attendee demographic information was not collected in 2014. It should be noted that this demographic profile represents the survey takers, which may or may not be indicative of BAW attendees. According to the Census Bureau, 86.4% of Boulder County’s population describes itself as white non- Hispanic, which indicates that BAW survey respondents were a good representation of Boulder’s diversity. When comparing BAW respondents to Boulder’s population it also becomes apparent that the survey takers were slightly older than Boulder’ population, and that the income distribution resembled Boulder’s overall income distribution when comparing to Census data. TABLE 25: WHAT IS YOUR AGE? Value Count Percentage Under 18* 6 1.7% 18–24 38 11.1% 25–34 44 12.8% 35–49 85 24.8% 50–64 105 30.6% Older than 64 65 19.0% *The survey is not targeted to youth under the age of 18. TABLE 26: WHAT IS YOUR RACE/ETHNICITY? TABLE 27: WHAT IS YOUR YEARLY HOUSEHOLD INCOME? Value Count Percentage Less than $25,000 54 18.9% $25,000 – $49,999 48 16.8% $50,000 – $74,999 48 16.8% $75,000 – $99,999 46 16.1% $100,000 – $149,000 36 12.6% $150,000 and over 54 18.9% Value Count Percentage White non Hispanic 293 86.4% Hispanic - all races 16 4.7% More than one race 13 3.8% Asian - non Hispanic 12 3.5% Black - non Hispanic 4 1.2% American Indian - non Hispanic 1 0.3% Boulder Arts Commission - 59 July 15, 2015 Meeting TABLE 28: BOULDER AGE DEMOGRAPHICS (CENSUS) Value Count Percentage Under 20 76,550 25.4% 20-24 31,707 10.5% 25–34 39,518 13.1% 35-44 40,891 13.6% 45-64 80,464 26.7% Older than 64 31,942 10.6% Source: Census. TABLE 29: BOULDER ETHNIC DEMOGRAPHICS (CENSUS) Value Count Percentage White non Hispanic 263,961 86.4% Hispanic - all races 40,484 4.7% More than one race 8,611 3.8% Asian - non Hispanic 12,253 3.5% Black - non Hispanic 2,598 1.2% American Indian - non Hispanic 1,331 0.3% Source: Census. TABLE 30: BOULDER INCOME DEMOGRAPHICS (CENSUS) Value Count Percentage Less than $25,000 22,243 18.5% $25,000 – $49,999 24,692 20.5% $50,000 – $74,999 18,243 15.1% $75,000 – $99,999 15,010 12.5% $100,000 – $149,000 19,636 16.3% $150,000 and over 20,697 17.2% Source: Census. Venue Survey Venues were asked to estimate attendance of the events they hosted, and of the 19 responses, the maximum attendance was 500 patrons and the average attendance was 93.3 (Table 31). The most popular type of event to host was visual arts (52.6%), followed by Hands-on experiences (12.9%), then theater, film/video, or other events (9.7% each) (Table 31).The least popular types were children’s art related activities/performances, and arts-related symposiums/lectures. (4.3% each) (Table 32). TABLE 31: ESTIMATED ATTENDANCE OF EVENTS HOSTED Stat Attendance Events Estimated 23.0 Max 500.0 Min 2.0 Average 93.3 Median 48.0 StDev 115.6 Boulder Arts Commission - 60 July 15, 2015 Meeting TABLE 32: WHAT ART FORMS WERE PRESENTED AT YOUR VENUE AS PART OF BOULDER ARTS WEEK? Art Form Count Percent Visual Arts 10 52.6% Hands-On or Participatory Experiences 4 12.9% Theater 3 9.7% Film/ Video 3 9.7% Music 2 6.5% Dance 2 6.5% Literary Arts 2 6.5% Children’s Art Activities/Performances 1 3.2% Arts-Related Symposium/Lecture 1 3.2% Other 3 9.7% Of the venues surveyed, 76.4% agreed or strongly agreed that they were very likely to participate in Boulder Arts Week again in 2016, and no one indicated that they were not interested in doing so (Table 33). In addition, 82.4% of respondents indicated that their interactions with artists were positive (Table 34). When asked if they thought their interactions with BAW staff were positive, 72.3% responded in the affirmative and only one respondent (5.6%) disagreed (Table 35). Overall, 72.3% of respondent venues said their experience hosting a BAW event was positive (Table 36). TABLE 33: HOW STRONGLY DO YOU AGREE WITH THE FOLLOWING STATEMENTS: OUR BUSINESS OR VENUE IS VERY LIKELY TO PARTICIPATE IN BOULDER ARTS WEEK 2016 Value Count Percentage Strongly Agree 10 58.8% Agree 3 17.6% Neutral 4 23.5% Disagree 0 0.0% Strongly Disagree 0 0.0% Total Responses 17 100.0% TABLE 34: HOW STRONGLY DO YOU AGREE WITH THE FOLLOWING STATEMENT: THE INTERACTION WITH THE ARTISTS WAS POSITIVE Value Count Percentage Strongly Agree 12 70.6% Agree 2 11.8% Neutral 0 0.0% Disagree 0 0.0% Strongly Disagree 0 0.0% Not Applicable 2 11.8% Total Responses 16 100.0% Boulder Arts Commission - 61 July 15, 2015 Meeting TABLE 35: HOW STRONGLY DO YOU AGREE WITH THE FOLLOWING STATEMENTS: THE INTERACTION WITH BOULDER ARTS WEEK STAFF WAS POSITIVE Value Count Percentage Strongly Agree 10 55.6% Agree 3 16.7% Neutral 3 16.7% Disagree 1 5.6% Strongly Disagree 0 0.0% Not Applicable 1 5.6% Total Responses 18 100.0% TABLE 36: HOW STRONGLY DO YOU AGREE WITH THE FOLLOWING STATEMENTS: OVERALL, OUR EXPERIENCE HOSTING A BOULDER ARTS WEEK EVENT WAS POSITIVE Value Count Percentage Strongly Agree 10 55.6% Agree 3 16.7% Neutral 3 16.7% Disagree 2 11.1% Strongly Disagree 0 0.0% Not Applicable 1 5.6% Total Responses 18 100.0% Going forward, responding venues indicated that they either wanted to increase the number of events they host (38.5%) or keep the same number of events (61.5%); no one wanted to decrease the number of events they host (Table 37). It should be noted however, that not all venues who responded to the survey responded to this particular question. The top two events that venues indicate they would like to host next year include visual arts (52.6%), and music (47.4%) (Table 38). TABLE 37: OUR BUSINESS OR VENUE WILL LIKELY INCREASE, KEEP THE SAME, OR DECREASE THE NUMBER OF EVENTS Value Count Percentage Increase 5 38.5% Keep the Same 8 61.5% Decrease 0 0.0% Total Responses 13 100.0% TABLE 38: WHAT ART FORMS WOULD YOU BE INTERESTED IN HOSTING NEXT YEAR? (CHECK / ALL THAT APPLY) Art Form Count Percent Visual Arts 10 52.6% Music 9 47.4% Theater 7 36.8% Hands-On or Participatory Experiences 7 36.8% Arts-Related Symposium/Lecture 7 36.8% Dance 6 31.6% Literary Arts 6 31.6% Film/ Video 6 31.6% Children’s Art Activities/Performances 4 21.1% Other 2 10.5% Boulder Arts Commission - 62 July 15, 2015 Meeting BIBLIOGRAPHY Americans for the Arts. Arts & Economic Prosperity IV. http://www.americansforthearts.org/by- program/reports-and-data/research-studies-publications/arts-economic-prosperity-iv/download- the-report. Cherry Creek Arts Festival. http://cherrycreekartsfestival.org/festival-info/. Folkmoot USA. Folkmoot Festival Generates $9.2 Million! Greyhill Advisors. 2013 SXSW Impact on the Austin Economy Totals $218 Million. http://greyhill.com/blog/2013/9/18/2013-sxsw-impact-on-the-austin-economy-totals-218- million.html. http://folkmootusa.org/folkmoot-festival-generates-9-2-million/. International Festival of Arts & Ideas. Arts & Ideas announces highest economic impact in its 18-year history at Festival 2013. http://artidea.org/press-releases/2013/10/1548. Maine Arts Commission. Maine Performing Arts Festivals 2011 Economic Impact Study. http://mainearts.maine.gov/Pages/General/Publications. Myles, Albert E. and Rachael Carter. Economic Impact of the 32nd Annual Peter Anderson Arts and Crafts Festival, Ocean Springs, Mississippi. http://ageconsearch.umn.edu/handle/119050. Oklahoma Arts Council. The Economic Impact of Nonprofits Arts & culture Organizations in Oklahoma http://www.arts.ok.gov/pdf/about_us/EIStudy0110FullReport.pdf Sundance Institute. Sundance Institute Brings $70 Million to Utah with 2013 Sundance Film Festival. http://www.sundance.org/pdf/press-releases/2013-06- 26_Sundance_Film_Festival_Economic_Impact_FINAL3.pdf. The Maryland Business Research Partnership. University of Baltimore. Waterfowl Festival Economic Impact and Visitor Profile Study. https://www.ubalt.edu/jfi/jfi/reports/waterfowl_excsum.PDF University of Southern Mississippi. Trent Lott National Center. Economic Impact Study for the Art in the Pass Festival. http://www.usm.edu/trent-lott-national-center/economic-impact-study-art-pass-festival. U.S. Census Bureau. www.census.gov. Accessed May 26, 2015. Boulder Arts Commission - 63 July 15, 2015 Meeting APPENDIX 1: ARTIST/PRESENTER SURVEY https://new.qualtrics.com/ControlPanel/Ajax.php?action=GetSurveyPrintPreview&T=5Vge0HCAofgPHNcpvB8771 1/3 Default  Quest ion  Block Artist Survey IF YOU OR YOUR ORGANIZATION PARTICIPATED in Boulder Arts Week 2015, we’d like to know what you thought of the experience by taking part in an important survey. It will help us to improve Boulder Arts Week AND secure funding for future years.   This survey is being administered by the Business Research Division at the University of Colorado Boulder. Please take a few minutes to complete it now.   Please tell us about your events during Boulder Arts Week. Event 1 Event 2 Event 3 Event 4 Artist's/Program Name Event venue Number of Occurances Dates Total  Attendance How did you first learn about Boulder Arts Week? (check all that apply) Newspaper (Daily Camera, Colorado Daily, etc.)Website Television E-blast/E-newsletter/E-mail Radio Participated last year Social Media (Facebook, Twitter,etc.)Other  Word-of-mouth (friends, family, co-workers,etc.) How did you promote your Boulder Arts Week events? (check all that apply) Newspaper (Daily Camera, Colorado Daily, etc.)Word-of-mouth (friends, family, co-workers,etc.) Television Website Radio E-blast/E-newsletter/E-mail Social Media (Facebook, Twitter,etc.)Other  What is your art form? (check all that apply) Boulder Arts Commission - 64 July 15, 2015 Meeting 5/28/2015 Qualtrics Survey Software https://new.qualtrics.com/ControlPanel/Ajax.php?action=GetSurveyPrintPreview&T=5Vge0HCAofgPHNcpvB8771 2/3 Yes No Theater Literary arts Dance Music Visual arts Film/Video Arts-related symposium/Lecture Childrens’ art activities/performances Hands-on or participatory experiences Other  How do you rate your event venues for your art form? Very Positive Positive Neutral Negative Very Negative NA Name of Venue 1  Name of Venue 2  Name of Venue 3  How strongly do you agree with the following statements? Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree Not Applicable My event(s) during Boulder Arts Week was (were) attended by a meaningful number of NEW attendees/participants. My participation in Boulder Arts Week helped generate awareness of my event. Boulder Arts Week helped raise awareness of Boulder's art scene in the larger community. Overall, my experience participating in Boulder Arts Week was positive. I am likely to participate in Boulder Arts Week 2016. Did you participate in Boulder Arts Week 2014, which was the inaugural year for this event? How strongly do you agree with the following statements about your participation in the inauguralBoulder Arts Commission - 65 July 15, 2015 Meeting 5/28/2015 Qualtrics Survey Software https://new.qualtrics.com/ControlPanel/Ajax.php?action=GetSurveyPrintPreview&T=5Vge0HCAofgPHNcpvB8771 3/3 Boulder Arts Week in 2014? Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree Not Applicable It helped raise awareness of my work or organization. It helped expand audience for my work or organization. It expanded my network of artists and/or organizations. It lead to collaborations with other artists and/or organizations. Please share any additional feedback that you have for Boulder Arts Week organizers. Please check here if you want your answers to remain confidential.   Boulder Arts Commission - 66 July 15, 2015 Meeting APPENDIX 2: ATTENDEE SURVEY https://new.qualtrics.com/ControlPanel/Ajax.php?action=GetSurveyPrintPreview&T=5Vge0HCAofgPHNcpvB8771 1/4 Yes No Yes, I am attending more arts events because of Boulder Arts Week. No, I am not attending more events. I don’t know. Yes No Default  Quest ion  Block Attendee Survey Please complete this survey to share your experience with Boulder Arts Week and funding organizations. Is this your first time attending an arts event in Boulder? How did you first hear about Boulder Arts Week? (check all that apply) Word-of-mouth (friends, family, co-workers,etc.)Television Newspaper (Daily Camera, Colorado Daily, etc.)Attended last year Social Media (Facebook, Twitter,etc.)Website Directly from artist/presenter I didn't hear about it. E-blast/E-newsletter/E-mail I can't remember. Radio Other  How many events do you plan to attend during Boulder Arts Week (March 27 ­ April 4)? Are you attending more  arts events this time of year because of Boulder Arts Week? Have you seen or are you planning to see a new  artist  whom you have not seen before during Boulder Arts Week? Boulder Arts Commission - 67 July 15, 2015 Meeting 5/28/2015 Qualtrics Survey Software https://new.qualtrics.com/ControlPanel/Ajax.php?action=GetSurveyPrintPreview&T=5Vge0HCAofgPHNcpvB8771 2/4 Yes No Dine out Shop Enjoy the outdoors Other (please specify) Yes Have you seen or are you planning to see a new art form that you have not seen before during Boulder Arts Week? What types of events are you attending this year during Boulder Arts Week? Theater Literary arts Dance Music Visual arts Film/Video Arts-related symposium/lecture Childrens’ arts activities and workshops Hands-on or participatory experiences Other (please specify)  How strongly do you agree with the following statement?    Strongly Agree Agree Neutral Disagree Strongly Disagree Not Applicable Boulder Arts Week influenced my decision to attend more arts events in Boulder than I normally attend.     How strongly do you agree with the following statement?    Strongly Agree Agree Neutral Disagree Strongly Disagree Not Applicable The city of Boulder is a hub for the arts.    What else do you plan to do in Boulder today? (check all that apply) Have you visited this venue/establishment in the past 6 months? Boulder Arts Commission - 68 July 15, 2015 Meeting 5/28/2015 Qualtrics Survey Software https://new.qualtrics.com/ControlPanel/Ajax.php?action=GetSurveyPrintPreview&T=5Vge0HCAofgPHNcpvB8771 3/4 No Under 18 18 ­ 24 25 ­ 34 35 ­ 49 50 ­ 64 Over 64 White non Hispanic Hispanic ­ all races Black ­ non Hispanic Asian ­ non Hispanic American Indian ­ non Hispanic More than one race Less than $25,000 $25,000 ­ $49,999 $50,000 ­ $74,999 $75,000 ­ $99,999 $100,000 ­ $149,000 $150,000 and over How likely are you to attend Boulder Arts Week in 2016?    Very Likely Likely Unlikely Very Unlikely Attend in 2016     What is your ZIP code (or country, if not from USA)? If you are not from Boulder, what is the primary  reason you came to Boulder today? What is your age? What is your race or ethnicity? What is your yearly household income? Boulder Arts Commission - 69 July 15, 2015 Meeting 5/28/2015 Qualtrics Survey Software https://new.qualtrics.com/ControlPanel/Ajax.php?action=GetSurveyPrintPreview&T=5Vge0HCAofgPHNcpvB8771 4/4 Do you have any suggestions for Boulder Arts Week? For official use Venue Performance Date Time Attendance Boulder Arts Commission - 70 July 15, 2015 Meeting APPENDIX 3: INTERCEPT SURVEY 1. Is this your first time attending an arts event in Boulder?  Yes  No 3. How many events do you plan to attend during Boulder Arts Week (March 27 – April 4)? _________________ 4. Are you attending more arts events this time of year because of Boulder Arts Week?  Yes, I am attending more arts events because of Boulder Arts Week.  No, I am not attending more events.  I don’t know. 5. Have you seen or are you planning to see a new artist whom you have not seen before during Boulder Arts Week?  Yes No 6. Have you seen or are you planning to see a new art form that you have not seen before during Boulder Arts Week?  Yes No 7. What types of events are you attending this year during Boulder Arts Week?  Theatre  Music  Arts-related symposium/Lecture  Literary arts  Visual arts  Childrens’ arts activities and workshops  Dance  Film/Video  Hands-on or participatory experiences  Other (please specify) _________________________________  8. How strongly do you agree with the following statement: Boulder Arts Week influenced my decision to attend more arts events in Boulder than I normally attend.   Strongly Agree  Moderately Agree  Neutral  Disagree  Strongly Disagree 9. How strongly do you agree with the following statement: The city of Boulder is a hub for the arts.   Strongly Agree  Moderately Agree  Neutral  Disagree  Strongly Disagree 10. What else do you plan to do in Boulder today? (check all that apply)  Dine out  Shop  Enjoy the outdoors  Other (Specify) 11. Have you visited this venue/establishment in the past 6 months?  Yes  No 12. How likely are you to attend Boulder Arts Week events in 2016?  Very Likely Likely Unlikely Very Unlikely 13. What is your ZIP code (or country, if not from USA)? _____________________________ 2. How did you hear about Boulder Arts Week? (check all that apply)  Word-of-mouth (friends, family, co-workers, etc.)  E-blast/E-newsletter/E-mail  Television  Newspaper (Daily Camera, Colorado Daily, etc.)  Radio  Attended last year  Website  Social Media (Facebook, Twitter, etc.)  I didn’t hear about it.  I can’t remember.  Other  Directly from Artist/Presenter  Boulder Arts Commission - 71 July 15, 2015 Meeting 14. If you are not from Boulder, what is the primary reason you came to Boulder today? ________________________________________________________________________________________ 15. What is your age?  Under 18  18 – 24 25 – 34 35 – 49  50 – 64  Over 64 16. What is your race or ethnicity?  White – non Hispanic  Black – non Hispanic  American Indian – non Hispanic  Hispanic – all races  Asian – non Hispanic  More than one race 17. What is your yearly household income?  Less than $25,000  $50,000 – $74,999  $100,000 – $149,999  $25,000 – $49,999  $75,000 – $99,999  $150,000 and over Do you have any suggestions for Boulder Arts Week? On behalf of Boulder Arts Week, THANK YOU SO MUCH for your time today! FOR OFFICIAL USE Venue Performance Date Time Attendance Boulder Arts Commission - 72 July 15, 2015 Meeting APPENDIX 4: VENUE SURVEY https://new.qualtrics.com/ControlPanel/Ajax.php?action=GetSurveyPrintPreview&T=5Vge0HCAofgPHNcpvB8771 1/2 Default  Quest ion  Block Venue/Business Survey IF YOU  OR YOUR ORGANIZATION PARTICIPATED in Boulder Arts Week 2015, we’d like to know what you thought of the experience by taking part in an important survey. It will help us to improve Boulder Arts Week AND secure funding for future years. Please take a few minutes to complete it now. Please check here if you want your answers to remain confidential.  What is the name of your venue or business? What art forms were presented in your venue as part of BAW? Music performances Dance performances Theater performances Literary arts Visual arts exhibitions Childrens’ art activities/performances Hands-on or participatory experiences Film/Video Arts-related Symposium/Lecture Other  How many times were events presented during BAW? (Note: 2 performances presented 3 times each = 6; 1 visual arts displayed every day for 5 days = 5) On a scale of 1 to 5, how strongly do you agree with the following statements Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree Not Applicable Our business or venue is veryBoulder Arts Commission - 73 July 15, 2015 Meeting 5/28/2015 Qualtrics Survey Software https://new.qualtrics.com/ControlPanel/Ajax.php?action=GetSurveyPrintPreview&T=5Vge0HCAofgPHNcpvB8771 2/2 likely to participate in BAW 2016.     The interaction with the artists was positive.    The interaction with BAW staff was positive.    Overall, our experience hosting a BAW event was positive.     