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02.13.13 OSBT Director's Update 3B Tag Strategies MEMORANDUM TO:Open SpaceBoard of Trustees FROM:Michael D. Patton, Director Stephen B. Armstead, Environmental Planner Lisa Dierauf, Community Outreach Supervisor Steve Mertz, Outreach Coordinator DATE:February8, 2013 SUBJECT:Voice and Sight Tag Program education and outreach strategies ________________________________________________________________________ Background The Open Space Board of Trustees (OSBT)providedOpen Space and Mountain Parks (OSMP) staff with feedback on potentialVoice and Sight Tag (Tag)Program enhancementsat four study sessions (2012-2013). The OSBT held a public hearing on Oct. 10, 2012 and unanimously recommended program enhancementsincluding an assortment of education and outreach strategies. The most significant proposed change to the program is requiring participants to attend an information session that will be focused upon dog guardian education. The information session will provide an opportunity for every participant in the program to watch the voice and sight video and build awareness about voice and sight control requirements, etiquette and training suggestions. Other education and outreach strategies being proposed include: 1.Increase outreach/education about training opportunities 2.Support stakeholder efforts 3.Revise and update the voice and sight video 4.Create refresher videos on requirements, etiquette or issues that will be phased-in based on time and cost 5.Use traditional and social media to provide instructive educational information to participants 6.Provide educational walks for dogs and dog guardians on a trial basis 7.Improve clarity and information on signs 8.Distribute palm cards explaining the Tag Program 9.Increase outreach and education to visitors without dogs about voice and sight control and what to expect 10.Provide areas on OSMP where voice and sight control training is allowed; possible to consider under specific conditions and on a well-suited property. AGENDA ITEM 3BPAGE 1 At the January 31, 2013study session, the OSBT expressed interest in staff’spreliminary ideas for implementing the education and outreachstrategies.This memo provides staff’s initial thoughts on implementing these Tag Program strategies. Tag Program Information Session Requiring Tag Program applicants attend an information session provides benefit by ensuring greater awareness of the program. An information session can also inform guardians about ways to, and opportunities for improving off-leash dog control skills. A possiblecurriculum for the proposed information sessioncould consist of the following elements: Why there is a Tag Program and information session • Voice and sight video witha question and answersession • Interactive session on common situations/behaviorsthat can cause conflict and resource impactsand ways to prevent these situations/behaviors • Program monitoring and performance standards • Effective and easy to usevoice and sight control skills • Suggestedtraining opportunities • General questions and answers. Other Education and Outreach Strategies Community outreach staffdeveloped a preliminary list of ways the Tag Program education and outreach strategies might be implemented(Attachment A).The list is meant to “primethe pump” for discussion with the OSBTand community membersabout what will beeventually put into action. Staff will begin a more thorough processto design and implement strategies after City Council has taken action on recommendedenhancements to the Tag Program. Staff is interested in OSBT feedbackon the preliminary ideas and will integratethis feedback into the implementation of Tag Programeducation and outreach strategies. Next Steps Staff is planning on returningto the OSBT onApril10, 2013for a public hearing and OSBT recommendation to City Council onthe complete list of recommended enhancementstothe Tag Program.Staff has begun the process to review and reassess the monitoring/adaptive management approach for the Tag Program. Staff intends to return to the OSBT with the outcomes of this process and include these outcomes in program recommendations made to City Council. ATTACHMENTS: A.Initial Thoughts on Taking Action for Tag Program Education and Outreach Strategies AGENDA ITEM 3BPAGE 2 ATTACHMENT A Initial Thoughts on Taking Action for Tag Program Education andOutreach Strategies #StrategyPotential Implementation Approaches Provide information about dog training options and ways to find trainers and classes at the required dog information sessions Provide the same information at outreach/special dog events Increase outreach and education 1 Coordinate information with Parks and about training opportunities Recreation--post information at dog parks Work with stakeholders to post training opportunities; provide links to Webpages and information on training and skill improvement opportunities Provide collaborative opportunities for education and outreach events Collaborate on shared etiquette and information Support stakeholder efforts signs or media messages 2 Other options should be custom tailored to appropriate initiatives undertaken by stakeholders (e.g., lend assistance for peer-to-peer education opportunities) Updates and Revisions Tag Program requirement and regulation o descriptions to match program changes Information on penalties and revocation o Facts; include video clips where trails have Revise and update the voice and o 3 changed (Towhee/Homestead) sight video Trailhead leash requirement o Emphasisthat theTag Program applies only to areas where voice and sight control is allowed Based on feedback, add or change scenarios Include refresher videos on OSMP Website Emphasize videolinks when guardians renew registration Create refresher videos on Provide videos on managing dogs around people requirements, etiquette or issues 4 in wheel chairs that will be phased in based on Show occasionalrefresher/supplemental videos at time and cost special events, farmers market, the Ranger Cottage, Channel 8 andat other locationsas determined beneficial Use traditional and social media to Revise the program brochure 5provide instructive educational Update the OSMP Tag Program Webpages information to participants AGENDA ITEM 3BPAGE 3 #StrategyPotential Implementation Approaches Use Facebook and Twitter for announcements, reminders, current issues and announcing refresher/supplemental videos QR code link to the dog tag programat dog stations and trailheads News releases, interviews, local paper articles and postings Dog training Natural Selection hikes Provide educational walks for Design programs withinteresting topics such as 6dogs and dog guardians on a trial hero dogs, dog training for search and rescue,etc. basis Dog inclusive nature hikes Improve clarity and information Collaborate with stakeholders on messaging 7 on signs Compare or co-produce signs with peer agencies Outreach events, trailheads, staff and volunteers Distribute palm cards explaining 8 Include mailing of palm cards with mailing of the Tag Program tags to guardians Trailhead and outreach events -provide Increase outreach and education to information about the Voice andSight Program to visitors without dogs about voice 9 nonguardians, to increase awareness for those and sight control and what to who are less enthusiastic about dogs expect Provide areas on OSMP where OSMP could sponsor special voice and sight voice and sight control training is control training programs or events 10allowed; possible to consider Collaborate with Parks and Recreation to offer under specific conditions and on a special training events at City of Boulder dog well-suited property parks Additional Staff Ideas Encourage dog guardians to become Participate in more dog-related outreach events. volunteer Trail Guides and provide Organize another and potentially bigger “Tag Wag” additional training for outreach with a type event. dog. Promote information on dog-prohibited Train all staff on the new regulations for informal trails and add this information on the educational opportunities. OSMP Website. AGENDA ITEM 3BPAGE 4