What art forms would you be interested in hosting next year? Music performances Dance performances Theater performances Literary arts Visual arts exhibitions Childrens’ art activities/performances Hands-on or participatory experiences Film/Video Arts-related Symposium/Lecture Other  Our business or venue will likely increase/keep the same/or decrease the number of events presented during BAW:    Increase Same Decrease Number of events next year     Please share any additional feedback that you have for BAW organizers. Boulder Arts Commission - 74 July 15, 2015 Meeting APPENDIX 5: SURVEY DEPLOYMENT Event Name Venue General Location Date Madelife Dairy Center for the Arts Central Boulder Friday, March 27 Opening Reception BMoCA Downtown Friday, March 27 Stupid F##ing Bird Dairy Center for the Arts Central Boulder Friday, March 27 Misterman Diary Center for the Arts Central Boulder Friday, March 27 Bach Uncaged Dairy Center for the Arts Central Boulder Friday, March 27 Square product BMoCA Downtown Saturday, March28 Michelle Ellsworth BMoCA Downtown Saturday, March 28 Stupid F##ing Bird Dairy Center for the Arts Central Boulder Saturday, March 28 3rd Law Dairy Center for the Arts Central Boulder Saturday, March 28 Bach Uncaged Dairy Center for the Arts Central Boulder Saturday, March 28 Movie in the courtyard Dairy Center for the Arts Central Boulder Saturday, March 28 Carpe Diem String Qt Boulder Public Library Central Boulder Sunday, March 29 I/NOT Symposium Naropa Central Boulder Monday, March 30 Open Rehearsal Frequent Flyers East Boulder Monday, March 30 First Friday Madelife Central Boulder Thursday, April 2 Art-O-Rama Hotel Boulderado Central Boulder Thursday, April 2 Celebration of the Arts Museum of Boulder The Hill Thursday, April 2 Natlie Merchant Macky Auditorium CU Thursday, April 2 Celebration of the Arts Museum of Boulder The Hill Thursday, April 2 CU Dance & Community Engagement CU Dance Studio 350 CU Friday, April 3 Opening Reception Scultura Studios Gunbarrel Friday, April 3 Open House Vilona Gallery Downtown Friday, April 3 Open House Pottery Lab The Hill Friday, April 3 eTown Radio Taping eTown Hall Downtown Friday, April 3 Mariachi Ensemble Grusin Auditorium - CU CU Saturday, April 4 African Highlife Ensemble Grusin Auditorium - CU CU Saturday, April 4 Boulder Arts Commission - 75 July 15, 2015 Meeting APPENDIX 6: RESPONDENT COMMENTS The BAW survey instrument provided a space for respondents to add comments, suggestions, or requests. A total of 71 individuals offered feedback. To help understand the story behind the actual survey numbers, the comments were read to identify trends in the ideas expressed and then grouped into categories. Eight categories emerged: promotion, programming, praise, website and calendar, venue, 2016 event, other, and performers. Summaries of the comments appear below. Promotion More than one-third of the comments were about marketing and promoting BAW. Many offered specific ideas about how to spread the word about the event, including using radio, banners across Pearl and Broadway, and flash mobs. Others indicated a need more marketing across Colorado. Programming Respondents made suggestions and comments about changes they would to see in the BAW program. Remarks were wide ranging, from more cultural events intended to celebrate ethnic diversity to more music programming. Praise Many comments about the BAW were enthusiastically positive, including “keep up the great work and choices”; “keep on keeping on”; “wonderful presentation”; and “do whatever you can to keep the tradition going.” Website and Calendar There were many comments concerning the calendar and schedule of BAW. Most indicated that the schedule was confusing and hard to access, and expressed desire for an easy to find, all-encompassing schedule of events. Venue There were very few comments about venue, but one notable comment suggested that BAW work with open studios in the future. 2016 Event Many of the respondents who offered praise for BAW suggested or even expected it be held again next year. There seemed to be overwhelming support for BAW to take place in 2016. Other Comments in the “other” category were wide ranging. One suggested a walking map for the events, and another person suggested syncing up with similar festivals like the Hanuman Festival or RiNo in Denver. Performers The only comment concerning performers stated that the artists could be paid more in the future. Boulder Arts Commission - 76 July 15, 2015 Meeting APPENDIX 7: LITERATURE REVIEW South by Southwest – Austin, Texas The South by Southwest (SXSW) is annual two-week conference, trade show, and festival comprised of 9 days of industry conferences, a 4-day trade show, a 6-night music festival, and a 9-day film festival. It injected approximately $218.2 million into the Austin economy in 2013. Conference and festival participants totaled nearly 155,000—a new record. The popular free-to-the-public events attracted another 150,000 additional people. SXSW injected more than $218.2 million into the Austin economy (total direct, $145.8 million; total indirect, $37.5 million; total induced, $34.9 million). Attendance expenditures in 2013 were approximately $129.9 million. Folkmoot Festival, North Carolina Folkmoot USA, held in the mountains of western North Carolina, celebrates the diverse cultures of the world through music and dance. Held each summer, the festival features performances, a parade, and workshops by approximately 300 performers from around the world. An economic impact study conducted by SYNEVA Economics reveals that Folkmoot had a $9.2 million impact on western North Carolina in 2013. The study included the western North Carolina region but focused on Haywood County, showing that Folkmoot’s overnight visitors spent $6.6 million during their visit. Outside day-trippers spent an additional $89,000 in the county. The economic activity generated from Folkmoot USA supports 101 jobs in Haywood as well as $1 million in additional tax revenues. International Festival of Arts & Ideas 2013, Connecticut Held annually in New Haven, Connecticut, the 2013 International Festival of Arts & Ideas consisted of 170 events attracting nearly 140,000 attendees over a 15-day period. Eighty-five percent of these events were free to the public as a result of considerable investment and support from the State of Connecticut, Yale University, the Community Foundation of Greater New Haven, and First Niagara. In an economic impact study conducted by the Quinnipiac University, the festival had an economic impact of $34 million, with the average visitor spending $127.88 on food, retail, lodging, and transportation over an average of 3.7 days. A total of 159 staff members were employed (seasonal and full time) to organize and host the festival. Events include jazz, classical, dance, and theater performances. 2013 Sundance Film Festival, Utah The Sundance Film Festival takes place in Salt Lake City, Utah every year. The University of Utah conducted an economic impact study of the 2013 festival, which attracted an estimated 45,947 people. Of these, nearly 46,000, or 35%, were Utah residents. Of the nonresidents, approximately 36% indicated that this was their first visit to Utah and 83% came to Utah specifically for the festival. Nearly 40% of attendees had a household income above $100,000. Attendees spent an average of 4.3 days at the festival and attended about six screenings. Attendees spent a total of $56.7 million; $52.2 million of this was nonresident spending. Lodging and meals accounted for 71% of the spending. 32nd Annual Peter Anderson Arts and Crafts Festival, Mississippi The Peter Anderson Arts and Crafts Festival, held in Ocean Springs, Mississippi, spans two days and was started in order to provide economic enhancement to large and small towns and rural communities in Mississippi. In 2010, the festival created $13.6 million in total output, $2.5 million in total income, $4.3 Boulder Arts Commission - 77 July 15, 2015 Meeting million in value-added, and 102 full- or part-time jobs. Just over 61% of festival goers traveled to Mississippi primarily to attend the event, and nearly 65% had an annual household income of less than $75,000. About 77% of visitors were residents of the area or within the state. Maine Performing Arts Festivals 2011 Economic Impact Study Data were gathered from 15 separate Maine performing arts festivals between July 1 and October 2, 2011. To be included, festivals needed to have a primary offering of music, dance, or film. Nearly 310,000 people attended the 15 festivals, and spent approximately $45 million. This translated into approximately $14.3 million of additional sales for Maine businesses through indirect spending. The economic impact of these festival activities was nearly $71 million in sales. Tax and fee revenue was $3.9 million for both state and local government. These festivals attracted more than 80,000 visitors from outside of Maine and, in total, support 105 jobs. Art in the Pass Festival, Mississippi The Art in the Pass Festival promotes community development by engaging volunteers and encouraging participation from visitors of all walks of life. An economic impact study was conducted by the University of Southern Mississippi. The 2013 event had nearly 7,000 visitors who generated $370,000 of earnings income for the economy. Local residents who participated in the festival generated $165,000 in purchases by shopping locally. Festival events included cooking demonstrations, artist networking events, and opportunities to view and purchase original arts and crafts. Cherry Creek Arts Festival, Colorado The Cherry Creek Arts Festival (CCAF) is a not-for-profit corporation that give patrons the opportunity to experience a visual artist show at no charge. The CCAF is an annual three-day festival that takes place the weekend of July 4th between 2nd and 3rd Avenue in Denver’s Cherry Creek North Business District. In 2012, the festival attendance totaled around 350,000. Annually, patrons purchase approximately $2.6 million in art and an additional $1 million at local and regional businesses, generating considerable tax revenue for the City and County of Denver. CCAF gives roughly $25,000 to its nonprofit partners annually. The CCAF operates on a $1.4 million budget. Revenues are generated from three areas: artist fees, sponsorships, and on-site retail sales. Expenses include administration of five full-time employees, seasonal hires, and arts festival production. Arts & Economic Prosperity IV Summary Report The Arts & Economic Prosperity report outlines the economic impact of nonprofit arts and culture organizations and their audiences. This comprehensive report features findings on 182 study regions representing all 50 states and the District of Columbia. Nationally, the industry generated $135.2 billion of economic activity. Around 55% of the economic activity was generated from event-related expenditures by the event audiences, with the other 45% came from nonprofit arts and culture organizations. Art and culture organizations employ people locally, make purchases locally, and cultivate a locally rooted community that is self-sustaining. This study demonstrates that America’s arts industry is a key component to our nation’s economic recovery and future prosperity. Boulder Arts Commission - 78 July 15, 2015 Meeting Waterfowl Festival Economic Impact and Visitor Profile Study. Waterfowl Festival Inc. stages an annual wildlife arts festival for the purpose of raising money to fund conservation projects. The Festival has seen huge growth since its start in 1971, growing from 50 exhibitors, 75 volunteers, 3 exhibits, and 4,000 visitors to 400 exhibitors, 1,500 volunteers, over 30 varied exhibits and events, and approximately 19,000 visitors. Each visitor group, with an average size of 3 persons, spent an average of $418.36 during their trip. Of that, 53% was spent on festival purchases and 47% was spent on food, lodging and area retail purchases. Over half of the businesses surveyed responded that they rely on tourism for between 40% and 100% of their sales and 30% of the businesses hired additional staff for the Festival. The Economic Impact of Nonprofit Arts & Culture Organizations in Oklahoma This study provides new evidence that the nonprofit arts and culture are a significant industry in the State of Oklahoma. This industry generates $314.8 million in local economic activity. This economic activity supports 10,156 full-time equivalent jobs, generates $211 million in household income to local reside3nts, and delivers $29.4 million in local and state government revenue. Boulder Arts Commission - 79 July 15, 2015 Meeting     APPENDIX 3: Official Boulder Arts Week 2015 Proclamation Boulder Arts Commission - 80 July 15, 2015 Meeting Boulder Arts Commission - 81 July 15, 2015 Meeting P.O. Box 19815, Boulder, CO 80308 720.722.3307 studioartsboulder.org Studio Arts Boulder P.O. Box 19815 Boulder, CO 80308 6/20/2015 Boulder Arts Commission culturegrants@boulderlibrary.org Re: Letter of Intent for Open Grants Dear Commissioners, This letter of intent has been prepared by the Board of Directors for Studio Arts Boulder to announce that we would like to submit a formal proposal for the next round of BAC Open Grant opportunities. Studio Arts Boulder is a 501c3 nonprofit art education organization located in Boulder, Colorado. Our mission is to “cultivate the artist in each of us by inviting creative collaboration in the study, practice, and advancement of the studio arts”. The “studio arts” are those art forms that require equipment, facilities, safety precautions, and instruction which are beyond the means of most individuals. These include, but are not limited to: ceramics, glass arts, metalworking, printmaking, sculpture, fiber arts, and woodworking. We believe that art is a basic human right. Because of this core value, we strive to offer affordable services that are: universal, collaborative, sustainable, and exceptional. Currently, Studio Arts Boulder offers ceramics through the Studio Arts Pottery Lab, formerly the City of Boulder Pottery Lab, which was founded in 1954. The Lab provides educational programs to a population of diverse ages, abilities, economic means, and perspectives. Lab staff and students also work to advance safe environmental practices in the arts, such as energy efficiency, low-water use, and zero waste. Studio Arts Boulder was founded in 2009 by staff, students, and friends of the Pottery Lab. For decades the demand for ceramics classes had exceeded the capacity of the Lab at the old firehouse facility located at 1010 Aurora Avenue, which was run by the City of Boulder Parks and Recreation Department. The founders of Studio Arts Boulder sought to create a larger program that could meet the growing demand and provide more advanced instruction in ceramics. It soon became apparent that other studio art forms Boulder Arts Commission - 82 July 15, 2015 Meeting P.O. Box 19815, Boulder, CO 80308 720.722.3307 studioartsboulder.org needed space and support to flourish in Boulder. The natural connection between these art forms led to the idea of a stimulating campus that would house multiple art forms in one, central location. Thus, Studio Arts Boulder was born and the search for a suitable home began. Simultaneously, the City of Boulder began looking for a non-governmental organization to steward the Boulder Pottery Lab. Since the founders of Studio Arts Boulder already had a deep relationship with the Lab and ceramics was a vital component of the Studio Arts Mission, overseeing operations of the Pottery Lab was a natural fit for the budding organization. Studio Arts Boulder signed a contract with the City of Boulder and took over management of the Pottery Lab on Jan. 1, 2015. The agreement outlined a 3-year transition period and a public/private partnership. One aspect of the agreement is that the City of Boulder will continue to partially subsidize the Lab through the end of 2017 to provide a smooth transition toward independence. While this subsidy is critical for the Lab's sustainability, Studio Arts Boulder must raise additional funds to ensure both short- and long-term success. The Boulder Arts Commission Open Grant would be instrumental in helping stabilize and expand the ceramics program as well as build organizational capacity for Studio Arts Boulder to effectively manage the addition of administrative, marketing, and fundraising responsibilities that are necessary for an independent nonprofit. As the organization embarks on its supervision of existing programs, efforts to bring a larger studio arts campus to life are also underway. We are currently seeking approval with the City of Boulder Planning Department and Boulder City Council to secure a lease to the most suitable and desirable site available to us: a roughly 10-12 acre site on the southwestern flank of Valmont Butte. Although the use of Valmont Butte has some complicating factors, all are surmountable if the Council, City staff, and Studio Arts Boulder commit to making this much needed facility a reality. The Studio Arts campus will be an attractive, relatively low-impact/high-value public use, that can honor and accommodate the unique historic qualities of the site. Initial draft concept plans provide space for education, exhibition, collaboration, and research in the studio arts. Plans for the campus include an artist-in-residence program, gallery, café, and sculpture garden. There has been an extremely enthusiastic response to our concept from the large and underserved Boulder arts community and other non-profits who would benefit from its use. Studio Arts Boulder will become an important cultural and educational contributor to the active and progressive community of the Boulder region and its economic base. The campus will eventually invite participation by regional, national, and even international Boulder Arts Commission - 83 July 15, 2015 Meeting P.O. Box 19815, Boulder, CO 80308 720.722.3307 studioartsboulder.org artists and students in the studio arts. By providing such things as facilities, equipment, classes, masterful teachers, open discussion, and exhibit space, Studio Arts Boulder will cultivate an atmosphere of collaboration for those creative people who are also often the innovative driving forces of vibrancy in their communities. The successful realization of the Studio Arts campus will supply the extensive demand for high quality education and facilities to artists of all economic means with the type of affordable services that many Front Range communities are trying to develop as a basis for economi c sustainability and improvement to the quality of life. Studio Arts Boulder will also provide a valuable public gathering space for education, exhibition and leisure. The purpose of applying for the BAC Open Grant is to help Studio Arts Boulder develop lasting growth and sustainability plans so that we may reach our ultimate goal of building a beautiful, state-of-the-art arts campus that will invest in long-term and broad- reaching vitality of the community and build a solid foundation for the continued success of the Studio Arts Pottery Lab. The organization is seeking $18k, of which $8k will be used to hire a market, financial and feasibility study, $4k will be used for high- quality marketing material to promote capital fundraising activities, and $6k will be used for general funds to support the Studio Arts Pottery Lab operations, administrative and other start-up needs. We look forward to speaking to you in more detail about our organization. Thank you for giving this matter your consideration. Sincerely, The Studio Arts Boulder, Board of Directors: J. Paul Heffron, President Tania Ertl, Treasurer Tamara Layman, Secretary Robert Crifasi Loretta Cihacek Rendl Clark Kari Palazzari Nancy Utterback, Director of Boulder Pottery Lab Boulder Arts Commission - 84 July 15, 2015 Meeting One Action: Arts (+) Immigration Project Progress Report July 2015 This is a mid-year progress report for the Open Grant funds received by Motus Theatre on behalf of the One Action Project for the planning phase of the project. Leadership Steering Committee Community and countywide leaders from arts, immigration, and education organizations were selected to form a Steering Committee to guide the project in bi- monthly meetings. A list of members is attached. Representatives from the Steering Committee serve as chairs of the Community Action Committees in Boulder, Lafayette, Longmont, and Louisville. The Boulder members are: Bill Obermeir, Executive Director, Dairy Center for the Arts; Jorge DeSantiago, Executive Director, El Centro Amistad; and Karen Shimamoto, Assist Director, CU Boulder Student Outreach & Retention/Center for Equity Co-Chair. (See attached for list of complete Countywide Steering Committee) Community Action Committees Each community has defined the Community Action Committees in their communities. These Community Action Committees are responsible for guiding and managing the various ideas and projects that are developed within their community and coordinating with countywide efforts. To date there have been five informational / organizational meetings held in each community with attendance totaling more than 92 participant organizations—with 47 from Boulder alone. Program Planning Project Summit A Project Summit was held on April 18th to launch the program planning activities. This ½ day informational event was held at the Museum of Boulder and attended by over 100 people from arts, immigration and education across the county. The purpose of the event was to educate and expand attendees understanding of the historic and contemporary experiences of immigration and the variety of ways the arts could be used to support and expand this dialogue. A full agenda is attached, but specific areas addressed were: Local history of immigration Issues and obstacles facing current immigrants Boulder Arts Commission - 85 July 15, 2015 Meeting Using the arts to tell stories of experiences of immigration Celebrating the cultural assets of our immigrant community Networking with other organizations to create collaborative programming The Summit served to launch the program development phase by expanding the concept of immigration, highlighting the mid-1800s as the first wave of immigration to the county and the effect it had on the Native People’s of this land. The summit also served to illuminate the complexities of the experiences of immigration, providing compelling examples of individual stories and presenting a sampling of best practices in using the arts as a medium to share this material. The event was very well received, as evidenced by results of the event evaluation and illustrated by the following selection of responses: “Awesome event! It is a palpable story being told through your efforts to bring our diverse community together. I look forward to seeing more as we continue to build momentum to 2016. Kudos.” David Farnan, Director of Arts and Library, Boulder “You have restored my faith in Boulder!” Arturo Aldama, Professor, Ethnic Studies Department, University of Colorado in Boulder A poem written on the spot during the event by University of Colorado student, Gianni Franceschi (ENVD 2015, GUB Intern 2013) in response to a photography project from Growing Up Boulder presented at the Summit. Voices projected heard Roger that but what happens when Rodrigo isn't offered that? instead found his voice through the noise of a camera snap photographs that show the mass life Boulder Arts Commission - 86 July 15, 2015 Meeting as what he knows it as situations immigration unheard words rest upon whose ears? forget selfies and "pics" these photos scream in silence with the things he's dealt with unheard words finally captured in a moment yet he still feels rejected connected by pixels and squares another medium for them to see some one that they don't really hear I'm here. This evaluation form included 7 questions, answered in a scale from 1-5. All response averages were above 4.4 out of 5 and trended to the upper bounds of the scale. Nearly half of all participants heard about the event from a friend, so the community is starting to spread the word around One Action 2016, building community and ensuring community buy-in for future events. Attendance was diverse, with approximately 18% Asian and 11% Hispanic/Latino participants. Nearly one fifth of survey respondents identified as first-generation immigrants. The median age of respondents was 55, which is higher than the median age for Boulder (36), so efforts will be made to reach out to younger members of the community. Participating Organizations Response to the project has been very positive. Numerous Boulder-based and countywide organizations, groups and individuals have expressed interest in participating during 2016. Many are well along in their planning, and others are investigating ways they can be involved. A partial list of Boulder-based organizations participating to date is: Attention Homes Art Department, Boulder High School Barrio e’ Block 1750 BMoCA Boulder County Arts Alliance Boulder Fringe Festival Boulder Public Library Centro Amistad CU Art Museum Dairy Center for the Arts Eco Arts Connection Growing Up Boulder Boulder Arts Commission - 87 July 15, 2015 Meeting Intercambio de Comunidades Latino History Project Local Theater Motus Theater Museum of Boulder Naropa University Truth Be Told Office of Arts & Culture, City of Boulder KGNU Playback Theater West Programa Compañeras Radio 1190 Romanian Festival Resonance Women’s Chorus University of Colorado YWCA of Boulder County Program plans will be finalized by participating organizations through the fall and advertising for the first quarter of 2016 will begin in December 2015. Fostering Cultural Competency Although at the time of submission of this report, the update to the Community Cultural Plan for the City of Boulder remains in draft form, this project fits well within various strategies of the plan. The soul of the project is to use the arts to facilitate civic dialogue on the topic of immigration, which is closely aligned with Strategy Seven (I.7) of the plan. By de-emphasizing immigration as an exclusively contemporary issue and refocusing it as the experience of many in the community—be it recent or decades past—it prioritizes civic dialogue and the ability of culture to contribute to the economy, social offerings, environment and authentic expression of diversity. As expected, collaborative processes and activities have already begun to take shape during this planning phase. For example: Boulder County Arts Alliance (BCAA) will translate the fall 2015 grant application of their endowment program into Spanish and the Latino Chamber of Boulder County will work with BCAA to conduct a Spanish- language workshop on how to write a grant application. This collaboration—which resulted from leadership from BCAA and the Latino Chamber being at the same table—addresses the challenge presented in Strategy Five (Section I.5.4) of the Community Cultural Plan to build bridges and engage minority communities. It is also an example of the Guiding Principles Best Practices, mentioned in the plan, of actively pursuing the voices necessary to ensure broad and deep perspectives on all issues. Additionally, BCAA is working on enhancing the cultural sensitivity of grant panelists, with a particular emphasis on panelists for the upcoming Neodata round to assure that they take into account the cultural collateral that immigrants bring to the arts community. Boulder Arts Commission - 88 July 15, 2015 Meeting Other cities are also working on these issues; the Lafayette Cultural Arts Commission has placed the One Action: Arts (+) Immigration Project as one of its funding priorities and is announcing that it is giving weight to all grants written for this project in the Fall of 2015 and the Spring of 2016. It has also translated its grant application into Spanish. Longmont is in the process of translating its mini-grants application. Cultural Sensitivity Training The collaborative aspect of the project has brought educators, arts organizations/artists and immigrant-serving organizations to the same table. The Community Action Committee meetings have revealed the very real divide between immigrants and the receiving community. As immigrants and educators collaborate with arts organizations that do not often interact with immigrants, we have had an opportunity to engage in unplanned cultural sensitivity training. For example, we have discussed how to ensure organizations elevate authentic voices and do not engage in cultural appropriation—be it unwillingly. This project and the participating organizations are working to ensure that immigrants tell their own story, as opposed to having their story told on their behalf and we have discussed the difficulty immigrants have to access stages for performances, walls for showing their visual art, or publishing companies to print their writings. In this project we want to assure that they have this access and that their individual and collective voices are not appropriated by others. Marketing and Program Dissemination The project has undergone various names, from Immigration Project to Creative Community Conversations on Experiences of Immigration. Although this is understandable in such a collaborative process, we received strong feedback from the designers that the name was too long to work with. After receiving recommendations from the Community Action Committees, the Steering Committee finalized the name as One Action 2016: Arts (+) Immigration Project. The Arts (+) Immigration Project website will be active by December 2015. This will serve to advertise upcoming events, document those that have occurred and build awareness and deeper understanding of the experiences of immigration across the County. This will be augmented by printed material created quarterly which will be available at each event and will encourage participants to attend other related upcoming events. Formats under consideration include a passport or punch card, which individuals can use to record their yearlong experiences. Social media will be employed to spread the word and draw attention to all the events. Nini Coleman of PhatPencil has been contracted as designer of these efforts and to create a revised Boulder Arts Commission - 89 July 15, 2015 Meeting project logo. In addition, all the participating organizations will advertise their own programming, while acknowledging that they are part of the overall project. Funding Funding received to date is sufficient to sustain project commitments through 2015 and for the first four months of 2016. A copy of the current budget is attached. Major funding for the One Action Project received to date includes: $30,000: National Endowment for the Arts $25,000: Boulder Arts Commission $20,000: Community Foundation of Boulder County (Millennium Trust Grant) Applications in process or outstanding include: $35,000: National Endowment for the Arts Staffing Project Coordinator A part-time project director was hired in January of 2015, Francis Schneeweiss who is an immigrant from Mexico and former Vice-Principal of Boulder High School. She was recruited to be the principal of a new bilingual charter school and left in April. Fortunately, we were able to hire Manuela Sifuentes to take over the job. Manuela has lived her entire life between Guatemala and Boulder, and is also the part-time Executive Director of the Latino Task Force and a powerful voice within the Boulder county community. Communications Coordinator In June we were able to hire Nikki McCord from McCord Consulting Group as a part- time Communications Coordinator. A Texas transplant to Boulder, via Indiana and Michigan, Nikki comes with extensive experience in communications, community outreach and engagement, and social media. Arts Programming Coordinator Wendy Baring-Gould continues in this role in a volunteer capacity. Wendy Baring- Gould brings decades of experience in creating constructive conversations facilitated by participation in the arts. She is the former Director of Arts And Community Programs at Boston Center for The Arts where she designed and implemented public engagement activities to attract traditional and nontraditional audiences. She was the Director of Education and Community Outreach for Arts on the Point at UMass. Boulder Arts Commission - 90 July 15, 2015 Meeting Attachments Project Description Steering Committee members Summit Agenda Boulder Arts Commission - 91 July 15, 2015 Meeting One Action 2016: Arts (+) Immigration Projec t Steering Committee Members Carmen Ramírez, City of Longmont (Co-Chair) Kirsten Wilson, Motus Theatre (Co-Chair) José Beteta, Latino Chamber of Commerce Jorge DeSantiago, Centro Amistad Marcelo Fernández, Kay Carol & Priscila Art Gallery Janet Heimer, Boulder County Community Action Programs (retired) Laurel Herndon, Immigrant Legal Center of Boulder County Suzanne Janssen, City of Louisville Cultural Arts Wes Jessup, Longmont Museum and Cultural Center Charlotte LaSasso, Boulder County Arts Alliance Bill Obermeir, Dairy Center for the Arts Karen Rayfort, City of Lafayette Gustavo Reyna, Mayor Pro Tem, City of Lafayette Karen Shimamoto, University of Colorado Staff: Manuela Sifuentes, Project Coordinator Nikki McCord, Communications Coordinator Wendy Baring-Gould, Arts Programming Coordinator Boulder Arts Commission - 92 July 15, 2015 Meeting Steering CommiƩee Chair Carmen Ramirez Kirsten Wilson Countywide Liasons CharloƩe LaSasso Elvira Ramos Janet Heimer Jose Beteta Laurel Herndon Maria Velasco Richard Garcia LafayeƩe Liasons Gustavo Reyna Karen Raforth Louisville Liason Suzanne Janssen Longmont Liasons Marcelo Fernandez Wes Jessup Boulder Liasons Bill Obermeier Jorge De SanƟago Karen Shimamoto For informaƟon contact: Francis Schneeweiss Project Manager (303) 990‐6125 oneacƟonmotus@gmail.com Wendy Baring‐Gould Coordinator of Arts/ Cultural Programs (720) 536‐8299 wbaringgould@comcast.net CreaƟve Community ConversaƟon: Experiences of ImmigraƟon Overview This yearlong, arts-based, countywide project invites cultural arts, immigrant and educational organizations to create programs that foster conversations on both historic and contemporary issues of immigration. Participating organiza- tions will draw on their individual expertise to develop exhibitions, performanc- es, presentations, music, films, displays and readings designed to raise the level of community knowledge, awareness and engagement on this important topic. Creative Community Conversation: Experiences of Immigration is not a policy focused project. Rather than seek to support a particular immigration policy, it uses the power of art to bring people together to learn from each other about experiences of immigration that have shaped the United States. Project Goal To use the arts to catalyze, engage and inform county residents on both the his- toric and contemporary issues of immigration in order to foster greater under- standing and make this a more welcoming and inclusive community. Toward this end, the project will: Create cross-discipline arts collaborations on immigration themes Use the knowledge of immigrant organizations to inform project content Develop a broad range of arts experiences designed to educate and engage the public in conversations on immigration Celebrate the cultural capital of all our immigrant communities Rationale The United States is deeply rooted in immigration history. In fact, almost the entire population—beyond those who are Native American or were brought here during the slave trade—have an immigrant past. Yet many citizens don’t know much about our history, which is really their history, or about current im- migration policy. Boulder County is an ideal place to begin this unique Ameri- can conversation because it has a reputation for engaging openly in dialogue on both national and international issues. For example, the City of Boulder recently received national press for appointing the first undocumented person to a city commission. Still, according to the Trends Report published by The Community Foundation, only 43% of people surveyed said Boulder County is open to immi- grants. How much stronger would our county be if the immigrant population, and the cultural assets it brings, were woven deeply into the fabric? The arts tell the story of human experience and create empathy, engaging par- ticipants in conversations they might not otherwise have. Through this project, cultural arts organizations, in collaboration with immigrant and educational groups, will create arts experiences to bridge the disconnection and discomfort Boulder Arts Commission - 93 July 15, 2015 Meeting Steering CommiƩee Chair Carmen Ramirez Kirsten Wilson Countywide Liasons CharloƩe LaSasso Elvira Ramos Janet Heimer Jose Beteta Laurel Herndon Maria Velasco Richard Garcia LafayeƩe Liasons Gustavo Reyna Karen Raforth Louisville Liason Suzanne Janssen Longmont Liasons Marcelo Fernandez Wes Jessup Boulder Liasons Bill Obermeier Jorge De SanƟago Karen Shimamoto For informaƟon contact: Francis Schneeweiss Project Manager (303) 990‐6125 oneacƟonmotus@gmail.com Wendy Baring‐Gould Coordinator of Arts/ Cultural Programs (720) 536‐8299 wbaringgould@comcast.net that conversations on immigration often raise. These conversations, in turn, will become a catalyst for understanding and foster a more inclusive community. Participating organizations will build relationships among themselves and with new audiences across the county. A greater appreciation of immigration history by all residents will eliminate some cultural barriers that currently exist, and diverse audiences will come together to share common history and experience. Project Organization A Countywide Steering Committee composed of representatives from partici- pating cities will manage the overall organization of the project. This committee will include leaders in sectors of cultural arts, immigrant rights and education. Community Action Committees composed of representatives of each of the three sectors (arts, immigration and education) and formed within each community, Boulder, Lafayette, Longmont and Louisville, to generate program content and to plan outreach. Project Staff will support the work of the Countywide Steering Committee and each of the Community Action Committee. Every effort will be made to coordi- nate project activity to maximize participation by a broad public. Staff will gen- erate project-wide publicity materials, create a web site and seek funds to sup- port participating organizations in their outreach to targeted audiences. One-Action is a collaborative project led by a diverse group of organizations but managed by the Boulder County Arts Alliance. One-Action creates an arts- centric series of conversations on a topic of importance in our community. These conversations are designed to inspire learning about our history, to dis- cuss present issues, and to take action that will create a more inclusive Boulder County. The One-Action Project for 2012 focused on Chief Niwot, a leader of the Southern Arapaho people, and his role in attempting to maintain peace as the Anglos moved into what is now Colorado. More than 50 organizations and 18,000 people participated in this project. (See this short trailer for more info on One-Action/2012 https://www.youtube.com/watch?v=o2bIblfYIJQ). The One-Action Creative Community Conversation on Immigration could po- tentially serve as a model to inspire other communities beyond our own to use the arts as a way into the immigrant conversation – so much a part of the na- tional fabric in this moment. To get involved: Contact One-Action at oneactionmotus@gmail.com Boulder Arts Commission - 94 July 15, 2015 Meeting     Creative Community Conversation: Experiences of Immigration   Summit  -­‐  April  18,  2015   Agenda   Thank  you  to  Falafel  King  and  Boulder  County  Community  Services  for  providing  lunch       1:00  -­‐  1:45      Registration,  Lunch  and  Welcome        Welcome:  Nancy  Geyer  –  Boulder  History  Museum        Performance:    Diona,  Romanian  Folk  Choir        Project  Goals  and  Project  History:  Carmen  Ramirez  –  City  of  Longmont       1:45  -­‐  2:30  Historical  Overview  of  immigration  into  Boulder  County      Ray  Ramirez  –  Native  American  Rights  Fund      Erik  Mason  –  Longmont  Museum   Marjorie  McKintosh  or  Linda  Arroyo  Holmstrom  –  Latino  History  Project      Janet  Heimer  –  Former  Director  of  Boulder  County  Community  Projects      Erika  Stutzman  –  The  Community  Foundation,  Boulder  County     2:30  -­‐  2:50  Immigration:  Myths  and  Facts        Dr.  Arturo  Aldama  –  Ethnic  Studies  at  the  University  of  Colorado,  Boulder     2:50  -­‐  3:50    Experiences  of  Immigration     Performance:  Victor  Galvan        Panel:  Victor  Galvan,  Rita  Liu,  Micklina  Kenyi:  Moderator:  Carmen  Ramirez           3:50  –  4:00  Refreshment  Break         4:00  -­‐  4:  30      Stories  Told  Through  the  Arts        Alonso  Muñoz  :    Protest  Panels     Students  :  Manual  High  School  /  KGNU  Poetry  Project              Juan  Stewart:  Digital  Stories  of  Boulder  High  School  Students        Tori  Derr:  Photo  Voice  Project,  Growing  up  Boulder                 4:30  -­‐  4:40      Ideas  from  the  Audience                 4:40  -­‐  4:50  Next  steps       4:50  -­‐  5:00  Participatory  Finale  with  Nii  Armah  Sowah           Boulder Arts Commission - 95 July 15, 2015 Meeting       TO:  Members  of  the  Boulder  Arts  Commission   FROM:  Matt  Chasansky,  City  of  Boulder  Office  of  Arts  &  Cultural  Services   DATE:  July  10,  2015   SUBJECT:  Boulder  Arts  Commission  Manager’s  Update       1. Notes  on  the  Agenda  for  July  15,  2015:     The  request  made  in  the  June  meeting  to  invite  Bill  Obermeier  to  come  speak  about  the  construction  project   at  The  Dairy  needs  to  be  postponed  due  to  an  unavoidable  scheduling  conflict.     Attached  please  find  an  update  to  the  draft  grants  worksheets  that  were  discussed  at  the  last  meeting.    You   will  recall  that  Richard  had  provided  these  blank  worksheets  to  give  a  framework  to  the  discussion  about  the   grants  elements  of  the  Community  Cultural  Plan.    At  the  request  of  the  BAC,  I  have  filled  these  in  with  the  best   information  regarding  the  directions  outlined  in  the  Plan  as  well  as  in  response  to  the  conversation  at  the  June   meeting.    Please  keep  in  mind  that  this  is  a  draft  meant  only  to  facilitate  discussion  at  the  BAC  meting.    It  is  not   meant  to  be  a  final  document.     As  will  be  discussed  in  the  meeting,  the  next  event  in  the  conversation  series  about  the  initiative  to  explore   regional  collective  leadership  for  culture  and  the  creative  sector  has  been  scheduled.    For  this  program  the   City  of  Boulder  will  be  partnering  with  the  City  of  Denver  and  the  Bonfils  Stanton  Foundation  to  host  an   interview  with  regional  alliances  for  industries  outside  of  the  cultural  sector.    This  will  be  a  chance  to  hear   about  lessons  learned  from  successful  programs  in  our  own  area.    Please  hold  your  calendars!     September  29,  2015   4:00  PM   Canyon  Theater   Boulder Arts Commission - 96 July 15, 2015 Meeting DRAFTDraft 2016 Grants – At a Glance GRANT TYPE CATEGORY AWARD/AMT BUDGET CYCLE FRAMING OPERATIONAL GRANTS Large Orgs 4@$50K 4@$20K $280,000 Triennial Highly Rigorous Small / Mid Orgs 5@$10K $50,000 Triennial Highly Rigorous PROJECT GRANTS Community Projects 5@$10K $50,000 Annual Moderately Rigorous Arts Education 4@$3K $12,000 Biannual Moderately Rigorous STRATEGIC FUNDS Innovation Fund ~20 @ ~$1,700 $34,000 Biannual Moderately Rigorous Rental Assistance ~8 @ ~$1K + 16 Mackey $8,000 + Mackey Monthly Highly Flexible SCHOLARSHIPS Professional Development ~10 @ ~$1K $10,000 Monthly Highly Flexible Cultural Field Trips ~12 @ ~$6K $6,000 Biannual Highly Flexible Total # of Awards = ~72 Budget = $450,000.00 Boulder Arts Commission - 97 July 15, 2015 Meeting DRAFTGeneral Standards  Robust measures will be established for all grants to a) track impacts and b) to build evaluation data over time which will contribute to the implementation of the Community Cultural Plan.  A system of evaluation for jury of the applications will include consideration of the following elements, found in different ways throughout the Community Cultural Plan strategies and guiding principles: accessibility, diversity of all kinds, organizational sustainability and resiliency, liveability, and projecting Boulder’s cultural identity. Standards for Operational Grants  Operational grants strengthen the non-profit arts infrastructure within Boulder and deepen the working relationship between the city/BAC and the core grantees.  Operational grants will maintain the autonomy of grantees, allowing them to allocate the dollars to their most pressing needs.  Operational grants will be predictable over time, helping organizations maintain continuity of services to their communities.  Because the funds are flexible, grantees can use the awards in more opportunistic or entrepreneurial ways then would be possible for project-restricted funds.  Operational grants come with stringent accountability and management requirements that incentivise and perpetuate good practices among arts organizations.  Because the grantee – not the grant maker – ultimately defines the activities for which the funds are used, this funding mechanism can reduce mission drift among grantees and can help curtail the proliferation of programs designed solely to appeal to funders. Adapted from the National Assembly of State Arts Agencies’ Guidelines for General Operating Support Grants. Boulder Arts Commission - 98 July 15, 2015 Meeting DRAFTOperational Grants: Large Organizations CCP Strategy: 1. Support for Cultural Organizations Program Area: A. Cultural Grants Strategy Goal: Have a substantial and positive impact on the ability of Boulder’s cultural organizations to advance their operational capacity, promote organizational resiliency, and encourage innovation for the benefit of the community. Community Priority: Support the resiliency of cultural organizations to enhance their ability to benefit the community. Budget: $280,000 Awards: 4 @ $50,000 + 4 @ $20,000 Cycle: Triennially - Deadline(s): November Prior to Year 1 - BAC Review: December Prior to Year 1 Jury Criteria:  How will this grant increase the capacity of your organization to meet goals in your strategic plan or master plan?  How will this award fit into the portfolio of revenue for your organization over the next three years?  In what way will this grant increase your organization’s sustainability and resiliency? What innovations, growth, or new community benefits will be made possible by this award?  How will your organization plan to transition functions, programs, or services after the award expires? Who May Apply? Invited Organizations (see below). Operational Details:  All cultural organizations that meet the requirements of the Ordinance, can clearly demonstrate a track record of robust offerings in Boulder, and have a budget of $280,000 or more will be included in a roster of large organizations, and are invited to apply.  The approval would be valid for three year terms.  Reporting twice a year, the organizations will be responsible for providing the BAC with necessary information to track progress on their stated goals.  Due to the rules of the City budget, the commitment is made for only one year at a time. At the end of each year, the BAC will certify that the grant continues into the next year.  At each November meeting, when the next year’s city budget is identified, staff will build recommendations on allocations for the following year. This may include budget increases, or a request for the BAC to review the applications for new awards. At that time, the BAC may choose to review specific grants that may have defaulted on the terms of their award in order to advise staff to take action.  During each transitional year (2018, 2021, 2024) a new roster will be established and a new cycle initiated. Boulder Arts Commission - 99 July 15, 2015 Meeting DRAFTOperational Grants: Small and Mid-sized Organizations CCP Strategy: 1 Support for Cultural Organizations Program Area: A. Cultural Grants Strategy Goal: Have a substantial and positive impact on the ability of Boulder’s large-sized cultural organizations to advance their operational capacity, promote organizational resiliency, and encourage innovation for the benefit of the community. Community Priority: Support the resiliency of cultural organizations to enhance their ability to benefit the community. Budget: $50,000 Awards: 5 @ $10,000 Cycle: Triennially - Deadline(s): November Prior to Year 1 - BAC Review: December Prior to Year 1 Who May Apply? Non-profit businesses, applicants to non-profit status, affiliations, and for profit- businesses. Jury Criteria:  How will this grant increase the capacity of your organization to meet a strategic goal or take the next step in the operational plans?  How will this award fit into the portfolio of revenue for your organization over the next three years?  In what way will this grant increase your organization’s sustainability and resiliency? What innovations, growth, or new community benefits will be made possible by this award?  How will your organization plan to transition functions, programs, or services after the award expires? Operational Details:  Any organization not included in the roster of large organizations and which meet the requirements of the Ordinance may apply. This may include non-profits, applicants to non-profit status, affiliations without official financial status, or businesses that can demonstrate a clear priority of community benefit through cultural offerings. This flexibility must be balanced by an understanding of the ability for this organization to deliver on promises in the application.  The approval would be valid for three year terms.  Reporting twice a year, the organizations will be responsible for providing the BAC with necessary information to track progress on their stated goals.  Due to the rules of the City budget, the commitment is made for only one year at a time. At the end of each year, the BAC will certify that the grant continues into the next year.  At each November meeting, when the next year’s city budget is identified, staff will build recommendations on allocations for the following year. This may include budget increases, or a request for the BAC to review the applications for new awards. At that time, the BAC may choose to review specific grants that may have defaulted on the terms of their award in order to advise staff to take action. Boulder Arts Commission - 100 July 15, 2015 Meeting DRAFTProject Grants: Community Projects CCP Strategy: 5. Strengthen Culture in our Neighborhoods and Communities Program Area: B. Grants for Projects in the Community Strategy Goal: Every resident of Boulder finds ways to creatively impact their neighborhoods and social communities, and has easy access to impactful cultural experiences in the places that are most emotionally important to their everyday lives. Community Priority: Focus on the expression of culture and creativity in the public realm through public art, the urban landscape, culture in the neighborhoods, and serendipitous encounters with the arts. Budget: $50,000 Awards: 5 @ $10,000 Cycle: Annually - Deadline(s): November - BAC Review: December Who May Apply? Anyone Jury Criteria:  In what way does this project fill a gap in the variety of cultural offerings in Boulder’s neighbourhoods and social communities? What is exciting, new, and remarkable about this project to the people in these groups?  Describe the aspects of access that you will provide in this project: its affordability, availability, accessibility, accommodation, and acceptability to diverse groups? Operational Details:  Awards are considered a maximum, with smaller amounts accepted.  The operation of this grant will mimic the current Major Grant, with key changes to reflect the strategy goal and community priority. Boulder Arts Commission - 101 July 15, 2015 Meeting DRAFTProject Grants: Arts in Education CCP Strategy: 8. Engage our Youth Program Area: B. Arts in Education Grants Strategy Goal: At the end of this nine-year plan, the young people who are now studying the creative pursuits will find Boulder the perfect place to grow into cultural leaders. Community Priority: Build a city that is a supportive environment for artists and creative professionals, while fostering innovative thinking and leadership among them. Budget: $12,000 Awards: 4 @ $3,000 each Cycle: Biannually - Deadline(s): tbd - BAC Review: tbd Who May Apply? Educators / School Administrators Jury Criteria:  In what way will the outcomes of this program introduce students to, or develop skills in, the future of the creative industries?  How is the curriculum of this program related to, and supported by, other programs across the disciplines offered at your school? Operational Details:  This grant will be offered twice a year at a time that is most convenient for incorporating into the teacher’s standard planning times for each semester.  Given that the goal of the grant is to encourage an identified need for education in job skills, this grant will need to be accompanied by an evaluation of the gaps in the job market that can be expected over time. Careful research and analysis is necessary. In addition, further consultation with education leaders in Boulder on the best ways to mobilize this grant to the best use of the educators is necessary.  It may be necessary to phase this grant in after 2018. Boulder Arts Commission - 102 July 15, 2015 Meeting DRAFTStrategic Funds: Innovation Fund CCP Strategy: 1 Support for Cultural Organizations Program Area: A. Cultural Grants Strategy Goal: Have a substantial and positive impact on the ability of Boulder’s large-sized cultural organizations to advance their operational capacity, promote organizational resiliency, and encourage innovation for the benefit of the community. Community Priority: Support the resiliency of cultural organizations to enhance their ability to benefit the community. Budget: $34,000 Awards: ~20 Grants of Various Amounts Cycle: Biannually - Deadline(s): January and June - BAC Review: February and July Jury Criteria:  How will the award allow your organization to experiment in a new concept, new audience, or untried practice?  What is the theory you wish to prove with this experiment? What steps and measures are involved in understanding the results? What challenges are faced in accomplishing this experiment? What will be done to mitigate these risks?  What are the potential returns of success in this experiment? How do you intend to measure and evaluate to determine success?  If the experiment is a success, what funding and other capacities will be required to implement the new concept or practice? What are your plans to acquire those capacities? Operational Details:  As a “fund”, there is not specific dollar amount or set number of grants. Rather, this is considered a pool of funding to mobilize to the best projects.  This fund provides “risk capital”, a supplement to an organization’s budget to give them the freedom to experiment with something that they are planning, but do not have the capacity to accomplish.  That said, the BAC should aim for no more than 20 funded applications. This may be most easily accomplished if there are 10 awards granted at each deadline. Applications that are not accepted may then be forwarded to the next deadline.  Because this is a fund, awarding fewer than 20 applications, or leaving funds unspent is acceptable.  This fund is intended to provide risk capital for experimenting in new concepts. As such, the measures of success will be largely based on the execution of the steps in the process and a clearly articulated evaluation. Traditional metrics like audience numbers, income, etc. are likely to be inadequate. An experiment that yields a negative result is not considered failure. Boulder Arts Commission - 103 July 15, 2015 Meeting DRAFTStrategic Funds: Rental Assistance CCP Strategy: 3. Create and Enhance Spaces and Facilities Program Area: B. Rental Assistance Fund Strategy Goal: Improve the resiliency of visual and performing arts organizations, and the experience of their audiences, which are currently challenged by gaps in venues. Mitigate the barriers to innovation and sustainability that are encountered due to affordability of space. (This fund also has implications for Strategy 6: Foster the Environment for Individual Artists and Creative Professionals.) Community Priority: Amplify the vibrancy of Boulder’s cultural destinations: the museums, performance venues, events, districts, studios, maker spaces, and other facilities. Work to fill in the gaps and address issues of access and affordability. Budget: $8,000 + Mackey Auditorium Commitments Awards: ~3 Awards of Various Amounts + ~16 Awards for Free Rent at Mackey Cycle: Monthly - Deadline(s): Monthly - BAC Review: Staff Review Operational Details:  More investigation is required to determine the best way to implement this fund. Implementation of this program may be delayed until 2017 to properly refine the operations. Boulder Arts Commission - 104 July 15, 2015 Meeting DRAFTScholarships: Professional Development CCP Strategy: 6. Fostering the Environment for Individual Artists and Creative Professionals Program Area: A. Artist and Creative Professional Support and Recognition Strategy Goal: Boulder will increasingly attract artists and creative professionals for all it has to offer, not only in beautiful surroundings and quality of life, but also in the ability to thrive in the creative sector. Community Priority: Build a city that is a supportive environment for artists and creative professionals, while fostering innovative thinking and leadership among them. (This fund also has implications for Strategies 4: Enhance the Vitality of the Creative Economy and 7: Advance Civic Dialog, Awareness, and Participation.) Budget: $10,000 Awards: 20 @ $500 Cycle: Monthly - Deadline(s): Monthly - BAC Review: Staff Review Jury Criteria:  Does this individual have the opportunity to leverage the experience for improving their leadership as a professional in the creative sector?  Does the position this person holds in the community compliment the other individuals receiving these scholarships? Are the individuals receiving these scholarships broadly representative of diverse backgrounds, professions, and levels of experience? Operational Details:  The program should be actively advertised to both maximize the applications that are received and to message this program in a menu of reasons why Boulder has a good environment for artists.  Though the awards should not necessarily proscribe which conferences should be attended, there should be an effort to identify those that are most valuable and solicit applications for those conferences. In this way, a robust contingent of Boulder residents can be represented at the most critical national and state gatherings. Boulder Arts Commission - 105 July 15, 2015 Meeting DRAFTScholarships: Cultural Field Trips CCP Strategy: 8. Engage our Youth Program Area: B. Arts in Education Grants Strategy Goal: At the end of this nine-year plan, the young people who are now studying the creative pursuits will find Boulder the perfect place to grow into cultural leaders. Community Priority: Build a city that is a supportive environment for artists and creative professionals, while fostering innovative thinking and leadership among them. Budget: $6,000 Awards: ~12 @ ~$6,000 each Cycle: Biannually - Deadline(s): tbd - BAC Review: Staff Review Jury Criteria:  How does this field trip support your classroom activity in the interests of inspiring young people to pursue life-long participation in culture? Operational Details:  This grant will be offered twice a year at a time that is most convenient for incorporating into the teacher’s standard planning times for each semester.  The goal of this grant is to mitigate barriers when educators are planning and executing field trips. (As opposed to a subjective review of the quality of the offering. We’ll leave that up to the expertise of the teacher.) As such, the review and reporting will be streamlined to make sure the process of applying is not an additional barrier. Boulder Arts Commission - 106 July 15, 2015 Meeting DRAFTGrant Guidelines/Process General Application Requirements Residency: [TBDD] Current Text: Applicants must be either individuals residing in, or organizations/businesses headquartered in, Boulder. Note: Addresses with a postal zip code beginning with 803 will be considered as residing in Boulder. Post office boxes are not accepted. Proposal: Remove the residency requirement. In place of the requirement, add a scoring criteria where it is applicable which allows commissioners to add points to an application’s score if it is based in Boulder. This will give a measure of preference to our own organizations without eliminating the possibility of an organization that is registered outside the city limits receiving funds to provide programs to Boulder residents and visitors. Non-profit Verification: When required as part of grant eligibility, applicants must provide formal IRS documentation of their 501(c)3 status or formal IRS documentation indicating a pending application. Click here to see samples of these types of documents. An alternate course, if not a 501(c)3, is to apply through a Boulder-based fiscal sponsor. See details on this process here . Proposal: In some cases as indicated above, expand the eligible organizations to better reflect contemporary cultural ecosystem. Civil Rights Act Compliance: All applicants must comply with Title VII of the U.S. Civil Rights Act of 1964 and Section 504 of the Federal Rehabilitation Act of 1973 to the end that no person in the United States shall, on the grounds of race, color, national origin, physical or mental handicap, sex or religion, be excluded. Proposal: Be sure to fully update text re Federal and Colorado requirements. Time Frame: [TBDD] Current Text: Major and Spark Grant projects must be completed by December 31 of the year of award. Arts in Education Grant projects are allowed to carry over to the subsequent year. Proposal : All grants operate on a yearly basis, with this exception for grants related to education to continue. Additionally, the operational grant, though officially only guaranteed for a single fiscal year, would include a three year certification on approval which is renewed by the BAC each year. Boulder Arts Commission - 107 July 15, 2015 Meeting